New Beer, Wine And Liquor Products
05-08-26
Archive for the ‘Wonderful World Of Wine’ Category
Liquor Industry News 05-04-26
May 4, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
05-04-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
How Many Beers Are Equivalent To One Bottle Of Wine?
11 Essential Bottles of Japanese Whisky
Understanding the Wine Drinker of Today
The Definitive Ranking of Bloody Mary Garnishes
So, we’ve rounded up and ranked common Bloody Mary garnishes, from cool yet composed to outright absurd.
https://vinepair.com/articles/bloody-mary-garnish-ranking/
Plenty of the choices facing the wine world are hard.
Making wines with “American” on the label 100% from US grapes shouldn’t be one of them
Cost of dating climbs, US consumers cut back
Dating is on the decline in the US as costs rise, according to a new study commissioned by Maison Louis Jadot, with consumers becoming more selective about how they spend on wine.
https://www.thedrinksbusiness.com/2026/04/cost-of-dating-climbs-us-consumers-cut-back/
What Does it Mean When a Spirit Is ‘Overproof’?
But what actually is an overproof spirit and can the label be applied across categories?
https://vinepair.com/articles/overproof-spirits-explained/
I Support Keeping American Wine Truly American and Improving Truth in Labeling
In the wine industry, we place great importance on origin and on the uniqueness of wine as an agricultural product tied to a specific place.
The Wines That Changed How America Drinks, Decade by Decade
Walking into a wine shop in 2026 looks a lot different than it would have in the 1970s. Where shelves might have been lined then with jugs of Carlo Rossi California Chablis, shoppers might now find a buttery bottle of Rombauer or a niche Chardonnay from France’s Jura region.
https://vinepair.com/articles/wines-trends-changed-america-drinking-habits/
Top 50 beer companies in America revealed
The top 50 breweries in the US have been ranked by the Brewers Association in its annual report based on volume output for 2025. db looks into the findings.
https://www.thedrinksbusiness.com/2026/04/top-50-beer-companies-in-america-revealed/
Understanding the Wine Drinker of Today
For the first time, the survey asked respondents about AI and discovered that not only were a full 25% using AI for wine recommendations, but 40% of respondents were very happy with the recommendations, while 33% were somewhat happy. A mere 1% were dissatisfied.
https://www.meininger.de/en/insights/understanding-wine-drinker-today
Kentucky distiller charged with criminal loan deception
A grand jury has charged Darron Dillow, co-owner of Limestone Farms Distillery, with “theft by deception” for allegedly using a neighbour’s farm as collateral to secure a loan worth more than US$10,000, without their permission.
https://www.thedrinksbusiness.com/2026/04/kentucky-distiller-charged-with-criminal-loan-deception/
Conor McGregor settles lawsuit over Proper No. 12 whiskey but can’t resist one last jibe
The UFC champion and drinks entrepreneur Conor McGregor has settled a dispute with fellow fighter Artem Lobov, who claims he was entitled to 5% of the sale price of whiskey brand Proper No. 12.
How a Baltimore Brewery Shaped New York’s Most Notorious Baseball Team
In 1885, Baltimore’s National Brewing Company produced its first batch of Natural Bohemian,
https://vinepair.com/articles/baltimore-national-brewing-company-shaped-1986-mets/
Consumers Want to Buy Wine. Why Are We Making It So Hard?
There’s a lot of conversation right now about softening demand in the wine industry. Traffic is down, consumers are more selective, and younger buyers don’t always engage in the same way the industry is used to.
https://winesalessymposium.com/consumers-want-to-buy-wine-why-are-we-making-it-so-hard/
Open White Wine Goes in the Fridge, but What About Red? I Asked a Sommolier
Here’s everything you need to know about storing open red, white and sparkling wine.
Americans Could Soon Be One Step Closer to Distilling Spirits at Home
The decision challenges a Reconstruction-era law originally intended to prevent Americans from evading federal liquor taxes.
https://www.foodandwine.com/federal-appeals-court-strikes-down-home-distilling-ban-11948831
Study links breathalyzer apps to shifts in drinking habits
New research suggests that repeated use of mobile breathalyzers is associated with changes in how people drink and assess intoxication. The findings add to a broader picture of consumers engaging more actively with tools that track health and alcohol intake.
4 North American Wine Regions to Visit Next in the West, From Oregon to Mexico
Venture beyond Napa and Sonoma to these alternative West Coast wine destinations with compelling wineries, restaurants, and hotels.
https://www.foodandwine.com/next-great-north-american-wine-regions-11941766
PBR & Grillo’s Team Up For A Beer That’s Kind Of A Big Dill
It’s tangy, dill-forward, and already doing numbers in the comment section.
https://www.delish.com/food-news/a71063866/pbr-grillos-pickle-beer-release/
The Best Beer To Kick Back With While Enjoying A Bowl Of Vanilla Ice Cream
Step aside meat and veggies –- we’re about to dive into the two best food groups in existence: beer and ice cream.
https://www.thetakeout.com/2148418/best-beer-pair-vanilla-ice-cream/
3 Types Of Beer That Are Always A Little Overpriced (And One That Isn’t)
Beer is, for the most part, a more or less affordable luxury, which is why the alcohol industry has typically held up well during troubled times.
https://www.thetakeout.com/2149063/why-these-beers-always-overpriced-explained/
Everything You Need to Know Before You BYOB
Whether you’re headed to a spot without a liquor license or want to indulge in a special bottle, there are many reasons to bring your own wine to a restaurant
https://vinepair.com/articles/byob-etiquette-guide-complete/
Host of the Italian Wine Podcast Receives Vinitaly Lifetime Achievement Award
Professor Attilio Scienza, host of the Italian Wine Podcast show “Everybody Needs a Bit of Scienza”, has been awarded Vinitaly’s highly prestigious Lifetime Achievement Award at a formal inauguration ceremony in Verona on Sunday 12 April 2026. Launched in 2025, the Lifetime Achievement Award recognizes figures who have made a fundamental contribution to the Italian wine sector.
Why Alcohol Distribution Is Different — and Why That Matters
Alcohol distribution is treated differently because it must address unique economic and public interest risks. After Prohibition, states began adopting the three-tier system to rebuild the marketplace in a way that prevents any one supplier or retailer from dominating while ensuring safeguards around public health and safety. This system promotes transparency and ensures oversight
https://www.wswa.org/news/why-alcohol-distribution-different-and-why-matters
11 Essential Bottles of Japanese Whisky
The history of Japanese whisky isn’t quite as convoluted as other spirits categories. It’s just misunderstood.
https://vinepair.com/articles/essential-bottles-japanese-whisky-timeline-infographic/
Trump administration begins $166bn tariffs refund
The Trump administration has launched a platform to process US$166 billion worth of refunds on tariffs the US Supreme Court ruled unlawful in February.
https://www.thespiritsbusiness.com/2026/04/trump-administration-begins-166bn-tariffs-refund/
The Soil Story: Understanding Terroir Across Willamette Valley’s AVAs
When wine lovers talk about Oregon Pinot Noir, they often mention “terroir,” that magical combination of soil, climate, and topography that gives each wine its unique character.
https://www.winebusiness.com/news/article/316829
I Was a Restaurant Sommelier for Years — Do These 4 Things to Get a Great Bottle
The best way to order wine at a restaurant when the list is huge.
https://www.foodandwine.com/navigating-enormous-wine-lists-11954081
Does Natural Wine Taste Different—and Why?
Flavors you might find in your glass of wild-fermented rosé, and how to describe
them
This Nonalcoholic Drink Serves Up to 59% of a Key Mood-Boosting Vitamin
While it’s not considered nutrient-dense, study findings suggest the beverage may offer more than just flavor.
https://www.foodandwine.com/nonalcoholic-beer-vitamin-b6-study-11955059
Why Some of Milwaukee’s Iconic Beers Are Harder to Find Now
Pabst Brewing Co. has sunsetted Blatz bottles, Schlitz cans and other brands – and diehard fans have noticed.
https://www.milwaukeemag.com/blatz-bottles-are-gone/
Costco’s Kirkland Liquor Is Made by Major Distilleries
Here’s Who’s Behind Every Bottle.
https://vinepair.com/articles/major-distilleries-that-make-costco-kirkland-liquor/
More people are consulting AI to pick wine in a restaurant.
Where does that leave sommeliers?
https://www.wbur.org/hereandnow/2026/04/22/wine-sommeliers-ai
Maker’s Mark’s $100 Star Hill Farm Whisky Is Back — Now Made With 3 Wheat Varieties
Bottled at 116.4 proof, the 2026 release blends two mash bills and includes whiskies aged 7 to 8 years.
https://www.foodandwine.com/makers-mark-star-hill-farm-whisky-2026-11953632
‘Widespread devastation’: Frost damages grape buds across multiple Eastern states
Overnight temperatures dropped into the mid-20s from New York down to Virginia. What it means for a lot of wineries is far less fruit to harvest this fall.
https://wineclassroom.substack.com/p/widespread-devastation-frost-damages?utm_medium=newsletter
Yellowstone Bourbon donates $25,000 to national parks
Kentucky’s Yellowstone Bourbon has donated US$25,000 to the National Parks Conservation Association after renewing its annual partnership.
https://www.thespiritsbusiness.com/2026/04/yellowstone-bourbon-donates-25000-to-national-parks/
Four Roses adds to Single Barrel Collection
Gallo-owned Four Roses Bourbon has launched the second annual installment of its Single Barrel Collection, dedicated to the distillery’s 10 unique recipes.
https://www.thespiritsbusiness.com/2026/04/four-roses-adds-to-single-barrel-collection/
Regenerative and Sustainable Wine: Beyond Organic Labels
This article clarifies those terms and explains why regenerative wine is becoming an increasingly important part of the conversation.
https://winefolly.com/tips/beyond-organic-certified-sustainable-wine/
New Captain
- Diageo has extended Captain Morgan’s malt-based RTD offerings with the new Sliced Colada Style Drink Variety Pack. The new 12-packs of 12-ounce cans carry a suggested price of $19 and contain four Piña Colada-inspired flavors. The drinks are all at 5% abv and come in Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada. The new variety pack is now available in retailers across the U.S.
How much does one hectare cost to buy around the world?
Vineyard sales are far from being in decline and for the investor “scarcity beats scale”, reveals the new Wealth Report by real estate consultancy Knight Frank. But which regions are “trading up” in value terms? db reports.
https://www.thedrinksbusiness.com/2026/04/how-much-does-one-hectare-cost-to-buy-around-the-world/
Alto Adige Wines Shares Latest Developments on UGA Classification
Rising producer participation and new tools reinforce transparency and origin recognition in the region
https://www.winebusiness.com/news/article/316994
Committee Advances American Wine Truth in Labeling Legislation
AB 1585 would require that any wine labeled “American” be made from 100 percent American-grown wine grapes. This standard aligns the national designation with the same requirement California has long applied to wines labeled “California.”
Could Glass Be Dethroned as Wine’s Top Packaging?
Researchers Unbox Consumer Perceptions of Wine Packaging
How Many Beers Are Equivalent To One Bottle Of Wine?
It goes without saying that all types of alcohol are not created equal, especially when it comes to serving size and strength.
https://www.mashed.com/2152090/how-many-beers-equal-bottle-of-wine/
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 AND 2026 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
May 1, 2026New Beer, Wine And Liquor Products
05-01-26
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
April 24, 2026New Beer, Wine And Liquor Products
04-24-26
Liquor Industry News 04-20-26
April 20, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
04-20-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
I Have Seen The Liquor Store Of The Future
The New Official Wine Consumption Guidelines
Who Really Pays for Tariffs?
How Technology Is Transforming No- and Low-Alcohol Wine
From non-traditional yeasts to nano-membrane filtration, a wave of innovation is helping winemakers rebuild what’s lost when alcohol is removed from wine
https://daily.sevenfifty.com/how-technology-is-transforming-no-and-low-alcohol-wine/
What to Know About Pechuga — the Mezcal Distilled With Poultry
Distilled with poultry, this celebratory spirit tells deeply personal stories of tradition and place.
https://www.foodandwine.com/what-is-pechuga-mezcal-11934660
The How of Wine
How to find an earth-friendly wine
Yes, You Can Drink Wine When You Fly — If You Know What to Order
Sommeliers share pro tips around alcohol content, food pairings, and hydration when enjoying wine before and during flights.
https://www.foodandwine.com/drinking-wine-when-you-fly-11936556
Scotch up as most spirits drop in control states
Sales of Scotch in US monopoly states rebounded last month, driven by New Hampshire, according to data from the National Alcohol Beverage Control Association (NABCA).
https://www.thespiritsbusiness.com/2026/03/scotch-up-as-most-spirits-drop-in-control-states/
Jefferson’s Bourbon takes ocean aging to cruise ships
Pernod Ricard-owned Jefferson’s Bourbon has partnered with Holland America Line to age its whiskey on the high seas.
https://www.thespiritsbusiness.com/2026/03/jeffersons-bourbon-takes-ocean-ageing-to-cruise-ships/
Consumers Reject Expensive Restaurant Wines
High wine prices in US restaurants are turning off diners, and so are the types of wine on offer.
https://www.wine-searcher.com/m/2026/03/consumers-reject-expensive-restaurant-wines
Kansas City is split on if mini liquor bottle ban would reduce crime.
