This Flipboard magazine curated by Mark Lenzi for January 2, 2026, focuses on the transition from New Year’s celebrations into “Dry January” and the emerging trends for the new year.
Based on the “Liquor Industry News 12-31-25” Flipboard curated by Mark Lenzi, the stories posted on December 31, 2025, focus heavily on New Year’s Eve preparation, sparkling wine education, and the industry outlook for 2026.
This Flipboard magazine “LIQUOR INDUSTRY NEWS 12-30-25,” curated by Mark Lenzi (The Wonderful World of Wine), features several key stories reflecting the state of the alcohol industry at the end of 2025. Here is a summary of the featured content:
Industry Trends & Economic Outlook
Whiskey Trends of 2025: Industry insiders report that 2025 was a challenging year for whiskey producers. Factors like tighter economics, category growth slowdown, and tariffs led to a surplus of well-aged barrels. Trends shifted toward ultra-aged bourbons and smaller bottle formats to adapt to changing consumer habits.
The “Breakout” Wines: Despite reports of declining wine consumption, retailers and beverage professionals identified nine “breakout” wines that managed to capture consumer interest in 2025 by offering something unique or high-value.
Resilience of Sustainable Labels: While overall wine sales slumped, brands with sustainable, organic, or biodynamic certifications resisted the downward trend, as consumers increasingly prioritize environmental and political values in their purchases.
Regional News & Sustainability
California Wine Country’s New Strategy: A proposal is being discussed to implement a small fee on every bottle of wine sold to help fund and “save” California’s wine regions, which have seen a decrease in weekend tourism from major cities like Los Angeles and San Francisco.
Biodynamics in Champagne: In the face of mounting climate pressures, growers in regions like Épernay and Côte des Bar are arguing that biodynamic farming—focusing on soil health—is essential for producing precise and vibrant wines in a changing climate.
Demographic Shifts
The Gen Z Influence: Marketing experts highlight how Gen Z (born 1997–2012) is quietly reshaping the wine industry. Their relationship with alcohol is different from previous generations, forcing brands to rethink how they communicate and what types of products they offer.
This December 25, 2025, edition of Liquor Industry News curated by Mark Lenzi on Flipboard is a specialized roundup focusing on end-of-year trends, holiday spirits, and the evolving economic landscape of the beverage alcohol industry.
As a certified wine and spirits expert (owner of Franklin Liquors in Massachusetts and host of The Wonderful World of Wine), Lenzi’s Christmas edition typically emphasizes celebratory themes and industry forecasts for 2026.
This link leads to a Flipboard magazine titled “LIQUOR INDUSTRY NEWS 12-22-25,” curated by Mark Lenzi for “The Wonderful World of Wine (WWW).” It features a collection of articles and media focused on the wine and spirits industry as of late December 2025.
Key content featured in this edition includes:
New Year’s Bubbly: A podcast episode (Episode 305) from The Wonderful World of Wine where hosts Kim Simone and Mark Lenzi discuss Champagne, Prosecco, and other sparkling wines for New Year’s Eve.
Industry Trends & News:
An article from TheStreet discussing an iconic 230-year-old Kentucky whiskey brand that has paused distilling for a year due to tariffs and slowing exports.
A piece from The Hub reflecting on the state of the wine world at the end of 2025.
Consumer Guides:
A list of nine budget-friendly U.S. wine regions that rival more expensive destinations (via Mental Floss).
Editor picks for New Year’s wines starting at $10, including Rosé and Prosecco (via Food & Wine).
Gifts & Gear: A section from Wine Enthusiast focusing on wine accessories and “trimmings” for holiday celebrations.
The page also provides links to previous daily editions of Mark Lenzi’s liquor industry news.
The provided link leads to a Flipboard magazine titled “LIQUOR INDUSTRY NEWS 12-18-25,” curated by Mark Lenzi for The Wonderful World of Wine (WWW).
The collection features several articles from December 18, 2025, covering wine industry controversies, sustainability, regional guides, and festive tips:
San Francisco Wine Competition Controversy: The San Francisco International Wine Competition is facing allegations of including Russian wines, which would potentially violate U.S. law.
Sustainability Re-imagined: Dr. Laura Catena of Domaine EdeM is featured for her work in reframing the sustainability debate, focusing on more than just carbon footprint to include broader environmental and social impacts.
Regional Wine Labels: A piece on Alto Adige discusses the linguistic complexities of its labels (Italian vs. German) and how this cultural history defines the region’s unique winemaking identity.
Consumer Guides: * Toscana Wines: A guide identifying 8 of the best red Toscana wines available for under $30.
Festive Cocktails: A recipe and feature for a “Gingerbread White Russian” as part of a holiday cocktail countdown.
Holiday Maintenance Tip: A warning from plumbers regarding a specific “Christmas drink” (likely cream-based or fat-heavy beverages) that should not be poured down the kitchen sink to avoid expensive emergency repairs.
