The Flipboard curation of “LIQUOR INDUSTRY NEWS 07-17-26” by Mark Lenzi covers some fascinating developments across the beverage world, ranging from innovative product launches to the science of tasting.
Here is a summary of the featured stories:
1. Trinchero Family Wine and Spirits Launches “Sauvy B”
The Scoop: Trinchero (the third-largest wine supplier in the U.S.) has partnered with famed winemaker Joel Gott to release a new ready-to-drink (RTD) wine spritzer called Sauvy B.
What makes it unique: It targets “better-for-you” trends and younger consumers by introducing added electrolytes sourced from pink Himalayan salt.
The details: The drink is packaged in 12-ounce cans, comes in at a sessionable 4.5% ABV (roughly 100 calories), and is made from 90% sparkling water, 9% California Sauvignon Blanc, and natural citrus flavorings (available in Lime and Grapefruit).
2. WhistlePig Whiskey Joins the Kentucky Distillers’ Association (KDA)
The Scoop: The Vermont-based, LVMH-backed rye whiskey specialist WhistlePig has officially been welcomed as the newest member of the KDA.
Context: This move aligns with WhistlePig’s growing physical footprint in Kentucky, including the opening of their “WhistlePig PiggyBank” tasting room and retail space in Louisville’s NuLu neighborhood.
3. What the Wine World Teaches Us About Taste and Smell (via BrainFacts)
The Scoop: Drawing from lectures at the annual Society for Neuroscience meeting, this piece explores the incredibly complex neurological processing that happens when we taste wine.
Key takeaways:
The Brain on Wine: Wine tasting is an active, multi-sensory workout. It involves vision (assessing color/legs), smell, taste, and the trigeminal nerve, which processes temperature and mouthfeel. All of this is integrated in the orbitofrontal cortex.
Expectation vs. Reality: Preconceived notions heavily dictate taste. Studies showed that dyeing a white wine red fooled tasters into describing red wine characteristics, and tasting wine in front of flowers led to more positive descriptions.
The “Verbal Overshadowing” Trap: As intermediate tasters focus intensely on trying to find the perfect words to describe a wine, they can actually disconnect from the simple, holistic pleasure of drinking it.
4. The Complete Ultimate List of Craft Tequila Brands (via The Tequila Report)
The Scoop: Written by Jay Baer, this industry-wide deep dive looks to expand the conversation beyond just “additive-free” tequila by establishing a strict definition for what actually constitutes a true “craft” tequila.
The Criteria: To help overwhelmed consumers standing in front of retail shelves, the report evaluates brands on specific production standards, ultimately identifying 231 brands that officially meet the rigorous definition of “craft.”
This Flipboard magazine curated by Mark Lenzi (Liquor Industry News 07-16-26) features a collection of articles tracking key shifts, challenges, and historical insights in the wine and spirits world.
Here are the summaries of the top stories highlighted in this edition:
1. “Back Sweetening” is Reshaping the Wine Market
Source: The Drinks Business (by Roger Morris)
What’s happening: There is a growing global trend toward “friendlier,” slightly sweeter table wines, especially for by-the-glass pours in the US. Winemakers are increasingly using “back sweetening”—adding unfermented grape juice or concentrate back into a dry wine before bottling—to adjust flavor profiles. Interestingly, even traditional European regions are beginning to adapt to this consumer preference for softer, less astringent styles.
2. Harsh Weather Batters Virginia Vineyards
Source: WMRA (by Christine Phelan Kueter)
What’s happening: Virginia’s vineyards are facing a highly challenging year. An early-season freeze severely damaged young grape buds, which was quickly followed by an intense summer drought. While recent rainfall has offered minor relief, growers are bracing for significantly reduced crop yields as they navigate these extreme climate swings.
3. Roman Women Managed Ancient Wine and Olive Oil Production
Source: Archaeology Magazine (by Dario Radley)
What’s happening: A new historical study is rewriting what we know about the Roman vilica (female farm manager). Previously dismissed by historians as simple housekeepers who managed basic domestic chores, new evidence reveals that these women actively managed large-scale agricultural businesses, overseeing the complex production and trade of wine and olive oil on ancient Roman estates.