What research says
A Guide to Germany’s New Wine Classification System
Germany’s updated wine law—which is mandatory from the 2026 vintage—introduces PDOs, PGIs, and stricter regional control, but understanding the new hierarchy won’t necessarily be easier
https://daily.sevenfifty.com/a-guide-to-germanys-new-wine-classification-system/
Is Your Wine a Brand or a Label? Here’s One Way to Find Out For Yourself.
There are well over a million different wines on shelves and lists. Which would be missed if they disappeared? Artificial Intelligence could help to provide that answer.
https://robertejoseph.substack.com/p/is-your-wine-a-brand-or-a-label-heres?utm_medium=newsletter
New Mikes
- Mark Anthony Brands has launched Mike’s Dirty Lemonade, a new non-carbonated offshoot of the Mike’s Hard Lemonade brand. The new malt-based drinks are inspired by the “dirty soda” trend—in which extra flavors are added to a soft drink—and come in at 4.5% abv in four flavors: Dirty Lemon Secret, Dirty Cherry Brew, Very Berry Grape, and Pineapple Haze. The new releases will be promoted with the “Made with Real Character” campaign featuring a trio of anthropomorphic lemons with attitude. Along with Mike’s, Mark Anthony Brands also markets malt-based heavyweights like White Claw and Cayman Jack, among others.
American Airlines cabin crew allegedly served fake fizz on flight
A flight attendant reportedly mixed still Chardonnay wine with carbonated water to “make” sparkling wine after the airline ran out of bottles of fizz.
MGP actions ‘poorly handled’ but not fraud, rules judge
A court has dismissed a lawsuit brought against MGP Ingredients by investors who claimed the company had misled them about the business’ health.
https://www.thespiritsbusiness.com/2026/03/mgp-actions-poorly-handled-but-not-fraud-rules-judge/
Pinot, Chardonnay, Voltis? Champagne Experiments with New Grape
The new grape variety is mildew resistant, meaning growers can dramatically reduce sprays
https://www.winespectator.com/articles/champagne-experiments-with-new-grape
Angel’s Envy Is Releasing Its First Age-Stated Rye — and a Cask-Strength Bourbon Built on a ‘Solera-Inspired Process’
Fewer than 1,500 bottles of the bourbon will be released internationally, while the rye will be available exclusively in the U.S.
IS “ESTATE BOTTLED” AN INDICATOR OF QUALITY?
Yes. But not as much as people often assume.
https://foodandwineaesthetics.com/2026/03/31/is-estate-bottled-an-indicator-of-quality/
Trade war meets tradition: Canadian Jews confront a Manischewitz-free Passover
The ban on American booze, which came in response to the country’s tariffs, has “created a meaningful opening” for Israeli wineries in Canada, according to a wine executive.
FACEBLOCK: META’S UNEXPECTED CRACKDOWN ON ALCOHOL CONTENT
In January 2026, hundreds of thousands of businesses received the unwelcome news that Facebook would no longer be recommending their pages
https://full-pour.com/facebook-alcohol-page-suspension/
US whiskey exports to EU plunge 35% in 2025
Exports of US spirits declined by 3.8% last year, driven by a double-digit drop for American whiskey in Europe, Canada and Japan
https://www.thespiritsbusiness.com/2026/04/us-whiskey-exports-to-eu-plunge-35-in-2025/
The best (of the worst) industry April Fool’s jokes 2026
It’s the one day of the year when journalists everywhere read every press release twice – and still don’t trust it. To save you the guesswork, we’ve rounded up 10 of the best drinks industry pranks that have been doing the rounds this April Fool’s Day
https://www.thespiritsbusiness.com/2026/04/the-best-of-the-worst-industry-april-fools-jokes-2026/
Green River cuts head distiller role
Aaron Harris, who was head distiller at Owensboro-based Green River Distilling, has left the Kentucky-based American whiskey company.
https://www.thespiritsbusiness.com/2026/04/green-river-cuts-head-distiller-role/
Goodbye cork taint – hello, halo taint
It’s not just corks that can make a wine smell musty. Newly minted MW Kathleen Van den Berghe explores haloanisoles in wine.
https://www.jancisrobinson.com/articles/goodbye-cork-taint-hello-halo-taint
The Surprisingly Heavy History of Easter Beer—Plus, 7 Styles to Try
For many of us, spring brings lighter and brighter flavors into our glasses and onto our plates.
https://www.wineenthusiast.com/culture/beer/easter-beer-traditions/
What to Drink Next If You Love Booker’s
If you love barrel-proof bourbon, there is a vast range of bottles to explore.
https://www.unicornauctions.com/unicorn-review/what-to-drink-next-bookers
New RTD
- Harvest Hill Beverage Company has extended spirits-based RTD SunnyD Vodka Seltzerwith a new “Purple” flavor. The 4.5% abv limited time offering is lightly carbonated and calls back to a pitcher of “purple stuff” seen in a 1990s SunnyD commercial. The release carries a suggested price of $10 a 4-pack and will be supported by social activations and influencer marketing asking “What does Purple taste like to you?”
Infographic: Who Really Pays for Tariffs?
These Scholars Tracked a Bottle of Wine To Find Out.
After the Craft Beer Gold Rush
Now that the release lines have died down and the hazy bros have moved on, craft beer culture in America is different—but that’s not such a bad thing.
https://punchdrink.com/articles/craft-beer-gold-rush-breweries-2026/
Michter’s Legacy Series 2026 Is Here — and It’s as Experimental as Ever
This year’s Shenk’s features caramel malted barley, while Bomberger’s draws on Chinquapin and Hungarian oak to shape its profile.
https://www.foodandwine.com/michters-legacy-series-shenks-bombergers-2026-11941655
Increased Wine Sales – with PET Bottles?
Practical packaging that is also sustainable is becoming an increas-ingly strong sales argument.
https://whattheythink.com/news/129841-increased-wine-sales-pet-bottles/
Who’s Afraid of 100% American Wine?
A simple standard is facing serious resistance. The real question is: who benefits from keeping it that way?
https://cawg.substack.com/p/whos-afraid-of-100-american-wine
Wine Filtering Wands And Stir Sticks
Are These Things Legitimate?
https://porchdrinking.com/wine-filtering-wands-and-stir-sticks-are-these-things-legitimate/
The Off-Dry Riesling Reboot No One Saw Coming
An array of factors contributes to off-dry Riesling’s contemporary reboot.
https://www.wineenthusiast.com/basics/grapes-101/off-dry-rieslings/
The Reason Americans Have Stopped Drinking Out
And what it signals for the restaurant trade elsewhere
https://www.drinksinsider.com/p/the-reason-americans-have-stopped
Who benefits from wine shipping limits? Not states, not producers, not consumers.
Ninety years on, the rules states built beneath the 21st Amendment are costing them money, costing producers markets, and costing consumers choice. The authority to change them has always been there.
https://stevenunlimited.substack.com/p/who-benefits-from-wine-shipping-limits
Buffalo Trace Just Released 2 New Experimental Whiskeys — Including a 15-Year Bourbon for $47
The releases reflect two distinct approaches the distillery has explored in recent years.
So you chose the wine because of the cool label
Love! Do this next.
https://cellarnotes.substack.com/p/so-you-chose-the-wine-because-of?utm_medium=newsletter
The New Official Wine Consumption Guidelines
Ten Recommendations Concerning Wine Consumption
https://tomwark.substack.com/p/the-new-official-wine-consumption-guidelines?utm_medium=newsletter
Maximalist Bars Are Offering Guests a Much-Needed Escape from Reality
A Bold Rebuke of Minimalism
https://www.wineenthusiast.com/culture/maximalist-bar-interiors/
Tannins from oak barrels that flavor wine are ‘fingerprinted’ by researchers
Complex tastes in wine come from both grape skins and wood during aging; new study uses AI to identify compounds responsible for flavors and mouthfeel
What makes a great site for Trentino Pinot Grigio?
Even in Italy, Pinot Grigio is far from homogenous. In the best sites of Trentino, producers like Mezzacorona are showing how the variety can match easy-drinking charm with “elegant sapidity”.
https://www.thedrinksbusiness.com/2026/04/what-makes-a-great-site-for-trentino-pinot-grigio/
MGP halts production at Kentucky distilleries
US firm MGP Ingredients will pause operations at Kentucky distilleries Limestone Branch and Lux Row Distillers as whiskey demand drops, impacting 33 jobs.
https://www.thespiritsbusiness.com/2026/04/mgp-halts-production-at-kentucky-distilleries/
Deep Eddy Vodka to shut brand home
Heaven Hill Brands will close its Deep Eddy Vodka visitor centre in Dripping Springs, Texas, this summer after investing millions into its expansion.
Kentucky Bourbon Trail hits 2.7m visits in 2025
The Kentucky Bourbon Trail matched its visitation numbers from 2024 after welcoming 2.7 million whiskey fans last year
https://www.thespiritsbusiness.com/2026/04/kentucky-bourbon-trail-hits-2-7m-visits-in-2025/
The 30 Best Red Blends for 2026
Red blends aren’t a new concept — they’ve existed in regions like Bordeaux and the Southern Rhône for centuries — but it’s certainly a category that continues to evolve.
https://vinepair.com/buy-this-booze/best-red-blends-2026/
How Dogfish Head Finally Found Growth Again — With the Grateful Dead
Dogfish Head became a top-20 craft brewery in America in 2010, but in 2019, sales growth stopped and started trending downward the following year due to heightened competition in an increasingly localized, IPA-crazed market.
https://vinepair.com/articles/dogfish-head-grateful-dead-growth/
Scientists Call for Urgent Action on Glyphosate, Citing Strong Links to Cancer
Newer research is now “so strong that no additional delays in regulation of glyphosate can be justified.” Guest article by Carey Gillam of The New Lede, reprinted with permission. .
https://organicwineuncorked.substack.com/p/scientists-call-for-urgent-action
Does Your Drink Choice Matter? A New Study Finds Moderate Wine Drinkers Live Longer
Researchers found that light-to-moderate wine drinkers had lower mortality rates than both abstainers and beer and spirits drinkers
https://www.winespectator.com/articles/new-study-finds-moderate-wine-drinkers-live-longer
What’s Next for the Wine Importer Who Took Down the Trump Tariffs at the Supreme Court?
The tariffs were deemed illegal: the billions of dollars that were collected now have to be returned
I Have Seen The Liquor Store Of The Future
The first thing you see is that there is no product on shelves, except for one example of each item
https://www.thechalkreport.com/post/i-have-seen-the-liquor-store-of-the-future
Sazerac to debut its first Tennessee whiskey
Nearly a decade after buying its first Tennessee site, Buffalo Trace owner Sazerac has revealed the name of the distillery, which is set to launch its first whiskey this summer.
https://www.thespiritsbusiness.com/2026/04/sazerac-to-debut-its-first-tennessee-whiskey/
New JD and Coke
- Brown-Forman has released a new Zero Sugar variety 6-pack for its Jack Daniel’s & Coca-Cola spirits-based RTD. The new pack contains two cans each of Jack & Coca-Cola Zero, Jack & Coca-Cola Cherry Zero, and Jack & Coca-Cola Vanilla Zero, all at 5% abv and 100 calories per can. The new variety pack is now available nationwide for a suggested price of $17 a 6-pack. Last year, Jack Daniel’s & Coca-Cola was up 6% to 739,000 cases in the U.S., according to Impact Databank.
Aaron Paul and Bryan Cranston Launch Dos Hombres Tequila, Starting With a $40 Blanco and $50 Reposado
Produced in Amatitán, Jalisco, the tequilas are the work of maestro tequilero Julio Cova at Tequilera Tap Distillery.
https://www.foodandwine.com/dos-hombres-tequila-blanco-reposado-11945782
This Popular Airline Will Soon Let You Ship a Case of Wine for Free
Passengers flying out of wine country on the airline will be able to check a case of wine for free starting April 24
https://people.com/southwest-airlines-will-soon-let-you-ship-a-case-of-wine-for-free-11945510
US Wine – Don’t Look Now
With the US wine trade being battered, California wine legend Randall Grahm shares some thoughts on the current state of play.
https://www.wine-searcher.com/m/2026/04/us-wine-dont-look-now
US wineries lose USD 357 million after Canada banned American wine
One year after Canadian provinces began removing US wines from store shelves in retaliation for Mr Trump’s tariffs, new data underline how the bans and “Buy Canadian” campaigns triggered a collapse in US wine exports. Full-year 2025 trade data from the Wine Institute shows that exports to Canada fell 78 percent year-on-year, driving a USD 357 million decline in value.
