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This link you shared points to a curated Flipboard magazine titled “LIQUOR INDUSTRY NEWS 07-15-26”, put together by Mark Lenzi (under the profile The Wonderful World of Wine).
The magazine aggregates recent news, insights, and profiles from across the wine and spirits industry. Here is a summary of the featured stories visible in the collection:
1. Franzia’s Pivot in China: Navigating Tariffs
- The Story: Franzia Without America: How Tariffs Reinvented an Iconic Brand in China (from Vino Joy News)
- The Details: Hit hard by import taxes climbing to nearly 80%, Franzia—one of the global heavyweights in boxed wine—made a dramatic logistical pivot. To stay competitive in the Chinese market, they abandoned the use of U.S.-sourced grapes and wine, instead reformulating and sourcing wine from other regions to sidestep the hefty tariffs.
2. Traditional Winemaking and the “Piedmont Method”
- The Story: What Is Traditional Italian Winemaking? Scarpa and the Piedmont Method (from Upscale Living Magazine)
- The Details: Highlighting a strong start to 2026 for Italian fine wines, this piece explores how classic Italian regions are outpacing traditional French powerhouses like Bordeaux and Burgundy on the Liv-ex index. It highlights the historic Scarpa winery and digs into the “Piedmont Method”—a traditional approach to long-aging wines, particularly Barolo, which is currently seeing some of its strongest market demand ever.
3. Introducing Oltrepò Pavese’s “Classese”
- The Story: Oltrepò Pavese: Top of the Classese (from World of Fine Wine)
- The Details: This article introduces readers to “Classese,” a specialized trademark term used to denote Metodo Classico (traditional method) Blanc de Noirs sparkling wines from Lombardy’s Oltrepò Pavese region. Written by Sarah Marsh MW, the piece explains how this unique designation seeks to marry the words “classico” and “pavese” to carve out a distinct luxury identity for the region’s high-quality Pinot Nero sparkling wines.
4. Aromatic White Wine Showdown
- The Story: Riesling Vs. Gewürztraminer: What’s The Actual Difference (from Tasting Table)
- The Details: A deep dive into two of the world’s most famous aromatic white grape varieties. While both are celebrated for their intense floral aromas and historical roots in cool-climate European regions (like Alsace and Germany), the article breaks down the technical and sensory differences—contrasting Riesling’s high acidity and citrus/mineral profile with Gewürztraminer’s lower acidity, heavier mouthfeel, and distinct lychee and spice notes.
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