4. “The Human Element” in Wine
Source: Substack (by Sandra E. Taylor)
What’s happening: This piece explores the social and human aspects of the wine supply chain. It emphasizes that while terroir, climate, and technology are heavily discussed, the manual labor, ethical treatment of farmworkers, and the cultural communities surrounding vineyards are critical to the industry’s sustainability and ultimate success.
This link you shared points to a curated Flipboard magazine titled “LIQUOR INDUSTRY NEWS 07-15-26”, put together by Mark Lenzi (under the profile The Wonderful World of Wine).
The magazine aggregates recent news, insights, and profiles from across the wine and spirits industry. Here is a summary of the featured stories visible in the collection:
1. Franzia’s Pivot in China: Navigating Tariffs
The Story: Franzia Without America: How Tariffs Reinvented an Iconic Brand in China (from Vino Joy News)
The Details: Hit hard by import taxes climbing to nearly 80%, Franzia—one of the global heavyweights in boxed wine—made a dramatic logistical pivot. To stay competitive in the Chinese market, they abandoned the use of U.S.-sourced grapes and wine, instead reformulating and sourcing wine from other regions to sidestep the hefty tariffs.
2. Traditional Winemaking and the “Piedmont Method”
The Story: What Is Traditional Italian Winemaking? Scarpa and the Piedmont Method (from Upscale Living Magazine)
The Details: Highlighting a strong start to 2026 for Italian fine wines, this piece explores how classic Italian regions are outpacing traditional French powerhouses like Bordeaux and Burgundy on the Liv-ex index. It highlights the historic Scarpa winery and digs into the “Piedmont Method”—a traditional approach to long-aging wines, particularly Barolo, which is currently seeing some of its strongest market demand ever.
3. Introducing Oltrepò Pavese’s “Classese”
The Story: Oltrepò Pavese: Top of the Classese (from World of Fine Wine)
The Details: This article introduces readers to “Classese,” a specialized trademark term used to denote Metodo Classico (traditional method) Blanc de Noirs sparkling wines from Lombardy’s Oltrepò Pavese region. Written by Sarah Marsh MW, the piece explains how this unique designation seeks to marry the words “classico” and “pavese” to carve out a distinct luxury identity for the region’s high-quality Pinot Nero sparkling wines.
4. Aromatic White Wine Showdown
The Story: Riesling Vs. Gewürztraminer: What’s The Actual Difference (from Tasting Table)
The Details: A deep dive into two of the world’s most famous aromatic white grape varieties. While both are celebrated for their intense floral aromas and historical roots in cool-climate European regions (like Alsace and Germany), the article breaks down the technical and sensory differences—contrasting Riesling’s high acidity and citrus/mineral profile with Gewürztraminer’s lower acidity, heavier mouthfeel, and distinct lychee and spice notes.
This specific link is a digital magazine titled “LIQUOR INDUSTRY NEWS 07-14-26” on Flipboard.
It is part of a long-running daily aggregation series curated by Mark Lenzi, a highly certified wine and spirits expert based in Massachusetts. Lenzi is the owner of Franklin Liquors and co-host of The Wonderful World of Wine (WWW)podcast. He updates these boards daily to track exactly what is shaping the alcoholic beverage industry.
Here is a summary of the top liquor industry and cocktail stories featured in the curated collection:
Whiskey Tips for Beginners: A piece from Mashed breaks down the pitfalls of starting out with whiskey, highlighting three specific types that can be overly intimidating or harsh for beginners, along with smoother alternatives to choose instead.
How to Order Whiskey Like a Pro: Another Mashed article offers a guide on navigating bars and distilleries, teaching readers how to confidently order and discover their next favorite whiskey expression like an expert.
Adult Watermelon Vodka Drink: Tasting Table shares a nostalgic summer cocktail recipe. Inspired by the college tradition of filling a whole watermelon with alcohol, this updated, refreshing version offers a much tastier adult twist.
The “Guillotine” Cocktail: Featured in Robb Report, this recipe walks through how to craft a unique twist on the classic Old Fashioned called the Guillotine, which surprisingly pairs the smoky profiles of Mezcal and Scotch together.