More than a quarter of beer sommeliers are women
The number of female beer sommeliers has grown, with more than 25% of accredited beer sommeliers now being women. Could the sector be showing signs of diversifying? db finds out.
https://www.thedrinksbusiness.com/2026/04/more-than-a-quarter-of-beer-sommeliers-are-women/
US appeals court declares 158-year-old home distilling ban unconstitutional
The 5th U.S. Circuit Court of Appeals in New Orleans ruled in favor of the nonprofit Hobby Distillers Association and four of its 1,300 members
Boston Beer Facing $175.5M Judgment for Breach of Contract Claims
Boston Beer may have to pay $175.5 million to Ardagh Metal Packaging for claims that it failed to fulfill the terms of a beer-can purchase contract.
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 AND 2026 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
April 17, 2026New Beer, Wine And Liquor Products
04-17-26
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
April 10, 2026New Beer, Wine And Liquor Products
04-10-26
Liquor Industry News 04-06-26
April 6, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
04-06-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Prohibitionists Still Going after Wine
Wine drinkers might live longer
Is Guinness really ‘good for you’?
If A Brewery Makes This Beer Pouring Mistake Don’t Ignore It
We’re all familiar with at least some restaurant red flags you shouldn’t ignore, but many aren’t aware that breweries can likewise commit offenses that should give people pause.
https://www.thetakeout.com/2119832/brewery-beer-pour-mistake-dont-ignore/
What GLP-1s mean for hospitality
As medicines like GLP‑1s move into the mainstream, they’re reshaping the way people eat, drink and experience hospitality. These treatments are influencing everything from the dishes guests gravitate toward to the way they approach alcohol and indulgence. And while habits are evolving, one thing hasn’t changed: people still want to go out, socialise and enjoy great food and drink
https://nielseniq.com/global/en/insights/analysis/2026/what-glp-1s-mean-for-hospitality/
Brewers hit ‘structural stagnation’ with beer ‘no longer a growth or margin-expansion story’
Global brewers have gone from growth to “stagnation” as developed market volumes enter structural decline, according to new data.
US craft beer sector’s migration from bottles to cans slows
The shift from beer being packaged in cans instead of bottles is “levelling off in the US, according to new research from the Brewers Association (BA). Could this have been impacted by tariffs on aluminium? db finds out.
Is the ‘Ozempic era’ an opportunity for no-and-low?
With growing research to suggest GLP-1 drugs reduce the desire to drink alcohol, Eloise Feilden asks whether the ‘Ozempic era’ offers opportunities for the no- and low-ABV sector to thrive.
https://www.thespiritsbusiness.com/2026/03/is-the-ozempic-era-an-opportunity-for-no-and-low/
The 16 Most Important Irish Whiskeys of the 21st Century So Far
In some ways, sales only tell half the story. Whiskey itself paints a more colorful picture.
https://vinepair.com/articles/21st-century-most-imporant-irish-whiskey/
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
https://www.modernretail.co/technology/retailers-turn-to-digital-rebates-as-alcohol-sales-slump/
Why Unions Are Fighting to Keep Wine Out of New York Grocery Stores
The opposition comes as large grocery chains seek to expand their market power into wine sales, a move that could redirect millions of dollars in revenue away from the current system of licensed wine and liquor stores
https://www.altitudesmagazine.com/unions-fighting-wine-new-york-grocery-stores/
What’s The Best-Selling Whiskey Brand In The US?
Whiskey, or whisky depending on the origins of a particular bottle, is one of the most popular liquors in the world, and for good reason.
https://www.mashed.com/2120839/best-selling-whiskey-brand/
Tequila’s price rebalancing act
The Tequila sector is changing its stance in line with consumers wanting to enjoy quality liquid at wallet-friendly prices.
https://www.thespiritsbusiness.com/2026/03/tequilas-price-rebalancing-act/
The Future of Wine
How AI Is Transforming Employment in the Wine Industry
New Bookers
Suntory Global Spirits has released the first 2026 bottling of Booker’s Bourbon, “Big Easy” Batch. The seven-year-old whiskey is bottled at 64.55% and blended from whiskies matured in five different rick houses. The release takes its name from Booker Noe’s love of New Orleans, according to the company. It carries a suggested price of $100 a bottle and is available in limited quantities across the U.S. Typically, Suntory releases multiple batches of Booker’s every year, with each bottling named in celebration of Booker Noe’s legacy
Are Americans turning to homegrown wines as tariffs bite?
US wine consumption is falling, but shifting trade policy and pricing pressures are reshaping buying habits. As tariffs disrupt imports, producers and buyers are reassessing the balance between domestic and international bottles. Kathleen Willcox reports.
Concept of American wine industry. Close-up studio shot in selective focus of one clean wine cork with small paper American flag planted in it, with crowd of multiple different cork bottle stoppers blurred in background, on white background with light and shadow effects. There is a basic illustration of vine grape plant, created and merged by the photographer in post processing.
https://www.thedrinksbusiness.com/2026/03/are-americans-turning-to-homegrown-wines-as-tariffs-bite/
Italy about to start making domestically dealcoholised wine
Following a decree passed in late 2025 to reverse the clamp-down on dealcoholised wine, Italian producers are expecting to be able to start officially dealcoholising wines inside the country “any day now”. Sarah Neish reports.
https://www.thedrinksbusiness.com/2026/03/italy-to-lift-ban-on-making-dealcoholised-wines/
How Ozempic Changed the Way I Taste Wine
GLP-1s don’t merely curb one’s desire to eat; research suggests that they target pleasure centers in the brain, reducing urges to partake in a variety of vices, including gambling, compulsive shopping, and, yes, drinking. There’s even speculation that GLP-1s could one day be used as a treatment for alcohol use disorder.
https://www.wineenthusiast.com/culture/drinking-on-ozempic/
Wine Isn’t Risk-Free — but It May Not Be the Biggest Health Threat on Your Table
Headlines say “no amount of alcohol is safe,” but a closer look at the science — and how risk statistics are reported — tells a more nuanced story.
https://www.foodandwine.com/wine-consumption-health-risk-11927690
Decades-old Missouri cooperage is home to some of the most skilled wine barrel-makers
The Oak Cooperage in Higbee has been making wine barrels since 1972 and is all about turning good wines into great wines.
A New Era for Oregon Bubbles
Method Oregon Launches Nonprofit Organization and First Official Standard for Oregon Sparkling Wine
The Best Wine Pairings for Disney’s Most Iconic Snacks
Disney’s top sommeliers to offer their wine pairings for the park’s most famous bites.
https://www.wineenthusiast.com/basics/how-to-pair/disney-snacks-wine-pairings/
Marlborough winegrowers brace for challenging years ahead
New Zealand’s largest wine region is bracing for a prolonged downturn, with growers cutting production and facing mounting financial pressure. Some industry leaders warn the road back to profitability will be slow, despite signs of global demand.
https://www.thedrinksbusiness.com/2026/03/marlborough-winegrowers-brace-for-challenging-years-ahead/
Moldova’s quiet wine revolution
With a long winemaking history, distinctive grape varieties and a developing wine tourism sector, Moldova is perfectly placed to win over new consumers.
https://www.thedrinksbusiness.com/2026/03/moldovas-quiet-wine-revolution/
Cooper & Thief Cellarmasters Collaborates with Larceny Bourbon on a Limited Release Napa Valley Red Blend
It’s a Red Blend finished in Larceny Bourbon Barrels – a Wine designed for the Whiskey Lover
Is Guinness really ‘good for you’?
Guinness, like other Irish stouts, enjoys a seasonal popularity every St. Patrick’s Day. It has also been touted as being “good for you,” at least by its own advertising posters decades ago.
https://www.kcra.com/article/guinness-health-benefits-risks-2026/70766805
We Ranked 8 Classic IPAs (and 1 Pale Ale) You’ll Find at Any Store — One Clearly Stood Out
Think you can pick your favorite beer from a lineup? We put it to the test with some of America’s most popular pale ales.
https://www.foodandwine.com/pale-ale-taste-test-11929168
7 Things You Should Know About Old Overholt
The Oldest Continuously Operating Whiskey Brand in the U.S.
https://vinepair.com/articles/ntk-old-overholt/
Gen Z and Millennials expect more from alcohol-free beer
Attitudes to alcohol consumption are changing among adult-age Gen Z and Millennials, who are increasingly expecting more from the alcohol-free beer category, according to a new report.
https://www.thedrinksbusiness.com/2026/03/gen-z-and-millennials-expect-more-from-alcohol-free-beer/
New Dalmore
- Single malt Scotch whisky The Dalmore, handled in the U.S. by Spirit of Gallo, is introducing Select Editions 2007 and 2010, 18-year-old and 15-year-old vintage whiskies, respectively. Both were matured in rare Sherry barrels from Gonzalez Byass, including Matusalem, Apostoles, and Amoroso. The Dalmore Select Edition 2007 is at 46.7% abv and retails at $550 a bottle, while Select Edition 2010 is at 49.1% abv and retails at $250. Both luxury malts are rolling out to select retail and fine dining establishments in the U.S.
A New Wine Label Promotes Workers’ Rights
Hardly anyone in the natural wine world is talking about environmental justice for those who pick the grapes, labor advocates say. The Guardian Vital label aims to change that.
A worker picks leaves from a conveyor belt on a harvester during the harvest of grapes from a Central Valley wine grape vineyard in Lodi, California on October 13, 2025. For more than a century, Lodi’s grape-growers have supplied the old wineries that make this Californian city famous. But rocketing costs, falling demand and competition from imports mean some are now abandoning their vineyards. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)
https://insideclimatenews.org/news/18032026/california-wine-label-promotes-workers-rights/
New Rumple
Diageo is extending its Rumple Minze brand with Cinnamint Whiskey, a 100-proof flavored whiskey that combines cinnamon with Rumple Minze’s signature peppermint flavor. Diageo says the extension is inspired by the trend toward “fire and ice” shots in bars. Rumple Minze Cinnamint Whiskey will roll out nationally starting this month in 750-ml. bottles priced at $20, along with 375-ml., 50-ml., and 1-liter sizes.
As Americans drink much less wine, kosher demand stays strong
Across the United States and globally, wine consumption is declining.
The Top-Selling Tequilas in the US Right Now, According to Total Wine & More
Tequilas rooted in traditional methods are seeing rapid growth as consumers become more focused on production and provenance.
https://www.foodandwine.com/top-selling-tequilas-in-america-total-wine-data-2026-11931903
How Michter’s Celebration Sour Mash Became an American Whiskey Unicorn
When it comes to the most sought-after American whiskeys, Kentucky-based Michter’s has at least a few bottles in contention.
https://vinepair.com/articles/michters-celebration-sour-mash-unique-american-whiskey/
Wine drinkers show lower heart risk than other alcohol consumers, study finds
A study of 340,000 adults suggests not all alcohol carries the same risk – even at low to moderate levels, beer, cider and spirits were linked to higher mortality, while wine was associated with a lower risk.
This New England IPA Has a Cult Following — and It’s at Trader Joe’s
Brewed in Maine with Amarillo, Centennial, and Simcoe hops, the citrusy IPA has become a sought-after find at the chain.
https://www.foodandwine.com/trader-joes-craft-beer-maine-beer-company-lunch-ipa-11929893
Who Is George Clooney’s New Non-Alcoholic Beer Even For?
For months, trade insiders have chewed on rumors that this day would come.
https://vinepair.com/articles/who-will-drink-george-clooney-new-non-alcoholic-beer/
New LUX Row
Kentucky’s Lux Row Distillers has released the 12th edition of Blood Oath whiskey, a Kentucky Straight Bourbon finished in Montepulciano and Sangiovese casks. The whiskey, like all Blood Oath releases, is bottled at 49.3% abv (98.6 proof), with this batch limited to 17,000 3-pack cases. The Bourbon itself is a blend of 9-year-old and 12-year-old Bourbons with a 7-year-old Bourbon finished in the two types of wine casks. Blood Oath Pact 12 carries a suggested price of $130 a bottle. While the overall release totals 51,000 bottles, 1,400 will be reserved for a future Trilogy offering, in which the brand re-releases three of its library whiskies at once. Lux Row is part of Luxco, the branded arm of MGP Ingredients.
Buffalo Trace creates second Daniel Weller whiskey
Sazerac-owned Buffalo Trace Distillery has released the second edition of its experimental Daniel Weller series, crafted from spelt wheat.
https://www.thespiritsbusiness.com/2026/03/buffalo-trace-creates-second-daniel-weller-whiskey/
Are Dirty Martinis becoming too dirty?
In an era where ‘more’ is often mistaken for ‘better’, the Dirty Martini has become a case study in taking things too far. Extra dirty, filthy, and sometimes downright swampy – today’s orders show signs of a cocktail pushed well past its original intent. And consumers are into it.
https://www.thespiritsbusiness.com/2026/03/are-dirty-martinis-becoming-too-dirty/
New laws for Georgian vineyards spark corruption fears
Under new laws, Georgian winemakers will have to seek state approval before setting up commercial vineyards from May. The regulations are intended to boost vineyard quality, but winemakers warn they’ll penalise small businesses, and worry the risk of corruption runs high.
https://www.thedrinksbusiness.com/2026/03/new-laws-for-georgian-vineyards-spark-corruption-fears/
What Does Single Pot Still Mean in Whiskey?
