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This Flipboard magazine “LIQUOR INDUSTRY NEWS 12-30-25,” curated by Mark Lenzi (The Wonderful World of Wine), features several key stories reflecting the state of the alcohol industry at the end of 2025. Here is a summary of the featured content:
Industry Trends & Economic Outlook
- Whiskey Trends of 2025: Industry insiders report that 2025 was a challenging year for whiskey producers. Factors like tighter economics, category growth slowdown, and tariffs led to a surplus of well-aged barrels. Trends shifted toward ultra-aged bourbons and smaller bottle formats to adapt to changing consumer habits.
- The “Breakout” Wines: Despite reports of declining wine consumption, retailers and beverage professionals identified nine “breakout” wines that managed to capture consumer interest in 2025 by offering something unique or high-value.
- Resilience of Sustainable Labels: While overall wine sales slumped, brands with sustainable, organic, or biodynamic certifications resisted the downward trend, as consumers increasingly prioritize environmental and political values in their purchases.
Regional News & Sustainability
- California Wine Country’s New Strategy: A proposal is being discussed to implement a small fee on every bottle of wine sold to help fund and “save” California’s wine regions, which have seen a decrease in weekend tourism from major cities like Los Angeles and San Francisco.
- Biodynamics in Champagne: In the face of mounting climate pressures, growers in regions like Épernay and Côte des Bar are arguing that biodynamic farming—focusing on soil health—is essential for producing precise and vibrant wines in a changing climate.
Demographic Shifts
- The Gen Z Influence: Marketing experts highlight how Gen Z (born 1997–2012) is quietly reshaping the wine industry. Their relationship with alcohol is different from previous generations, forcing brands to rethink how they communicate and what types of products they offer.
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