The Flipboard collection curated by The Wonderful World of Wine (WWW) features several recent updates from across the wine and spirits industries:
Wine’s Place at the Dinner Table: An article by Erik Asimov (originally from The New York Times) discusses the concept of gastronomy. He argues that truly eating well inherently involves drinking well, suggesting that modern dining culture may be losing touch with the essential role wine plays at the dinner table.
The Rosé Lifestyle: An piece from BKWine Magazine by Britt Karlsson explores how the Provence region of France masterfully branded and marketed rosé wine, transforming it from a simple beverage into a global symbol of leisure and lifestyle.
The Reality of Going Organic: Writing for The Drinks Business, Amelie Maurice-Jones interviews global wine producers about their transition to organic farming. The article highlights the practical challenges, unexpected hurdles, and key lessons producers wish they had known before committing to the green agenda.
Kentucky Bourbon Trail Expansion: A report from The Spirits Business notes updates to the famous Kentucky Bourbon Trail, which has recently added new distillery stops to its tourism route.
Here is a summary of the featured stories shared in that liquor industry news collection:
Top 10 Most Popular Whisky Distilleries: This story covers Cask Connoisseur’s annual ranking of the UK and Ireland’s favorite whisky distilleries, detailing which producers came out on top based on recent consumer popularity trends.
Does Light Drinking Lower Cancer Risk? Highlighting a study published in the Journal of General Internal Medicine, this piece explores the ongoing, highly debated relationship between light alcohol consumption and overall health risks, demonstrating how interpretations vary depending on the health organization or study you look at.
Wine Retailers Push Back on Alcohol Stigma: A press release details how wine retailers and industry groups are actively pushing back against what they describe as irresponsible, biased, or overly alarmist anti-alcohol commentary and stigmas surrounding moderate wine consumption.
12 Dark Rum Cocktails: A lifestyle piece from Food & Wine featuring a curated roundup of tropical, dark rum-based cocktail recipes designed to capture a beach vacation vibe.
Here is a summary of the key stories featured in the Liquor Industry News (07-06-26) collection curated by The Wonderful World of Wine:
Wine Digital Marketing Trends: In Episode 319 of The Wonderful World of Wine podcast, hosts Kim Simone and Mark Lenzi interview Molly Bossardt to discuss the evolving landscape of digital marketing specifically tailored for the wine industry.
Rise of Non-Alcoholic Beers: Highlighting one of the fastest-growing sectors in the beverage industry, Tasting Table ranks eight non-alcoholic, low-calorie beers, reflecting a major market shift toward alcohol-free and refreshing alternatives.
Summer Wine Cocktails: Gamin Traveler provides a guide on how to make Spanish Sangria Blanca (White Sangria), positioning it as a lighter, white-wine alternative to traditional red sangria that is perfect for hot afternoons.
Understanding Younger Consumers: An article from Food & Wine explores what wine industry professionals need to know about the newest generation of drinkers, who bring distinct preferences, values, and buying habits compared to previous generations.
Here are summaries of the top stories shared in that day’s liquor industry news roundup:
Schiava and Lagrein: The Red Spirit of Alto Adige (World of Fine Wine) A deep dive into the unique red grape varieties from the mountainous northern Italian region of Alto Adige. The piece highlights the fresh, breezy nature of Schiava, urging readers to move past old misconceptions of it being low-quality, alongside the bolder characteristics of Lagrein.
The Scotch Myth Everyone Needs to Stop Believing (Chowhound) This article challenges a 40-year-old stereotype entrenched in whisky culture: the idea that single malt Scotch is inherently superior to blended Scotch. It argues that high-quality blends offer incredible complexity and craftsmanship that deserve equal respect.
Cool Off with a Juicy 3-Ingredient Pineapple Cocktail (Chowhound) A quick, summer-friendly feature providing an easy recipe for a refreshing tropical drink. It offers a simpler alternative for people who want the flavor of fresh pineapple juice without the heaviness or prep work of a frozen piña colada.