It’s a question that, across culture, politics, and religion, the Irish have been asking themselves for decades: How can we set Ireland apart from our counterparts in the U.K.?
https://vinepair.com/articles/ask-a-distiller-what-does-single-pot-still-mean-in-whiskey/
Consorzio Asti DOCG Unveils New Rosé Sparkling Wine
The new product (which may be bottled starting thirty days after publication) will be a blend composed of Moscato grapes intended for Asti DOCG (70% to 90%) and Brachetto grapes intended for Brachetto d’Acqui DOCG (10% to 30%). It may be offered in all styles, from sweet to extra brut, thus giving producers the flexibility to adjust residual sugar according to their stylistic choices and the needs of different markets potentially interested in this new category.
https://wineindustryadvisor.com/2026/03/24/consorzio-asti-docg-unveils-new-rose-sparkling-wine/
Prohibitionists Still Going after Wine
A shadowy international organization is trying to put warning labels on your favorite Cabernet and Chardonnay.
https://www.wine-searcher.com/m/2026/03/prohibitionists-still-going-after-wine
Can Beer Really Upgrade Your Lawn? Natural Light Is Betting on It
Backed by studies on brewing byproducts, the new product hints at a different approach to lawn care.
https://www.foodandwine.com/natural-light-lawn-brew-fertilizer-11933024
Wine producers celebrate Prosecco naming ‘win’, as EU trade deal to boost prospects for Aussie exporters
Through the Wine Agreement, Australian wine exporters will see additional benefits. Importantly, the new agreement includes protections for Australian wine exporters that will allow all other existing grape variety names to be used indefinitely, even if they become an EU GI in the future.
New JD
Brown-Forman has introduced the latest releases in Jack Daniel’sseries of age-stated whiskies: 14-Year-Old Tennessee Whiskey Batch 2, 12-Year-Old Batch 4, and 10-Year-Old Batch 5. All three are made from Jack Daniel’s mash of 80% corn, 12% malted barley, and 8% rye. The 14-year-old is bottled at 58.8% abv, the 12-year-old at 53.5% abv, and the 10-year-old at 48.5% abv. Jack Daniel’s 14-, 12-, and 10-Year-Old Tennessee whiskeys will be available in limited quantities across the U.S., retailing at $150, $100, and $90, respectively. Excluding flavors and RTDs, Jack Daniel’s was at just below 4.5 million cases in the U.S. in 2025, according to Impact Databank.
This Distiller Debunks The Widespread Myth of the Neck Pour
Heaven Hill’s Conor O’Driscoll says there’s no science to support it
https://whiskyadvocate.com/Whiskey-Neck-Pours
Arizona is growing nearly 80 types of wine grapes, new report finds
Until now, no data existed to show exactly what was being grown, where, or how much it was worth.
Long Island Spirits sues LIV Golf
US-based Long Island Spirits, which makes LiV Vodka, has filed a lawsuit against the Saudi Arabian-backed golf league alleging trademark infringement.
https://www.thespiritsbusiness.com/2026/03/long-island-spirits-sues-liv-golf/
The States That Tax Beer the Most (2026)
In the U.S., taxes account for a higher percentage of the cost of beer than ingredients, labor, and other materials combined.
https://vinepair.com/booze-news/states-highest-beer-taxes-2026/
What Does ‘Dram’ Actually Mean in Whiskey?
Nowadays, there are plenty of ways to enjoy a bit of whiskey.
https://vinepair.com/articles/dram-whiskey-term-explained/
Pernod Ricard and Brown-Forman explore merger
Pernod Ricard and Brown-Forman have confirmed early-stage talks about a potential business combination that could create one of the world’s largest spirits groups. The proposed merger would unite major global brands and two founding family dynasties at the heart of the drinks industry.
https://www.thedrinksbusiness.com/2026/03/pernod-ricard-and-brown-forman-explore-merger/
Study: Wine drinkers might live longer
Here’s a reason why you might want to get a bottle of Cabernet Sauvignon on your next trip to the store to have with dinner.
https://www.audacy.com/national/news/is-red-wine-good-for-health#
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 AND 2026 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
April 3, 2026New Beer, Wine And Liquor Products
04-03-26
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
March 27, 2026New Beer, Wine And Liquor Products
03-27-26
Liquor Industry News 03-23-26
March 23, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
03-23-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Understanding The Standard Pour of Wine
The Term ‘Sommelier’ Is Losing All Meaning
Our society has an alcohol problem
Think You Know Where Your Whiskey Comes From? You Might Be Wrong
It’s possible that your favorite whiskey was distilled somewhere you would never expect.
https://www.foodandwine.com/sourced-vs-contracted-whiskey-11915388
EU Rides to Wine’s Rescue
The European Union has announced a major bail-out package for wine producers
https://www.wine-searcher.com/m/2026/03/eu-rides-to-wines-rescue
‘We were right’: He took Trump’s tariffs to the Supreme Court and won
Victor Owen Schwartz never imagined he would one day find himself challenging a president in the highest court in the land.
Bulleit Debuts a Mesquite-Smoked Malt Bourbon With Zero Rye
The release uses a mashbill centered on mesquite-smoked malted barley and was aged for more than six years before bottling.
https://www.foodandwine.com/bulleit-mesquite-smoked-malt-kentucky-straight-bourbon-11914619
Diageo Debuts Bulleit Mesquite Smoked Malt Expression
Diageo is introducing Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release made with an experimental mashbill that includes 65% corn, 30% mesquite smoked malt, and 5% malted barley. During the malting process, a portion of the malted barley is smoked over mesquite wood to impart a smoky aroma.
Bottled at 46.5% abv, the new entry is positioned at $50 a 750-ml. and is rolling out in limited quantities nationwide. According to Impact Databank, Bulleit slipped an estimated 3.6% to 1.6 million cases in the U.S. market last year.
PEOPLE ARE DRINKING LESS THAN EVER. WHAT’S COUNTRY MUSIC TO DO?
In Nashville, some are wondering how a decline in drinking may affect artists’ own liquor brands and the songs they sing. “There are more weed songs for sure,” says one songwriter
https://www.rollingstone.com/music/music-features/drinking-songs-country-music-decline-1235521023/
5 Places You Should Never Keep a Bottle of Wine, According to Experts
If your wine rack is anywhere near your oven, it’s time you find it a new home.
Did tariffs on imported wines help American wineries? If so it’s hard to see.
American wineries faced headwinds in 2025 that included demographic shifts, reduced tourism, and higher input costs. You might think that tariffs on imported wines would have helped. They didn’t.
Red blotch a worldwide vineyard threat
Grapevine red blotch virus is a growing problem.
https://goodfruit.com/red-blotch-a-worldwide-vineyard-threat/
Wine Diplomacy Paves the Way
Wine producers in the US look to maintain goodwill during these challenging times.
https://www.wine-searcher.com/m/2026/03/wine-diplomacy-paves-the-way
Yes, Japan Makes Wine—Here’s Why You Should Be Paying Attention
Defined by restraint, freshness, and food-first balance, Japanese wine is quietly booming—driven by indigenous grapes, precise craftsmanship, and a philosophy that favors harmony over power.
https://www.foodandwine.com/japanese-wine-11893591
Is Phylloxera Still a Threat to the Global Wine Industry?
Genetic adaptation, leaf-feeding populations, and global movement are reshaping the modern phylloxera threat
https://daily.sevenfifty.com/is-phylloxera-still-a-threat-to-the-global-wine-industry/
Michter’s Bet Early on an Annual 10-Year Bourbon — and the 2026 Release Shows Why That Call Endured
Relying on sensory evaluation instead of calendar deadlines, Michter’s releases its 10-year bourbon only when barrels meet its standards — a practice that has defined its consistency since 2000.
https://www.foodandwine.com/michters-10-year-bourbon-2026-11916630
What is Sea Aged Sparkling Wine?
You may have seen, during your searches for new wines, some which are stated to have been aged in / under the sea. So, ‘why are wines aged in the sea’ and ‘are they really worth the money’?
https://glassofbubbly.com/what-is-sea-aged-sparkling-wine/
The Wildest Beer Collab of the Year Involves Bear Poop
This light lager from Columbia Sportswear and Breakside Brewery features notes of berries and honey.
https://www.foodandwine.com/nature-calls-columbia-beer-with-bear-scat-11915970
15 of the Weirdest Liquor Laws in the U.S.
Some of these mandates come from research and years of developing common sense — for example, don’t drink and drive or operate heavy machinery. Others are based on religious tendencies like dry counties in the South and limitations in Utah. And plenty are just plain weird.
https://vinepair.com/articles/weirdest-liquor-laws-united-states/
Wine Market Council and Quini Partner
New Research to Decode Consumer Barriers to Wine Flavor
https://www.winebusiness.com/news/article/314863
Coravin Celebrates Milestone Sale of Their Two Millionth Wine By-the-Glass System
Coravin, the global leader in wine by-the-glass technology, is excited to announce the sale of its two millionth system, marking a major milestone in the brand’s journey to transform how wine is discovered and enjoyed around the world.
Heaven Hill Bottles Final Pours From a Historic Kentucky Rickhouse Before It Goes Dark
The release carries a suggested retail price of $199.99 and marks the first in a planned series of commemorative releases tied to the Deatsville campus, with additional expressions and events scheduled through 2027.
NFL Hall of Famer Jared Allen launches Bourbon
Former American football player Jared Allen shares his journey into the spirits industry with Full Ryde Bourbon.
https://www.thespiritsbusiness.com/2026/03/nfl-hall-of-famer-jared-allen-launches-bourbon/
10 Things The Bible Actually Says About Alcohol And Drinking
Whether you’re skipping drinks this month or savoring a glass with dinner, the Bible’s take on alcohol is probably more reasonable than you expect.
https://www.thequeenzone.com/10-things-the-bible-actually-says-about-alcohol-and-drinking/
Bogle Family Vineyards Introduces Chenin Blanc & Riesling Varietals to National Wine Portfolio
Bogle 2025 Chenin Blanc and the Bogle 2025 Riesling. Produced from Bogle’s estate vineyards in Northern California’s Clarksburg AVA, the inaugural national releases of the Chenin Blanc and Riesling will be available at select retailers nationwide beginning March 2026, each with a suggested retail price of $11.
Wine Harks Back to the USSR
The current state of the wine industry displays some interesting parallels with late Soviet-era winemaking.
https://www.wine-searcher.com/m/2026/03/wine-harks-back-to-the-ussr
Santiago Marone Cinzano: ‘my generation wants wines that are ready to drink’
Generation Z want wines that are ready to drink now, rather than waiting for years, according to Santiago Marone Cinzano, the 10th generation member from the famous vermouth family who is forging his own way of making top quality Brunello di Montalcino. Arabella Mileham reports.
Kansas City may ban tiny booze bottles to fight crime.
Businesses say those aren’t the problem
https://www.kcur.org/news/2026-03-03/kansas-city-tiny-bottle-ban-ordinance
7 Pet-Friendly Lodi Wineries Where Your Four-Legged Friend is Always Welcome
Planning a wine country escape but can’t bear to leave your dog behind? In Lodi, you don’t have to choose between great wine and quality time with your furry friend.
New Whiskey
- Grain & Barrel Spirits’ Chicken Cock Whiskey has revamped its core portfolio, adding a new wheated Bourbon, which replaces the brand’s Small Batch Bourbon. The new whiskey is bottled at 47% abv, aged for at least five years, and is distilled from a mash of 68% corn, 20% wheat, and 12% malted barley. Chicken Cock Wheated Bourbon is positioned at $55 a 750-ml. and is now rolling out across the U.S.
How to Open an Old Bottle of Wine, According to a Sommelier
Wine director Drew Brady likens a 30-year-old cork to a 30-year-old person. Bodies, like corks, can feel physically sound when suddenly a moment of fragility comes along.
https://vinepair.com/articles/how-to-open-old-wine-bottle/
EU gives stamp of approval to Rioja’s viñedos singulares
The EU has approved Rioja’s new geographical indication of viñedos singulares, the smaller geographical units that highlight terroir, following changes introduced by the Consejo Regulador (DOCa) over the last few years.
https://www.thedrinksbusiness.com/2026/03/eu-gives-stamp-of-approval-to-riojas-vinedos-singulars/
Virginia’s Most Prominent Winery Sold
Barboursville to change ownership but maintain continuity
https://dmwineline.substack.com/p/virginias-most-prominent-winery-sold
Introducing New ButterZero, Non-Alcoholic Wines by Butter
Butter Wines introduces a premium alcohol-removed wine, bringing its great-taste-first focus to the growing non-alcoholic wine category
https://wineindustryadvisor.com/2026/03/03/introducing-new-butterzero-non-alcoholic-wines-by-butter/
The Most Wanted Bourbons of 2026
This year’s search for the most popular bottles in the world starts in Kentucky, where things are not as rosy they once were.
https://www.wine-searcher.com/m/2026/03/the-most-wanted-bourbons-of-2026
The 10 Most Important Cocktails of the 21st Century
The first quarter of this century has seen the birth and rebirth of literally thousands of cocktails, more than any other period in history.
https://vinepair.com/articles/most-important-cocktails-21st-century/
Johnnie Walker introduces Black Cask
Diageo has debuted Black Cask, a permanent product innovation from Johnnie Walker that seeks to bridge the gap between Scotch and Bourbon.
https://www.thespiritsbusiness.com/2026/02/johnnie-walker-introduces-black-cask/
Are RTDs a beacon of hope for the spirits industry?