The Flipboard magazine “LIQUOR INDUSTRY NEWS 12-17-25,” curated by Mark Lenzi of The Wonderful World of Wine, features a collection of articles highlighting current trends in the wine and spirits sectors.
Here is a summary of the key stories from the December 17, 2025, edition:
Wine Market Trends
Shift Toward Lighter Styles: Consumers are increasingly moving away from heavy, “classic” wine styles in favor of fruit-forward, aromatic, and expressive wines like Sauvignon Blanc.
Gen Z’s Impact: Data indicates that Gen Z is rewriting the wine industry’s rules. They prioritize transparency, values-focused brands, and lighter styles. Their preference for tasting rooms emphasizes social connection over traditional wine-tasting formalities.
The Need for Advertising: One featured article argues that the wine industry must “go to the mattresses” and invest heavily in broad-scale advertising to pull itself out of a current market slump.
Spirit & Cocktail News
New Product Launch: Stoli Group has introduced Stoli Halapeño Pepper, a flavored vodka specifically designed to enhance Bloody Mary cocktails.
Scotch for Beginners: Experts and bartenders suggest that the common misconception of Scotch being exclusively “smoke bombs” is fading. Recommendations are provided for entry-level Scotch whiskies to help newcomers enter the category in 2025.
Health & Science
Alcohol Metabolism: An article from Women’s Health explores how hormonal fluctuations—specifically during the luteal phase—can change how a woman’s body metabolizes alcohol, causing a single glass of wine to feel more potent at certain times of the month.
The “LIQUOR INDUSTRY NEWS 12-16-25” magazine on Flipboard, curated by “The Wonderful World of Wine (WWW),” includes several recent stories covering various aspects of the liquor and wine industry.
Key topics in the collection include:
Non-Alcoholic and Low-Alcohol Trends: There is a rise in consumer and producer interest in dealcoholised and low-alcohol wines, although uncertainties about the market remain. Additionally, there is a recipe for a Non-Alcoholic Mojito, highlighting the growing non-alcoholic beverage segment.
Impact of Health/Weight Loss Drugs: The article “‘The role of Ozempic isn’t just about reduced consumption, it’s about a shift in values’” suggests that weight loss medications are quietly influencing how and why people drink, leading to a more selective and health-aware future for alcohol consumption.
Wine Tourism: A global report indicates that wine tourism drives up to 28% of revenue for small wineries, marking it as a key factor for the global wine industry.
Market Rivals and History:
Americans are increasingly hearing about a “surprising rival to Champagne”: English sparkling wine.
A story discusses The Accidental Origin of One of History’s Best Rye Whiskeys.
The Flipboard magazine “LIQUOR INDUSTRY NEWS 12-12-25” curated by The Wonderful World of Wine (WWW) features several stories related to the alcohol industry and wine, including:
An article discussing the effect of alcohol consumption on medical strokes, suggesting the effect of wine on medical conditions is not all bad.
News about Fowles Wine’s “BatNav” system, which received a $500,000 grant to develop technology with the potential to save millions.
A piece arguing that Misguided USDA Guidelines Regarding Alcohol Need to be Fixed.
A discussion about Magnum Bottles and the effect of bottle size on wine aging and chemistry.
A recipe guide on How to Make the Spiced Apple Cider Old Fashioned.
A recipe for a No-Added-Sugar Mulled “Wine” (a non-alcoholic mocktail).
Ommegang and HBO® announce the newest beer in the Game of Thrones® collaboration series. Through its first four seasons, the critically acclaimed drama has become the biggest show on HBO.
In the world of Westeros, Valar Morghulis means “all men must die.” Fans of the hit HBO show chose the foreboding phrase as the name of the newest beer in the Game of Thrones® collaboration between HBO and Brewery Ommegang. As part of a Facebook poll, fan voting determined the style and name of the next beer. An Abbey Dubbel was selected and it is perfectly represented by the “two- headed” coin given to Arya Stark by Jaqen H’ghar, one of the “Faceless Men of Braavos” – legendary assassins with the ability to change their appearances at will.
TASTING NOTES
Valar Morghulis possesses a deep chestnut brown color with a persistent and creamy tan head. Rich aromas of caramel, toffee, ripe fruits and burnt sugar, with a hint of cloves. The taste is delicately balanced with rich malty sweetness, caramel and just enough bitterness to balance out its malty backbone. A surprisingly dry finish is light on the tongue, which belies the initial aroma.
Malt: Our carefully crafted mixture of specialty malts.
Sugar: Dark Candi
Hops: Apollo, Hallertau Spalt
Spices: None
ABV: 8.0%
Pair with savory dishes, roasted lamb or beef, marinated roasts and grilled venison. Strong cheeses such as Stilton, Gorgonzola and smoked cheddar will match well against the malty body.
Game Of Thrones’ Beer Is Back: Why Not Throw A Party?
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