The 10 Best Bourbon Cocktails to Mix This Weekend (Robb Report) A curated roundup of top-tier bourbon recipes, ranging from elevated takes on timeless classics to modern twists, aimed at home bartenders looking to mix up high-quality drinks for the weekend.
This link is a curated collection of Liquor Industry News on Flipboard, put together by Mark Lenzi from The Wonderful World of Wine. Since it’s curated just ahead of Independence Day weekend, several of the top stories tie into American history and patriotic celebrations.
The standout stories featured in the collection include:
Top 10 Oldest Wineries and Distilleries in the US: A feature looking at the ten oldest beverage-making facilities in the country that are still actively running today.
Champagne on Course for Earliest Harvest Ever: An update on the wine industry showing that following a heavily frost-damaged start to the season and recent intense heatwaves, the Champagne region in France is on track for an unprecedentedly early harvest.
Beer Considered the ‘Most American’ of Drinks: Highlighting newly released polling data and statistics ahead of the July 4th weekend showing that the vast majority of U.S. adults view beer as the ultimate patriotic drink.
Ten Whiskeys for the US 250th Anniversary: A spotlight on ten commemorative American whiskeys—including a special America250 Commemorative Edition from Evan Williams—released to celebrate the country’s milestone anniversary.
The magazine contains 16 stories in total, primarily pulling insights from industry trade publications like The Drinks Business and The Spirits Business.
This Flipboard magazine, curated by Mark Lenzi (The Wonderful World of Wine), features a collection of recent updates shaking up the beverage world.
Here are the top stories highlighted in that collection:
Are Low-Cal Beers the Next Big Thing? (from Beervana) This piece covers how breweries are shifting their attention toward low-alcohol beers (sitting at or below 3% ABV) as an emerging market trend, leveraging consumer interest in lower-calorie and lighter alternatives.
The No. 1 Nonalcoholic Beer in America (from Food & Wine) Detailing the results of the inaugural North American Nonalcoholic Cup (NANA)—a blind-judged competition that evaluated over 100 alcohol-free options—this story highlights Best Day Brewing’s Wild American Pilsner, which took home the coveted “Best in Show” title.
The Ultimate Champagne Flavor Map (from VinePair) An article featuring an infographic mapping out Champagne flavors. It explores how critical brand recognition and a distinct “estate identity” are for Champagne houses compared to other winemaking regions.
Toast America the Way Thomas Jefferson Intended (from Slate) A historical look at American drinking traditions, diving into how founding figures like Thomas Jefferson approached their wine and spirits.
Here is a summary of the featured stories shared in that liquor industry news collection:
Buffalo Trace’s Prohibition Revival: Buffalo Trace Distillery has revived five historic whiskey brands for its new Prohibition Collection. The unique lineup includes the distillery’s highest-proof rye whiskey in modern history, drawing inspiration from the medical exemptions that allowed legal spirits production during the Prohibition era (1920–1933).
California Grape Labeling Debate: A legislative piece touches on how California can protect local agriculture by ensuring that any wine labeled as “American” is made exclusively with American grapes. The state legislature faces a choice between global beverage corporations and local wine growers regarding iconic labeling rights.
Sazerac’s Expansion: Tom Collins Distilling, an affiliate of Buffalo Trace owner Sazerac, has purchased the former Garrard County Distilling property for $20 million, continuing the massive beverage company’s expansion in Kentucky.
New RTD Flavors: The popular ready-to-drink (RTD) canned cocktail brand, The Finnish Long Drink, is expanding its lineup by exploring a new raspberry flavor.
Mark Lenzi regularly builds these daily roundups to pull together articles focusing on:
Wine & Spirit Trends: Deep dives into rising regions, grape varieties, or changes in how younger generations (like Gen Z) are shifting the drinking culture toward lower-ABV options or earlier hours.
Industry Analysis & Market News: Frequent coverage of how economic changes, distillery expansions, or global trade issues are currently affecting major alcohol brands.
Consumer Guides: Practical advice ranging from wine bottle math and how to read craft beer labels, to identifying high-quality tequilas or finding budget-friendly spirits at major retailers.