While most drinks categories are suffering from downturns, RTDs are bucking the trend thanks to their convenience and experimentation.
https://www.thespiritsbusiness.com/2026/03/are-rtds-a-beacon-of-hope-for-the-spirits-industry/
Anatomy of Wine’s Triple Crisis
The identity of wine has changed dramatically in the last 100 years. No wonder the wine business has changed, too. Here’s that excerpt from Wine Wars II.
https://wineeconomist.com/2026/03/03/triple-crisis/
Cava’s apex expands as five new Paraje Calificado wines approved
Spain’s Ministry of Agriculture has ratified five additional single estate Cavas at the highest rung of the appellation’s hierarchy. The decision brings the total number of Paraje Calificado wines to 15 and confirms the category’s full organic status from the 2025 harvest.
Terroir Terror in the Loire
Bureaucrats are adding to the woes of Loire winemakers by banning the use of a treasured geographical indicator.
https://www.wine-searcher.com/m/2026/03/terroir-terror-in-the-loire
11 Beers With Pretty Gross Origin Stories
One description rarely mentioned alongside America’s favorite brew is “gross.” Yet, here we are.
https://www.thetakeout.com/2115865/beers-with-gross-origin-stories/
New Makers
- Maker’s Mark, part of the Suntory Global Spirits range, is unveiling the 2026 release of its Wood Finishing Series: The Stewards Release. According to the company, the new entry was “inspired by the distillery’s operations teams who guide the Bourbon’s journey from first fermentation to final bottling.” The Maker’s Mark Wood Finishing Series includes novel expressions made using a wood stave finishing technique that Suntory says amplifies the distinctive characteristics of the Bourbon. The Stewards Release will be delivered in two batches: one at 59.4% abv, and the other at 56.65% abv. Both will retail at around $75. Maker’s Mark was roughly flat at 2.25 million cases in the U.S. last year, according to Impact Databank.
Huge Fake Wine Seizure in Italy
With exploitation, human trafficking and fraudulent wine, this week’s news roundup reads more like a police blotter.
https://www.wine-searcher.com/m/2026/03/huge-fake-wine-seizure-in-italy
Russians destroy historic 19th-century Ukrainian winery
The winery was originally founded 130 years ago by a Russian prince and, while changing hands several times over the years (including being collectivized during the Soviet Era), it was actively producing wine up until the full Russian invasion of the country on 24 February, 2022.
https://www.hudin.com/russians-destroy-historic-19th-century-ukrainian-winery/
The Science Is In: What Really Causes Wine Headaches
Thanks to new research about quercetin, the list of culprits in wine falls into three primary categories: tannins, biogenic amines (BAs), and alcohol.
https://www.alcoholprofessor.com/blog-posts/what-really-causes-wine-headaches\\
Is it best to consume hot or cold water between alcoholic drinks?
The question of whether warm or cold water is better to drink has led to viral discussions online. In the era of zebra-striping, where chasing an alcoholic drink with a soft drink or water is becoming increasingly popular, whether temperature plays a vital role in progressive drinks trends is still up for debate.
US Doubles Down on Bordeaux
Despite fears of tariffs and trade wars, Bordeaux has strengthened its grip on US wine searches.
https://www.wine-searcher.com/m/2026/03/us-doubles-down-on-bordeaux
Sauvignon Blanc vs. Chardonnay
Which White Wine Is Right for You?
AI Can’t Taste. Why Do People Let It Pick Their Wine?
Outsourcing your drink order to the robot in your phone has offline implications.
https://www.bonappetit.com/story/ai-sommelier-problem
What Will a Global Trade Meltdown Mean For Bourbon’s Protected Status?
No matter where you are in the world, if you ask for bourbon, you’re going to get a whiskey produced in the United States under specific rules.
https://vinepair.com/articles/international-trade-chaos-influence-on-bourbon/
Should you use Prosecco in cocktails?
Prosecco has become a vital ingredient in some of the world’s most popular cocktails, including the Aperol Spritz. But how do producers really feel about their sparkling wines being used in mixology? Sarah Neish finds out.
https://www.thedrinksbusiness.com/2026/03/716838/
Shoppers willing to pay nearly 10% more for sustainable products
A global survey from PwC shows shoppers remain committed to sustainability, even as rising bills and inflation reshape spending habits
https://www.thedrinksbusiness.com/2026/03/shoppers-will-pay-nearly-10-more-for-sustainable-products/
Uncle Nearest allegedly hid $20m loan provided by Jay-Z
Kentucky lender Farm Credit Mid-America (FCMA) has accused Uncle Nearest of fraud, alleging that the Tennessee whiskey maker hid a US$20 million loan given to the brand by media mogul Jay-Z.
https://www.thespiritsbusiness.com/2026/03/uncle-nearest-allegedly-hid-20m-loan-provided-by-jay-z/
Chicken Cock debuts wheated Bourbon
Grain & Barrel Spirits-owned whiskey brand Chicken Cock has replaced its small batch core range expression with a new wheated Bourbon.
https://www.thespiritsbusiness.com/2026/03/chicken-cock-debuts-wheated-bourbon/
SIP Certified Unveils Brand Makeover
New Website to Help Consumers Find Sustainable Wines
https://www.winebusiness.com/news/article/315029
U.S. Wine Industry by the Numbers
If it seems like the number of wines and wineries is always growing it is due in part to the fact that openings are so much more visible than closings. But new wineries enter the market and existing ones exit every year.
https://wineeconomist.com/2026/03/10/numbers-2026/
Our society has an alcohol problem.
(But not the problem you might think…)
Samuel Adams Unveils “Our City. Our Beer.”
Variety Pack Crafted Alongside Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara
https://www.bostonbeer.com/news/2026/03/samuel-adams-unveils-our-city-our-beer-variety-pack
Just thinking about tequila, whiskey or wine shifts your mindset
New research
New Evan
- Heaven Hill has expanded the Evan Williams lineup with a new Blackberry flavored whiskey. The 32.5% abv extension is rolling out across the U.S. now and joins other flavored options from the brand like Honey, Apple, Peach, Cherry, and Fire (cinnamon). The new release carries a suggested price of $15 a 750-ml. Last year, Evan Williams was at approximately 2.9 million cases in the U.S. including flavors, according to Impact Databank.
Champagne sales unlikely to rebound in 2026
Following three years of declining shipments of Champagne, it’s hoped that the region will see a turnaround in 2026 – but that’s unlikely with production costs, exchange rates and market conditions as they currently are.
https://www.thedrinksbusiness.com/2026/03/champagne-sales-unlikely-to-rebound-in-2026/
World Atlas of Wine returns with ninth edition
The landmark wine reference first published in 1971 will appear in a newly revised ninth edition. Hugh Johnson and Jancis Robinson MW again collaborate with maps editor Julia Harding MW on the latest version of a book widely regarded as a cornerstone of wine literature.
https://www.thedrinksbusiness.com/2026/03/world-atlas-of-wine-returns-with-ninth-edition/
Are national drink days creating too much noise at the bar?
With more than 100 alcohol-themed awareness days now crowding the calendar, are these celebrations still worth toasting, or are they just marketing clutter?
Gallo Extends Fast-Growing Lucky One RTD Into Spiked Iced Tea
Spirit of Gallo’s Lucky One, which reached just under 1 million cases in its first full year on the market in 2025, according to Impact Databank, has extended into spiked iced tea, launching four new flavors across the U.S. The new releases are in Original (Sweet Tea), Half & Half, Peach, and Raspberry flavors and are made with vodka, with each 355-ml. can coming in at 100 calories. They join Lucky One’s original four varieties of lemonade in the brand range.
Lucky One’s Sweet Tea flavor is rolling out in 4-packs of 355-ml. for around $11 and the flavors can be found in the brand’s variety 8-pack, which carries a suggested price of $20. The brand is continuing its partnerships with Best Friends Animal Society and Lifeline Animal Project and in the last year has donated more than $1 million to help rescue dogs find homes.
The Term ‘Sommelier’ Is Losing All Meaning
When did everybody who’s good at something become a sommelier?
https://www.wineenthusiast.com/culture/wine/is-everyone-a-somm-viewpoint/
If Gen Z Is Drinking Less, What Does Turning 21 Mean Now?
But with the media’s preoccupation with the idea that Gen Z isn’t drinking, does it really mean anything to turn 21 today?
https://vinepair.com/articles/if-gen-z-is-drinking-less-what-does-turning-21-mean-now/
Getting Into Biodynamic Wine
Biodynamic wine is a holistic approach to viticulture that goes beyond organic farming, focusing on vineyard ecology, natural cycles, and soil health. In this guide, we explore how biodynamic wines are made, what sets them apart, and how they taste.
https://winefolly.com/deep-dive/biodynamic-wine-guide/
Alcohol, Health and the New Puritans
A brush with medical professionals has left one wine lover unhappy at being pigeon-holed as an “alcohol user”.
https://www.wine-searcher.com/m/2026/03/alcohol-health-and-the-new-puritans
Understanding The Standard Pour of Wine
A standard wine pour is 5 ounces. It sounds like a small detail, but that number quietly shapes how you host, how many bottles you need, and how guests experience the wine.
https://communitywineandspirits.com/blogs/news/understanding-the-standard-pour-of-wine
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 AND 2026 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
March 20, 2026New Beer, Wine And Liquor Products
03-20-26
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
March 13, 2026New Beer, Wine And Liquor Products
03-13-26
Liquor Industry News 03-09-26
March 9, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
03-09-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Wine Tariffs Still Up in the Air
Is wine getting worse?
The 30 Best Bourbons for 2026
The Wine World Has a Snob Problem
When hierarchy masquerades as expertise and consumers quietly opt out
Is it all over for alcohol in the US?
U.S. alcohol consumption has fallen sharply in recent years, which has market questioning if long period of growth has ended.
https://www.investing.com/news/stock-market-news/is-it-all-over-for-alcohol-in-the-us-4501134
Who Is America’s Most Wine-Savvy President?
One of America’s Fouding Fathers believed the United States could produce wines as good as European wines
https://www.vaildaily.com/news/who-is-americas-most-wine-savvy-president/
Suntory spirits sales fall in 2025 as demand drops
Japanese drinks group Suntory reported a 0.4% drop in alcohol sales last year due to a decline for spirits and a consumption slowdown in the US and Europe.
https://www.thespiritsbusiness.com/2026/02/suntory-spirits-sales-fall-in-2025-as-demand-drops/
English wine’s golden age faces a tiny villain
Spotted wing drosophila has gone from curiosity to complication across English and Welsh vineyards. Once the question was whether SWD had arrived; now it is about when it will bite and how quickly it might turn ripe fruit into a rot problem. James Bayley reports.
https://www.thedrinksbusiness.com/2026/02/english-wines-golden-age-faces-a-tiny-villain/
Why Champagne performed better in 2025 than the figures suggest
The year-end shipment figures for Champagne show a global decline in demand, but underlying consumption appears to have held up better than the headline numbers suggest.
The Rise of New Old World Wine
Often under-represented, the wines of Central and Eastern Europe are the new kids on the old bloc.
https://www.wine-searcher.com/m/2026/02/the-rise-of-new-old-world-wine
New Surfside
- Philadelphia’s Stateside Brands has expanded the Surfside RTD label with a new blueberry flavored lemonade. The new addition is at 4.5% abv and contains 100 calories per 12-ounce can. Surfside Blueberry Lemonade is available in 4-packs of 12-ounce cans that carry a suggested price of $11. In addition, the company has put out a new variety 8-pack featuring Surfside’s Half and Half expressions. The pack retails for around $20 and contains two cans each of Half and Half, Raspberry Half and Half, Mango Half and Half, and Blackberry Half and Half. Last year Surfside was named “2025 Spirits Brand of the Year” by Market Watch Magazine and the brand grew to 10.5 million cases in the U.S.
Can Wine Appellation Systems Withstand Climate Change?
Extreme weather is testing long-standing appellation rules on allowed grape varieties, vineyard locations, and more, intensifying the debate over the future relevance of geographical indications
https://daily.sevenfifty.com/can-wine-appellation-systems-withstand-climate-change/
From Olympic Powder to Alpine Pour: Inside Alto Adige Wine Country’s Mountain Terroir
Just miles from Cortina’s Olympic runs, Alto Adige’s winemakers harness snowmelt, soaring elevations, and tradition to craft Alpine wines built for endurance.
https://www.foodandwine.com/alto-adige-alpine-wine-11904805
‘I’m a sommelier – here’s my supermarket tip and why you’re really asked to taste the wine’
Sommelier Jo Radford tells the Money blog about dealing with tricky customers and the one part of the job that’s a little intimidating.
New Woodford
- Brown-Forman’s Woodford Reserve has released Cabernet Sauvignon Barrel Finish, the latest whiskey in the brand’s Distillery Series. The Bourbon is bottled at 45.2% abv and was finished in French oak barrels previously used to mature Cabernet Sauvignon. The release carries a suggested price of $65 for a 375-ml. bottle and is now available at the brand’s distillery and in select retailers across Kentucky. In addition, the whiskey can be shipped to consumers in Kentucky, Nebraska, New Hampshire, North Dakota, and Washington, D.C. Woodford Reserve was at 1.5 million cases in the U.S. last year, according to Impact Databank.
Jack Daniel’s & Coca-Cola intros lower-ABV cans
Brown-Forman has upped the size and lowered the ABV for the latest SKU in its Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range in the US.
https://www.thespiritsbusiness.com/2026/02/jack-daniels-and-coca-cola-intro-lower-abv-cans/
Crémant de Limoux: France’s First Sparkling Wine Region
Why you should swap the Champagne for Crémant, France’s first sparkling wines, which were made long before the country’s most famous fizz took centre stage.
Beer Is Your Ticket To Eating More Salad — Here’s How
Let’s get one thing straight from the get-go –- we’re not talking about some kind of sacrificial trade-off where you forgo drinking a beer until you’ve eaten a salad.
https://www.thetakeout.com/2100846/beer-upgrade-salad-dressing-flavor/
Somms Answer Wine’s New Questions
Younger generations are asking questions that, more than ever, suggest wine lovers want biodynamics over Burgundy.
https://www.wine-searcher.com/m/2026/02/somms-answer-wines-new-questions
A Wine Lover’s Guide to Parenting
A Satirical Blend of Sommelier Savvy and Child-Rearing Challenges
https://wineindustryadvisor.com/2026/02/17/a-wine-lovers-guide-to-parenting-a-satirical-blend/
People who switched to cannabis drinks cut their alcohol use nearly in half
Cannabis-infused drinks could help some people trade heavy drinking for a lighter buzz.
https://www.sciencedaily.com/releases/2026/02/260217005806.htm
Bardstown Bourbon faces gender discrimination lawsuit
A former executive of Bardstown Bourbon Company (BBC) has filed a whistleblower lawsuit against the firm alleging gender discrimination and improper conduct.
https://www.thespiritsbusiness.com/2026/02/bardstown-bourbon-faces-gender-discrimination-lawsuit/
Proper No. Twelve unveils charred barrel Black Reserve
Proximo Spirits-owned Proper No. Twelve Irish Whiskey has introduced a blend finished in heavily charred American oak barrels.
https://www.thespiritsbusiness.com/2026/02/proper-no-twelve-unveils-charred-barrel-black-reserve/
5 Myths About Natural Wine
What’s True, What’s Not
https://www.raisin.digital/en/news/5-myths-about-natural-wine-whats-true-whats-not-1124/
Why Chile’s ‘forgotten’ ancestral grape is due a second renaissance
A decade ago, Miguel Torres sparked a País revival by proving Chile’s “forgotten” ancestral grape could make serious wine. Today, the producer predicts a second resurgence of the variety, thanks to its knack for withstanding climate change. Amelie Maurice-Jones reports.
The first Masters of Wine of 2026 have been announced
The Institute of Masters of Wine (IMW) has revealed the names of four individuals who have passed all stages of the Master of Wine examination — a cohort that includes the first female MW to be based in Italy.
https://www.thedrinksbusiness.com/2026/02/the-first-masters-of-wine-of-2026-have-been-announced/
The 30 Best Bourbons for 2026
Whether you’re looking for screwtop economy bottles or high-priced allocated beauties, here are 30 of the best bourbons at every price point for 2026.
https://vinepair.com/buy-this-booze/best-bourbons-2026/
New On The Rocks
- Suntory Global Spirits has expanded cocktail brand On the Rocks with a new Whiskey Sour, made using Jim Beam Bourbon. The cocktail is bottled at 20% abv and is recommended to be served over ice with an orange wheel and maraschino cherry as garnishes. The Whiskey Sour is available in both 375- and 750-ml. bottles with the former retailing for around $13 and the latter for around $25. The new release is now available across the U.S. In 2025, On the Rocks was up 22% to 960,000 cases in the U.S., according to Impact Databank.
Why Does The New York Times Keep Telling You Alcohol Will Kill You?
Why has the world’s paper of record decided to publish so many stories about how awful alcohol is — and when will it end?
https://www.drinksinsider.com/p/why-does-the-new-york-times-keep
What Do Trees Really Do for Wine? More Than You Probably Think
From cooling vineyards to potentially shaping the notes in your glass, scientists and winemakers are just beginning to understand how forests influence flavor.
https://www.foodandwine.com/trees-influence-wine-vineyards-11909290
2026 Flavor & Food Trends Wineries Can Use
Too many wineries cling to “the way we’ve always done it,” and it is obviously not working for many winery operations right now. Traditional winemaking has its place, but tradition alone won’t help you stand out among thousands of competing brands in today’s challenging market.
https://www.dgwinemaking.com/2026-flavor-food-trends-wineries-can-use/
Scaling up: Japan’s new wave of whisky distilleries
With new distilleries multiplying at home, Japanese whisky is entering a more competitive and regulated era – one that will test its biggest names and its newcomers.
https://www.thespiritsbusiness.com/2026/02/scaling-up-japans-new-wave-of-whisky-distilleries/
New Bourbon
- Luxco’s Penelope Bourbon has released Barrel Strength 7-Year, the latest cask strength whiskey from the company. This whiskey is distilled from a mash of 70% corn, 23% rye, 5% malted barley, and 2% malted rye and bottled at 57.6% abv. Barrel Strength 7-Year is rolling out now in select markets across the U.S. The whiskey carries a suggested price of $60 a bottle, with Penelope releasing 13,000 6-packs.
A Year of Scanning: What You’re Really Drinking
Label scanning can tell a lot about wine, according to our Head of Advanced Solutions John Buckwell – and it says even more about you.
https://www.wine-searcher.com/m/2026/02/a-year-of-scanning-what-youre-really-drinking
A Historic Supreme Court Decision Just Ended Trump’s Tariffs — With Far-Reaching Effects on Wine and Food Imports
The ruling overturns the administration’s use of emergency powers and opens the door to refund battles over more than $150 billion in duties paid by U.S. importers.
https://www.foodandwine.com/trump-tariffs-us-supreme-court-ruling-11910767
‘Impossible to describe:’ Importer who challenged Trump tariffs hails Supreme Court win
With wines and spirits arriving from 16 countries, nearly every corner of Schwartz’s supply chain was touched by the new tariffs
While corporate America stayed silent, a small wine importer risked his business to challenge Trump’s tariffs
Schwartz became the face of the fight to overturn Trump’s most sweeping tariffs — and he won, in a case that was decided by the Supreme Court on Friday.
https://www.cnn.com/2026/02/21/business/vos-selections-trump-tariffs-lawsuit-risk-takers
This $55 Whiskey Is America’s Best Rye, According to the 2026 World Whiskies Awards
The award rounded out a strong performance for Heaven Hill Distillery, whose Grain to Glass Kentucky Straight Rye likewise received a Gold Medal.
Wine is good for your health if consumed in moderation and within the per diem expenses
Moderate wine consumption in people who closely follow the per diem expenses reduces mortality by up to 33%
The global glut: vintners being paid to dispose of wine
Changing tastes, a fall in demand and overproduction of wine from the boom years have left vineyards with a problem
Microplastics in my wine!?
Does the tiny plastic liner that secures a seal between the closure and the bottle afflict our wine with invisible yet scary microplastics?
http://wineloverspage.com/2026/02/microplastics-in-wine/
How do people under 40 find their way into fine wine?
The fine wine sector has been operating on a series of false assumptions about how and why people engage with the category and become wine collectors, a new report from fine wine think tank Areni Global has claimed.
https://www.thedrinksbusiness.com/2026/02/how-do-people-under-40-find-their-way-into-fine-wine/
New Whiskey
- Heaven Hill Brands is introducing BernheimOriginal Kentucky Straight Wheat Whiskey 20th Anniversary Limited Edition. Bernheim’s 20th Anniversary Limited Edition is made from a special selection of barrels aged 10 years and is bottled at 115 proof (57.5% abv). It was produced at the Bernheim distillery and aged in rickhouses in Bardstown, Kentucky. Rolling out in limited quantities nationwide, the special edition wheat whiskey retails at $85 a bottle.
EU Council backs new no-alcohol wine definitions and updated labeling
EU rules being updated means better access to information on wine bottles, including ingredients and new digital label options, which makes it easier for consumers to choose products based on taste, nutrition, or personal preferences.
https://www.foodingredientsfirst.com/news/eu-wine-policy-labeling-reform.html
U.S. Census Report Shows Wine and Beer Exports Collapsed by $472 Million in 2025
Those exports fall under the Census Bureau’s “Wine, beer, and related products” sector, which includes sparkling and still wine, beer, vermouth, cider, alcohol-based ready-to-drink (RTD) products, and other fermented beverages. For wine alone, exports dropped by $428 million — a 33.5 percent loss from 2024, according to Robb Report.
https://vinepair.com/booze-news/census-report-us-alcohol-imports-decline-by-millions/
‘Nearly a quarter in the drinks trade are thinking about leaving because of the culture’
Nearly a quarter of drinks professionals have considered leaving the industry because of harassment or discrimination, according to new data from Drinks United. Michelle Brampton, CEO of the WSET, and founding member of the Drinks United Programme Board, says the scale of the findings surprised even her and warns that junior staff are paying the highest price.
Rhode Island’s Wine Shipping Law: Why It Limits Consumer Choice
Other States Are Moving Forward, but the Ocean State Remains Behind
https://freethegrapes.org/rhode-island-wine-shipping-law/
Is wine getting worse?
Or at least much more limited in choice
https://fionabeckett.substack.com/p/is-wine-getting-worse
New Bourbon
Louisville, Kentucky-based Michter’s has announced the latest batch of its 10-year-old Bourbon. The limited edition release is bottled at 47.2% abv with the distillery noting that many of the whiskies used in the blend are aged beyond 10 years. Michter’s 10 Year Bourbon carries a suggested price of $195 and will be available in limited quantities across the U.S. In addition to the 10-year-old Bourbon, Michter’s also offers limited edition bottlings like Michter’s 10 Year Rye and, even more rarely, 20-year-old whiskies.
Wine Tariffs Still Up in the Air
Doubt is the only certainty a bewildered wine industry can rely on as President Trump looks for alternatives to tariffs.
https://www.wine-searcher.com/m/2026/02/wine-tariffs-still-up-in-the-air
Women more likely to choose wine from female winemakers
Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women.
MGP’s FY whiskey sales sink 52%
Third-party producer MGP Ingredients saw sales drop by nearly a quarter last year as demand for its whiskey plunged.
https://www.thespiritsbusiness.com/2026/02/mgps-fy-whiskey-sales-sink-52/
No-Alcohol Wine Boom not so Boomy
No-alcohol wine is all the rage, if the hype is to be believed, but does it actually sell?
https://www.wine-searcher.com/m/2026/02/no-alcohol-wine-boom-not-so-boomy
How the alcohol industry is rethinking R&D amid falling global consumption
The global alcohol industry is in structural retreat as global consumers continue to drink less. Producers are scrambling to reformulate beverage R&D and regain their falling profits.
https://www.foodingredientsfirst.com/news/alcohol-decline-wine-spirits-beer-trends.html
Here’s the Secret Code on Your Wine Label That Changes Everything
From Pommard to Dijon, the tiny clone number attached to your favorite grape may matter more than where it’s grown.
https://www.foodandwine.com/wine-grapes-vines-clones-11913083
15 Reasons Cruising is Ideal for Serious Wine Fans
First, you need to choose the right cruise line. Different lines target different demographics. Some target young families. Others target people who like dressing up for dinner.
https://allthingscruise.com/15-reasons-cruising-is-ideal-for-serious-wine-fans/
Heaven Hill unveils commemorative Deatsville Bourbon
Kentucky-based Heaven Hill Brands has sourced a limited edition 13-year-old Bourbon from its Deatsville campus.
https://www.thespiritsbusiness.com/2026/02/heaven-hill-unveils-commemorative-deatsville-bourbon/
The Surprising Origin Story of the Jell-O Shot
Part of the Jell-O shot’s charm is its subversive nature. It’s a silly, sneaky booze delivery system cleverly wrapped up in a classic dessert that likely evokes a childhood memory or two
https://vinepair.com/articles/jell-o-shot-origin-story/
A book review of, “Greek Wine Explained 2026″
It’s no surprise to me as, Yiannis Karakasis has done it again with his latest work, the excellent, “Greek Wine Explained” that’s been published for 2026.
https://www.hudin.com/a-book-review-of-greek-wine-explained-2026/
Why Layoffs Are Spreading In California Wine Country
Experts are still debating the reasons for a fall in wine profits. But in the wine industry reset, workers pay the price with their jobs.
https://patch.com/california/healdsburg/why-layoffs-are-spreading-california-wine-country
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
| We Are On Pointy |
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
March 6, 2026New Beer, Wine And Liquor Products
03-06-26
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
February 27, 2026New Beer, Wine And Liquor Products
02-27-26
Liquor Industry News 02-23-26
February 23, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
02-23-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
How Curling Became the ‘Drinking Man’s Sport’
The Truth About Vegan Wine
Bourbon Loses its Charm Overseas
7 Alternatives to Chartreuse, the Perpetually Hard-to-Find Green Liqueur
With its signature bright green color and easy-to-read label, a bottle of Chartreuse isn’t hard to spot on liquor store shelves or bar racks.
https://vinepair.com/articles/green-chartreuse-herbal-liqueur-alternatives/
How to Choose the Perfect Sparkling Wine for Valentine’s Day 2026
Valentine’s Day calls for bubbles—there’s something undeniably romantic about the pop of a cork and the effervescence of sparkling wine.