This Flipboard magazine “LIQUOR INDUSTRY NEWS 06-29-26”, curated by Mark Lenzi from The Wonderful World of Wine (WWW), contains 17 stories covering a mix of alcohol news, cocktail recipes, history, and wine culture.
Several prominent stories are highlighted from the collection:
Liquor Industry News Overview (from thewonderfulworldofwine.education): This serves as the anchor post for the newsletter/roundup, authored by Mark C. Lenzi (who holds multiple industry credentials like CSW, CSS, and FWS). It introduces new products hitting the market and gives an overview of recent developments across the industry.
11 Discontinued Light Beers Your Grandparents Probably Remember (from mashed.com): A nostalgic look back at the history of light beer. While light beers sometimes get a bad rap for being weak, this piece dives into classic, crisp, and refreshing light brews from decades past that have since been phased out.
Kentucky Coffee Is A Bourbon Cocktail That’s Perfect For Brunch (from mashed.com): An alternative to the classic brunch standard. Instead of a Mimosa or a Bloody Mary, this story highlights a unique, bourbon-infused coffee cocktail designed to elevate brunch for whiskey lovers.
Not France, Not Italy — This Underrated Wine Region Has Some Of The World’s Oldest Producing Grape Vines (from islands.com): An exploratory piece focused on an underrated global wine destination. It skips over traditional powerhouses like France and Italy to look at an overlooked region that boasts incredibly deep historical roots and ancient, still-producing vines.
Here is a summary of the key stories featured in Mark Lenzi’s “Liquor Industry News” collection:
Mindful Drinking Podcast: An episode from The Wonderful World of Wine podcast (Episode 318) featuring hosts Kim Simone and Mark Lenzi. They interview Carrie Boyle to discuss “Sip, Sense, and Savor: Unlocking the Mindful Glass,” focusing on mindful wine consumption and tasting practices.
Rethinking Sauternes: A feature from Robb Report suggesting that many wine drinkers are enjoying Sauternes all wrong. The article encourages readers to open up their palates to new possibilities and alternative food pairings for this famous French sweet wine.
Green River Bourbon Upgrades: An article via Inc. Magazine highlighting Green River distilling company, which previously made waves by winning a “World’s Best Bourbon” title with an affordable $35 bottle. The distillery has now released a highly anticipated, upgraded full-proof version of that award-winning whiskey.
The Classic Sherry Cobbler: A piece from Tasting Table providing a spotlight and recipe for the classic Sherry Cobbler cocktail, a historic, refreshing drink making a modern comeback.
Here is a summary of the prominent stories featured in the Liquor Industry News (06-22-26) collection curated by The Wonderful World of Wine:
Why You Should Decant White Wine (Food & Wine) Experts at the 2026 Food & Wine Classic in Aspen challenge the traditional notion that only red wines should breathe. They argue that white wines are far more resilient than people think, and decanting them can significantly open up their aromas and enhance their flavor profiles.
The Best Wine for Fried Chicken Might Surprise You (Food & Wine) While often reserved exclusively for milestones and celebrations, Champagne is highlighted as an incredibly versatile food-pairing wine. Its high acidity and effervescence make it the ultimate match to cut through the richness of crispy, crunchy fried chicken.
John Wayne’s Favorite Whiskey Brand Is Still Beloved Today (Tasting Table) This piece looks at the enduring Hollywood legacy of silver-screen icon John Wayne, diving into his personal liquor preferences and highlighting the specific, classic whiskey brand he famously favored that remains a favorite among enthusiasts today.
13 High-Quality 6-Packs of Beer for Under $10 (Chowhound) A budget-focused roundup that proves you don’t have to break the bank for a great brew. The article identifies thirteen highly rated, widely available six-packs of beer that maintain great quality while staying under the ten-dollar mark.
Here is a summary of the top stories featured in the “Liquor Industry News” collection by The Wonderful World of Wine:
Moving Beyond “Organic” (via Substack / Sandra E Taylor): A comprehensive regional guide focusing on holistic sustainability certifications that are transforming the wine industry from New York to Chile. It highlights how world-class wineries are embracing standards that go far beyond standard organic labeling.
The Ultimate Guide to Pairing Burgers With Wine (via VinePair): An infographic-driven piece demonstrating that burger and wine pairings have evolved beyond a simple “high-low” novelty. As chefs elevate the humble burger patty, matching them with the right wine has become a true culinary craft.
Are Washington Wines ‘Volcanic’? Yes, No, and Maybe. (via Northwest Wine Report / Sean P. Sullivan): An exploration into the growing trend and press surrounding “volcanic wines.” The article dives into the varying definitions of what makes a wine volcanic, specifically looking at whether vines grown in Washington State meet the criteria.
Private Label Preference at Grocery Stores (via Supermarket News): A report indicating that consumers increasingly prefer shopping at grocery stores that offer superior private-label store brands, a trend heavily impacting retail and private-label beverage choices.
This Flipboard magazine, curated by The Wonderful World of Wine (WWW), pulls together a collection of industry articles focused on recent trends and news.
Here are the standout stories highlighted in this specific mix:
Wine’s Big Bet on Sports Advertising (VinePair): A deep dive into how wine brands are increasingly investing heavily in sports ads. With commercial slots dominated by betting apps and traditional beer brands, the article looks at whether swinging for the fences with sports sponsorship is actually paying off for the wine industry.
Lambrusco Reconsidered (Vero): A feature re-evaluating the classic Italian wine, specifically focusing on a unique dry, sparkling Pet Nat style made from the rare Uva Tosca grape (which tastes remarkably like a crisp sparkling cranberry juice). It makes the case for why modern Lambrusco is highly versatile and works for everyday drinking.
Embracing White Wine Season (Substack – Sandra E. Taylor): Framed as “A Red Drinker’s Guide to the White Wine World,” this piece kicks off from International Drink Chenin Blanc Day to guide fans of heavy red wines into refreshing white alternatives perfect for the summer season.
Garrison Brothers’ Double-Digit Growth (The Spirits Business): Moving slightly outside of wine, this report highlights the commercial success of Texas-based bourbon distiller Garrison Brothers, noting their impressive double-digit growth trajectory across the United States.
This Flipboard magazine is curated by Mark Lenzi under the profile The Wonderful World of Wine (WWW). It acts as a roundup of recent alcohol industry news, trends, history, and health studies.
The main stories featured in this collection cover a variety of angles:
Public Health & Policy Updates: A notable piece from Scientific American discusses a recent study highlighting that even one alcoholic drink a day can raise the risk of premature death. The article includes insights from a former U.S. health official addressing how previous political administrations approached or set aside key alcohol health data.
Cocktail History & Recipes: An article by Food & Wine dives deep into the anatomy of a classic Dry Martini. It breaks down the historical evolution of the drink—noting that while variations appeared in the 1860s, the crisp blueprint of dry gin, dry vermouth, and bitters truly solidified in the 1890s—and offers tips on mastering the recipe.
Wine Tourism: Another feature from Food & Wine highlights 5 High-Altitude Wineries Worth Visiting, exploring how extreme elevations affect grape growing and profiling unique mountain vineyards around the world for enthusiastic travelers.
Industry Overview: The collection is anchored by a broader industry digest hosted directly on The Wonderful World of Wine educational site, which updates readers on new product releases, industry shifts, and market trends.
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The Wonderful World of Wine (WWW) Episode 319 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Wine Digital Marketing With Molly Bossardt In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the […]
The Wonderful World of Wine (WWW) Episode 318 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Sip, Sense, and Savor: Unlocking the Mindful Glass with Carrie Boyle Cheers, wine lovers! In this episode of The Wonderful World of Wine (WWW), your hosts Kim and Mark sit down with the incredibly multi-talented […]
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The Wonderful World of Wine (WWW) Episode 312 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Parenting, Wine, and Playful Rhymes 🍷 Grab a glass and settle in! In this episode of The Wonderful World of Wine (WWW), Kim and Mark sit down with the witty and insightful Danielle Frank, author […]
The Wonderful World of Wine (WWW) Episode 311 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! The Liquid Jazz Experience with Inventor Michael Fors In this episode, Kim and Mark dive into the art of aeration with Michael Fors, a Massachusetts-based wine inventor and the creator of The Liquid Jazz Experience. […]
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