The Refined Shape of New Zealand Pinot Noir
That’s particularly impressive for a grape that very nearly disappeared from the country altogether in modern times.
https://www.vinography.com/2026/01/the-refined-shape-of-new-zealand-pinot-noir
Vinho Verde and the White Wine Resurgence
There are certainly many reasons for the “red shift” to white.
https://wineeconomist.com/2026/02/03/new-white-wines/
Beyond Chianti: A Guide to the Best Red Wines for Italian Meat Dishes
When people think of Italian red wines, Chianti is often the first name that comes to mind. And for good reason: its bright acidity and deep connection to Tuscan cuisine make it a classic. Yet, focusing only on Chianti means missing the extraordinary diversity that defines Italy’s food and wine traditions.
https://villamosconi.com/italian-food-wine/best-italian-red-wine-pairing-meat/
Red Wine vs. White Wine: Which Is Better For Your Heart?
When deciding whether to open a bottle of red wine vs white wine, you may wonder which is the healthier choice. Red wine is known for its heart-healthy benefits, but white wine also contains beneficial antioxidants.
https://www.verywellhealth.com/red-wine-vs-white-wine-11881584
Can Non-Alcoholic Tequila Replicate the Real Thing?
The boom in tequila and non-alcoholic drinks have fueled an inevitable crossover, but recreating tequila’s flavor without alcohol isn’t easy
https://daily.sevenfifty.com/can-non-alcoholic-tequila-replicate-the-real-thing/
Bourbon brings more than $10bn to Kentucky
The Bourbon sector generates US$10.6 billion for Kentucky’s economy annually and supports nearly 24,000 jobs, a new report has revealed.
https://www.thespiritsbusiness.com/2026/02/bourbon-brings-more-than-10bn-to-kentucky/
The Wine Connoisseur: Don’t judge a wine by its screw cap
While screw capped wines might appear to be a modern trend, they were actually introduced in the United States by the E.&J. Gallo Winery during the 1950s and 1960s.
https://tbrnewsmedia.com/the-wine-connoisseur-dont-judge-a-wine-by-its-screw-cap/
RTD Cocktails Swallow US Drinks Market
Pre-mixed cocktails in a can are dominating the US drinks market, as consumers worry about the economy
https://www.wine-searcher.com/m/2026/02/rtd-cocktails-swallow-us-drinks-market
Explore Chile with These 8 Top-Rated Wine Values
New reviews of 90+ rated Cabernet Sauvignon, Carmenère, Sauvignon Blanc and more
Mexico arrests mayor of Tequila for extorting distillers in alleged cartel scheme
The case exposed the dangers firms face when operating in Mexico, particularly in the tourist and industrial hub that props up a multi-billion-dollar sector but is also plagued by cartel violence.
New Long Drink
- The Finnish Long Drink, which jumped 20% to 3.3 million cases in the U.S. last year, according to Impact Databank, is adding a raspberry flavor to its portfolio. The new entry is gluten-free and canned at 5%-5.5% abv. The flavor is also launching in a Raspberry Zero Sugar extension. Long Drink’s raspberry offshoots are debuting exclusively in new variety packs. The brand’s regular 8-pack includes Citrus, Pineapple, Peach, and Raspberry, with a Zero Sugar 12-pack featuring the same lineup.
Sober shift: the bartenders choosing sobriety
With Dry January now firmly in the rear-view mirror, one cohort of drinks industry professionals shares why they’ve chosen to abstain from alcohol for good – and how they navigate sobriety in a world filled with booze
https://www.thespiritsbusiness.com/2026/02/sober-shift-the-bartenders-choosing-sobriety/
Spirits sales fall 2.2% in US in 2025
US spirits sales declined by 2.2% in value last year, with only ready-to-drink (RTD) cocktails in growth, according to a new report.
https://www.thespiritsbusiness.com/2026/02/spirits-sales-fall-2-2-in-us-in-2025/
Gallo to buy Four Roses from Kirin for $775m
Japan-based Kirin Holdings has agreed to sell Kentucky Bourbon distillery Four Roses to Gallo for up to approximately US$775 million.
https://www.thespiritsbusiness.com/2026/02/gallo-to-buy-four-roses-from-kirin-for-775m/
The Bell’s Beer Conundrum
When the beloved craft brewery was sold to a beverage giant, fans had grievances—and theories. The saga says a lot about the industry now.
https://slate.com/life/2026/02/beer-craft-alcohol-bells-brewery-two-hearted.html
Chinese Wine Is No Longer Imitating Europe — It’s Defining Itself
As Ningxia and its sister regions shed imitation and embrace terroir, a confident new generation of Chinese wines is earning its place on the global stage.
https://www.foodandwine.com/chinese-wine-quality-evolution-11893069
The NFL’s Drunkest Fans This Season, Ranked (2026)
Fans of the Indianapolis Colts and the Los Angeles Chargers got the drunkest at National Football League (NFL) games this season,
https://vinepair.com/booze-news/nfl-drunkest-fans-2026/
Gen Z: anti-alcohol or anti-boring brands?
Are younger consumers really swerving the booze or are they simply avoiding boring brands?
https://www.thespiritsbusiness.com/2026/02/gen-z-anti-alcohol-or-anti-boring-brands/
Cellar Tracker: the ‘doom and gloom narrative’ of wine’s falling consumption is ‘a little overplayed’
According to Cellar Tracker’s CEO, the aptly named Eric LeVine, wine consumption is still in a healthy place, with dry January showing no inroads in the wine community. He talks to Arabella Mileham about the app’s insights and what it says about today’s collecting, buying and drinking habits.
Can Wine Save Our Broken Attention Spans?
The act of swirling, smelling, analyzing, and identifying the layered aromas in wine demands your undivided attention. It’s an offline, physically and mentally engaging practice.
https://www.wineenthusiast.com/culture/wine/wine-attention-spans/
Dry January drives shift from alcohol to cannabis in the US
As more Americans cut back on alcohol, Dry January is increasingly becoming a moment of substitution rather than abstinence. Cannabis drinks and edibles are gaining ground as consumers rethink intoxication, ritual and wellbeing, writes Kathleen Willcox.
Is 3.4% ABV ‘the new normal’ for beer?
Australian lager Foster’s, owned by Asahi Group Holdings but distributed in the United Kingdom by Heineken UK, will see its alcohol content lowered to 3.4% from this week. The brand joins a host of other best-selling beers who have joined the 3.4% gang.
https://www.thedrinksbusiness.com/2026/02/is-3-4-abv-the-new-normal-for-beer/
WE DON’T NEED ARTICLES LIKE THIS
During a time when the industry is having trouble selling wine, why would we want to “disappear” wines that people like.
https://foodandwineaesthetics.com/2026/02/03/we-dont-need-articles-like-this/
Why Publix Keeps Its Liquor In Completely Separate Stores
When it comes to alcohol sales, the United States is a pretty quirky place, as laws about where beer, wine, and liquor can be sold differ from one state to the next.
https://www.tastingtable.com/2090652/publix-liquor-separate-store/
The Supreme Court Is Poised To Remind States That the Constitution Doesn’t Stop at the Liquor Store
Lower courts keep inventing loopholes to uphold discriminatory booze regulations.
Why Winter is the Perfect Season for White Wine: Breaking the Red Wine Myth
Ask most wine drinkers what they reach for in winter, and the answer is almost always the same: red wine. Cabernet Sauvignon, Merlot, Syrah—bold, warming reds that seem perfectly suited for cold weather.
Does Wine Actually Need To Breathe?
What’s better than enjoying a glass of your favorite type of wine at the end of the day?
https://www.mashed.com/2092324/does-wine-need-to-breathe/
Bourbon Loses its Charm Overseas
The sale of Four Roses Bourbon to Gallo suggests Japanese owners might be losing faith in American whiskey.
https://www.wine-searcher.com/m/2026/02/bourbon-loses-its-charm-overseas
Redbreast Expands Its Iberian Series With Its First-Ever Moscatel Cask Release
Master blender David McCabe blended single pot still whiskey aged nine to 11 years, then finished it for 16 months in Moscatel-seasoned casks from Spain’s historic Bodegas Quitapenas.
How Four Roses’s Sale to a Wine Company Could Affect the Bourbon Distillery’s Future
The sale is not yet finalized, but this well-respected bourbon distillery could see some changes.
https://robbreport.com/food-drink/spirits/four-roses-bourbon-sale-gallo-winery-1237560914/
What Doctors Want You To Know About the New Federal Guidelines for Alcohol Consumption
Gone are the old daily drink limits, as the update leans on broader guidance shaped by emerging science.
https://www.foodandwine.com/doctors-decode-federal-alcohol-consumption-guidelines-11902380
5 Jobs in Whiskey You’ve Never Heard Of
With hundreds of millions of bottles produced every year, the global whiskey industry is enormous, valued at approximately $28 billion
https://vinepair.com/articles/weirdest-whiskey-jobs/
One in five Scotch distilleries in financial distress
Data from restructuring firm BTG has found that 19% of distilleries in Scotland are facing financial distress.
https://www.thespiritsbusiness.com/2026/02/one-in-five-scotch-distilleries-in-financial-distress/
They Say All Politics Is Local. So Is Wine Appreciation
As you’ve no doubt read ad nauseum the industry is shrinking.
https://paulgregutt.substack.com/p/they-say-all-politics-is-local-so
New Whiskey
- Sazerac has announced Traveller Whiskey Full Proof, the latest release from brand created by musician Chris Stapleton and Buffalo Trace master distiller Harlen Wheatley. The whiskey takes the original Traveller blend and dials the abv up from 45% to 60.5%, a proof point chosen by Stapleton and his bandmates following a concert. The new release carries a suggested price of $40 a bottle and is now available across the U.S.
Tariffs drag Scotch exports to US down by 15%
Global Scotch whisky exports declined by 0.6% in value and 4.3% in volume in 2025, with a 15% drop in bottles shipped to the US since the 10% tariff was implemented, according to the Scotch Whisky Association (SWA)
https://www.thespiritsbusiness.com/2026/02/tariffs-drag-scotch-exports-to-us-down-by-15/
Champagne’s image tarnished by unpunished herbicide deviators
Breaking the law and skirting the cahier des charges remains unpunished. It does however chip away at Champagne’s image…
https://terroirchampagne.substack.com/p/champagnes-image-tarnished-by-unpunished
New Bourbon
- Lofted Spirits’ Green River Distilling Co. has added a new high-proof wheated Bourbon to its portfolio, beginning February 13. The whiskey is made from a mash of 70% corn, 21% wheat, and 9% malted barley, with batches coming in between 54.5% and 58% abv. The first batch of Green River Wheated Full Proof Bourbon comes in at 54.65% abv and is aged between five and seven years. The new whiskey carries a suggested price of $50 a bottle and will launch in 25 markets across the U.S.
What Does the Latest Wine and Wellness Consumer Data Say About Organics?
A recent presentation from the Wine Market Council shows a growing portion of the market favors organically grown wines over sustainable. But are producers connecting with buyers?
https://organicwineuncorked.substack.com/p/what-does-the-latest-wine-and-wellness
The French appellation system, AOC, turns 90
The French system has since become a model for similar regulations in other countries (Italy, Spain, etc.). However, you could say that it turned 90 both last year and this year. The law was passed in 1935 and came into force in 1936.
https://www.bkwine.com/news/appellation-system-aoc-turns-90/
The Truth About Vegan Wine
Get ready for a shock if you thought you were drinking ethically
Heaven Hill challenges ‘100% agave’ lawsuit
Kentucky-based Heaven Hill Brands has filed a motion to dismiss a class action lawsuit alleging that its Lunazul Tequila is falsely marketed as ‘100% agave’.
https://www.thespiritsbusiness.com/2026/02/heaven-hill-challenges-100-agave-lawsuit/
How Curling Became the ‘Drinking Man’s Sport’
This sport is based around camaraderie
https://www.wineenthusiast.com/culture/pop-culture/curling-beer-whiskey-history/
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
| We Are On Pointy |
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
February 20, 2026New Beer, Wine And Liquor Products
02-20-26
Liquor Industry News 02-09-26
February 9, 2026
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
02-09-2026
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Would you drink beer made with bear poop?
Do De-Alcoholized Wines Deliver?
California Awash with Unsold Wine
Is ‘additive-free’ rum about to boom?
As the Tequila sector cracks down on ‘additive-free’ claims, one producer is predicting rum will soon be under similar scrutiny.
https://www.thespiritsbusiness.com/2026/01/is-additive-free-rum-about-to-boom/
Investor group eyes Uncle Nearest purchase
NexGen 2780, a Georgia-registered investor group, has expressed interest in acquiring Uncle Nearest’s assets and settling the distiller’s US$108 million debt to Farm Credit Mid-America
https://www.thespiritsbusiness.com/2026/01/investor-group-eyes-uncle-nearest-purchase/
POLL FINDS A RECORD NUMBER OF AMERICANS SEE MODERATE DRINKING AS A HEALTH RISK
Fewer Americans are reporting that they drink alcohol amid a growing belief that even moderate alcohol consumption is a health risk, according to a new Gallup poll released in August.
The 10 Most Overrated Liquor Brands
Being overrated doesn’t automatically mean a spirit is bad. Many of these brands are technically well-made and can be enjoyable in moderation or in cocktails.
https://www.tastingtable.com/2075551/most-overrated-alcohol-brands/
New Rebel
- Luxco’s Rebel Bourbon has announced the return of Rebel Root Beer to the brand’s portfolio. The 35% abv flavored whiskey is made with Rebel’s wheated Straight Bourbon whiskey and blended with the flavor of root beer before bottling. It carries a suggested price of $20 a 750-ml. and $0.99 per 50-ml. and is now available across the U.S. Rebel is part of Luxco, MGP’s branded arm, alongside brands like Ezra Brooks, Yellowstone, and Penelope, among others.
What wine to pair with risotto?
Risotto, a nurturing Italian dish, treats us to a whole host of possible flavors. When choosing a wine to pair with it, focus on extenuating the main ingredient or flavor of the dish.
https://www.idealwine.info/what-wine-to-pair-with-risotto/
New Maker’s
- Suntory Global Spirits has launched new packaging for Maker’s Mark Cask Strength, with the new label featuring an age statement for the first time. The whisky is bottled between seven- and eight-years-old and at ABVs ranging from 53.5% to 57%. Maker’s Mark Cask Strength carries a suggested price of $50 a 750-ml. and the new packaging is now rolling out across the U.S. Last year, the Maker’s Mark brand was at an estimated 2.25 million cases in the U.S., according to Impact Databank.
Reconsidering a Dry January
Could Drinking Wine be Beneficial to Your Health?
Calories, Sugar Fears, and ‘Eco’ Appeal Are Reshaping Wine Consumption
Consumers Cut Back on Alcohol for Health–But Still See Wine as the “Healthier” Choice
https://www.winebusiness.com/news/article/313114
7 Things You Should Know About Castle & Key, the Kentucky Distillery Housed in a Stunning Castle
Important figures in the drinks world often leave massive legacies behind their names — think Veuve Clicquot and Jack Daniel’s. But significant parts of their stories can easily go unnoticed, and reviving those lost details is largely the ethos behind Castle & Key.
https://vinepair.com/articles/ntk-castle-and-key/
Chateau Ste. Michelle overhauls packaging following acquisition
The flagship brand of Ste. Michelle Wine Estates has been given a fresh new look after being acquired by The Wyckoff Family in December. The update marks the first time its bottle design has been revamped in decades.
Genetic study finds no overall cancer link for alcohol intake
A major genetic analysis reports no association between alcohol consumption and overall cancer risk, offering a more nuanced view than some headline health warnings. The findings arrive as global policy debates intensify over alcohol affordability and taxation.
An Intro to Champagne Wine Labelling
Champagne, the world’s most celebrated sparkling wine, comes exclusively from the Champagne region in northeastern France
https://mywinepal.com/2026/01/21/an-intro-to-champagne-wine-labelling/
More Bourbon Distilleries Are Closing.
So What Happens to the Whiskey?
https://vinepair.com/articles/bourbon-boom-leftover-whiskey/
Global Champagne shipments fall by 2% in 2025
The number of bottles of Champagne shipped worldwide, including the domestic market, totalled 266m in 2025 – representing a decline of 5m bottles, or a drop of 2% on the previous year.
https://www.thedrinksbusiness.com/2026/01/global-champagne-shipments-fall-by-2-in-2025/
New documentary tells Old Forester’s story
The 156-year history of Old Forester Bourbon in Louisville, Kentucky, is the subject of a new documentary.
https://www.thespiritsbusiness.com/2026/01/new-documentary-tells-old-foresters-story/
California prepares for record grape shortage
The 2025 California grape harvest is expected to be the lowest produced by the US state for nearly 50 years, down 24% on last year’s crop, writes Ron Emler.
https://www.thedrinksbusiness.com/2026/01/california-prepares-for-grape-shortage/
Rats Can Differentiate Between Two White Wine Varieties
In a groundbreaking study, researchers have unveiled that rats possess the remarkable ability to not only differentiate between two varieties of white wine but also to generalize their taste preferences across these two distinct classifications
https://scienmag.com/rats-can-differentiate-between-two-white-wine-varieties/#google_vignette
Exploring Champagne Through Iconic Film Scenes
Champagne lights up classic films as a sign of joy, wealth, and love.
https://glassofbubbly.com/exploring-champagne-through-iconic-film-scenes/
These 5 Wines Are Considered the “Healthiest” by Nutrition Experts
Ready to raise a glass? Here are the top RD-approved wine options.
https://www.realsimple.com/healthiest-wines-11888389
Does Storytelling Really Sell Wine?
Great storytelling can help illustrate a product, but it perhaps takes a little more to paint the whole picture.
https://www.wine-searcher.com/m/2026/01/does-storytelling-really-sell-wine
Early warning for wine spoilage glows in the dark
Researchers built a living biosensor made of bacteria that lights up when it detects acetic acid, the main chemical signal that wine is starting to spoil.
https://phys.org/news/2026-01-early-wine-spoilage-dark.html#google_vignette
Spain’s Sparkling Wine Revolution
Will the vintners staging a sparkling rebellion in Spain spark a real revolution?
https://www.wine-searcher.com/m/2026/01/spains-sparkling-wine-revolution
8 Worst Celebrity-Owned Liquor Brands
It’s easy to be a little snobby about celebrity-owned liquor brands.
https://www.tastingtable.com/2082789/worst-celebrity-liquors/
How Gen Z is influencing low-and-no
While the idea that Gen Z has turned its back on alcohol is misplaced, according to research, many drinkers across the board are mindful of what they consume. What does this mean for low-and-no brands?
https://www.thespiritsbusiness.com/2026/01/how-gen-z-are-influencing-low-and-no/
How smoothie beers are helping to boost sales
A polarizing beer trend is boosting beer sales in the US. But what is a smoothie beer and how can it help the brewing sector? db looks at how one niche beer style has taken off on a global scale and is now reaping the success of consumer demand.
https://www.thedrinksbusiness.com/2026/01/how-smoothie-beers-are-helping-to-boost-sales/
The worst places to store wine at home
From the top of the fridge to the back of the garage, many homes unwittingly subject wine to conditions that hasten its decline. In the first of a two-part series, two experts explain to db where bottles suffer most and why good intentions so often end in disappointment.
https://www.thedrinksbusiness.com/2026/01/the-worst-places-to-store-wine-at-home/
New Grey Goose
Bacardi has launched Grey Goose Berry Rouge, the first new flavored addition to the vodka’s portfolio in 10 years. The 40% abv vodka is made with strawberries, raspberries, blackberries, and blueberries flavors and does not contain any added sugar. Grey Goose Berry Rouge is now available across the U.S., retailing at $26 a 750-ml. The new flavor sits alongside Grey Goose’s other flavored offerings, including Le Citron, La Poire, and L’Orange. Last year, Grey Goose was at 2.5 million cases in the U.S., down 2.2%, according to Impact Databank.
Can you pair Champagne & Chocolate?
What might have been a confrontational question several years back within the industry, one to spark a heated debate, today the subject is very approachable.
https://glassofbubbly.com/can-you-pair-champagne-chocolate/
Kentucky Bourbon Trail adds 10 new stops
The Kentucky Bourbon Trail has added 10 new distillery experiences and satellite tasting room locations, bringing the total to 68 stops.
https://www.thespiritsbusiness.com/2026/01/kentucky-bourbon-trail-adds-10-new-stops/
Average price of a bottle of US wine hits $56.78
The price of American wine sold DTC shot up 11% last year to more than $50 per bottle, reveals numbers crunched by Sovos ShipCompliant. But which regions saw the highest leaps? Sarah Neish investigates.
https://www.thedrinksbusiness.com/2026/01/average-price-of-a-bottle-of-us-wine-hits-56-78/
That Drinks Business headline claiming the average price of a bottle of US wine hit $56.78 in 2025 is… just not true
One of the UK’s most important beverage trade journals shared a shocking statistic: that the average price of a bottle of American wine had risen 11% in 2025, to $56.78. The only problem? It wasn’t true.
How To Market Wine Like Taylor Swift
You, too, can be cool, subtle, relevant. Believe.
https://kathleenwillcox.substack.com/p/how-to-market-wine-like-taylor-swift
What does sustainability in spirits mean today?
Despite ‘sustainability’ being a nebulous phrase, many spirits brands are determined to demonstrate their commitment to doing better by the environment.
https://www.thespiritsbusiness.com/2026/01/what-does-sustainability-in-spirits-mean-today/
NBA Hall of Famer Isiah Thomas Unveils Luxury Kosher Champagne
Isiah Thomas, owner-operator of Cheurlin Champagne, is redefining the luxury kosher wine category with the launch of his premium kosher Champagne collection, created in collaboration with the historic Cheurlin Champagne House.
Is Wine Really Healthy? Experts Summarize the Research
The Answer Isn’t Simple and May Depend on a Variety of Factors
https://www.ucdavis.edu/magazine/wine-really-healthy-experts-summarize-research
California Awash with Unsold Wine
A small harvest this year likely won’t be enough to reduce the huge oversupply facing the California wine industry.
https://www.wine-searcher.com/m/2026/01/california-awash-with-unsold-wine
Do De-Alcoholized Wines Deliver?
As new nonalcoholic options enter the market, we blind-tasted 50 bottles to test which—if any—can stand in for the real thing
https://www.winespectator.com/articles/best-nonalcoholic-dealcoholized-wine-2026-blind-tasting-na
Would you drink beer made with bear poop?
This Oregon brewery is betting you will
Tabasco maker sues Stoli ahead of Absolut launch
McIlhenny Company has filed a trademark lawsuit against Stoli Group’s new jalapeño vodka as the Tabasco maker announces a spicy vodka collaboration with Absolut.
https://www.thespiritsbusiness.com/2026/01/tabasco-maker-sues-stoli-ahead-of-absolut-launch/
Survival of the smallest: limited-production wineries fare best
Bigger players producing more than 500,000 cases per year saw the largest slump in sales during 2025, reveals shipping company Sovos, while smaller producers were more shielded from the downturn. However, while sales of lower-priced wines plummeted, this “shouldn’t be labelled as premiumisation”, the report cautioned. Here’s why…
https://www.thedrinksbusiness.com/2026/01/survival-of-the-smallest-small-us-wineries-fare-best/
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 Tasty Award Winner!
Sign Up For Our Weekly Newsletter
Get updated On Liquor Industry News, Events, Sales And More!
Find Us Online
Like Us On Facebook
www.facebook.com/franklinliquorsMA
Follow Us On X
www.twitter.com/franklinliquors
Our Latest Specials
Liquor
Wine
Beer
Beer Keg Information Page
| We Are On Pointy |
Upcoming Events
Franklin Wine Club
Wine Explorers wanted!
Over 900 Club Members!
How To attend and join
http://www.meetup.com/Franklin-Wine-Club/
http://www.facebook.com/FranklinwineclubMA
Food And Wine Events
Our TV Show And Facebook Page
Franklin Liquors Wine Education
Certified Specialist Of Wine-CSW
Certified Specialist Of Spirits-CSS
Society Of Wine Educators
California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)
French Wine Scholar FWS-(Instructor) Wine Scholar Guild
Quini Certified Educator- QCE (First In USA)
Italian Wine Specialist-IWS*-North American Sommelier Association
Spanish Wine Scholar SWS-Wine Scholar Guild
Oregon Wine Expert OWE-Napa Valley Wine Academy
Italian Wine Maestro-The Vinitaly International Academy (First Class In USA)
Italian Wine Scholar IWS*-Wine Scholar Guild
SaveSave
New Products This Week-Franklin Liquors New Beer, Wine, Liquor
February 6, 2026New Beer, Wine And Liquor Products
02-06-26
