Liquor Industry News/Links 02-25-17

Liquor Industry News/Links


Franklin Liquors


By: Mark C Lenzi


Memorial Day Liquor Now Can Be Sold


In MA There Were 3 Days A Year You Could Not Buy Liquor:



Memorial Day

Say Goodbye To Memorial!

In a last minute push to pass an economic development bill during the late hours of the last day of the session, the Legislature inserted an additional section that would allow liquor stores to open on Monday, Memorial Day, this year and in future years. Sales hours will be restricted to allow for stores to open at 12 noon. The latest allowable closing hour will be 11:00 PM, as it is for all other days of operation

So What Do You Think?

Economic Development OR Crazy?

Franklin Liquors Guest Speaker

Wine Event With The Creative Sewing Studio

Held 2-18-17



Why We Believe In Wine Education!

Strong competition in wine sales will increase

According to Wine Business Monthly, roughly 90 percent of wine sold in the U.S. comes from the 30 top producers, and more than half of the wine sold domestically comes from E. & J. Gallo, The Wine Group and Constellation Brands. The fact that most of the domestic wine sold in this country is produced by a handful of companies is not shocking. What is shocking is that there are now more than 9,000 domestic wineries competing for the remaining 10 percent of sales.

Upcoming Wine Education/Tasting

March 9th French Wine Class


Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!

Take Care

Franklin Liquors

Mike & Mark


Shop Franklin

Liquor Industry Week In Review

This Weeks Highlights:

New Products

The art of wine storytelling

An Ice Wine Primer

World’s First Integrated Wine Rating System


Franklin Liquors New Daily Newspaper

The Wonderful World of Wine (WWW)


 Our Daily Wine Newspaper 

Pet Owners Can Rejoice at Cat Wine Tastings

Giving a cat real alcohol is a terrible idea, so these products are just filtered water mixed with catnip and things like salmon oil and organic beet juice.



How Costco’s Wine Guru Picks The 250 Labels That Will Sell $4 Billion A Year In Booze

The idea is to price most everything some 20 percent below the competition.  And they turn to their own private label, Kirkland Signature, when the wine they want isn’t available on the open market.



How to Order Wine in a Restaurant: 14 Alternatives to Panicking

Do you freeze up when handed a wine list at a restaurant? This guide will steer you towards the easy way to make the perfect selection, glass or bottle.



Kevin O’Leary sells wine on U.S. home shopping channel amid leadership campaign

O’Leary writes on his website that he created O’Leary Fine Wines “to help give Americans access to amazing wine at an amazing price.”  A three-bottle set of O’Leary’s wine was sold by QVC for $43 U.S. with free shipping and handling.



How to enjoy the smooth taste of aged liquor at a fraction of the cost

Until the bourbon bubble bursts, bottle-aged liquors and cocktails may be the solution

Beyond Barrel’s bottle-aging stave is a round, wooden post the size of a standard cigar. The staves are made out of the same barrel wood used to age high-end bottles of wine, and they’re hand-milled by Harrigan in his family’s woodshop.



Your Home Bar Definitely Needs One of These Quirky DIY Liquor Dispensers

Get ready for a steady stream of the good stuff.



Makeover time for Busch beer as it unveils new look

The new beer labels debuting on store shelves in April emphasize a mountain stream as a backdrop behind the logos for Busch, Busch Light, Busch Ice and Busch NA.



The countries that quaff the most wine per capita

The proud title of most fervent vino guzzler goes to Andorra. According to the Wine Institute, the country consumed 3,936,000 litres of wine


Can Ancient Techniques Make Modern Wine Better?

A new generation of wineries are going to painstaking lengths to acquire hundreds of historic clay karases



Zima coming back to U.S. market

Blast from the past to return!


Atlanta brewery loses Super Bowl bet, makes ‘deflating,’ ‘soul-crushing’ Pats beer

Sweetwater Brewery had to make a handful of Boston beers for the Falcons loss


Introducing the Wine Whisperer—and the only three wine glasses you’ll ever need

These are the only three wine glasses you’ll ever need.

View More:


Why tempranillo is star grape of Spain, no matter what you call it

Despite its widespread presence on the Iberian peninsula — or perhaps because of it — tempranillo also goes by many other names in its home country.



Trump wine sales double in Virginia

Virginia ABC sold 7,837 bottles of Trump wine in 2016, compared to 3,318 bottles of Trump wine in 2015.



Does size really matter?

The bigger the bottle, for instance, the longer the wine will age well. There’s less space (not oxygen, because that was removed and refilled with Nitrogen) at the top of the bottle. With less space at the top, it gives the wine a longer time to age.

Know Your Sizes


Swapping Quantity for Quality at Bolla

The Italian favorite is shifting focus from the bottom line to the bottled wine.



How To Tell If A Wine Is Age-Worthy

How do you tell if a wine will improve with age? Oddly enough–and thank goodness, just spending more money on a bottle won’t guarantee that it will age well. Instead, there are a few key characteristics to look for in cellar-worthy wines.




Italy’s Chianti Classico region is expected to receive Chinese trademark rights for its Black Rooster emblem this year, as it gears up for anticipated sales growth in China’s Year of the Rooster



Fireball Maker Sues Over ‘Mad Hen’ Whiskey

Fireball whiskey, accused a Florida spirits company Wednesday of gearing up to launch a product that closely mimics the trade dress of the popular cinnamon liquor.



U.S. wine exports set record; top 10 list released

Ninety percent of the American vino being shipped out of country is from California.

Top 10 export markets for U.S. wines:

  1. European Union’s 28-member countries, $685 million.
  2. Canada, $431 million.
  3. Hong Kong, $99 million.
  4. Japan, $87 million.
  5. China, $82 million.
  6. Mexico, $24 million.
  7. South Korea, $23 million.
  8. Switzerland, $19 million.
  9. Singapore, $14 million.
  10. Philippines, $13 million.

Girl Scout Cookies….And Wine

Wine is an amazing creation, from seafood to burgers people have been pairing wine with food for years. Now it’s Girl Scout cookies’ turn.


Five Surprising Health Benefits of Beer

The beer guzzling masses haven’t had much to smile about over the years, but that doesn’t mean it can’t be a healthy choice.


Health Benefits of Wine: What It Can (and Can’t) Do for You

What you need to know before you open that bottle


How to Elevate Your Wine-Drinking Experience

Read on for our best tips and tricks and get ready to enjoy your next glass of wine in style.



World’s First Integrated Wine Rating System

The MC Ratings system defines and integrates the six critical elements of a wine’s overall quality – Taste, Terroir, Viticulture, Vinification, Vintage and Value, also known as 2T4V™. With MC Ratings, a wine can now be assessed holistically like never before.



Traditional Bordeaux Wine Labels Are Getting A Makeover

A 2007 study from the University of California, Berkeley, identified that the image on a wine label has a stronger impact on market success and brand personality than the color or layout of the label. Images of grape motifs or chateaux and vineyards scored well, while those of ‘unusual animals’ ranked lowest.

The 2016 Survey of American Wine Consumer Preferences showed similar results—with 64% of Americans favoring traditional labels over ‘modern’ or ‘fun/whimsical’ labels.



What is Malolactic Fermentation? The Buttery Taste in Wine

Ever wondered why some wines have a creamy or buttery taste? The process of Malolactic Fermentation is a winemaking process that gives both red and white wines a richer and creamier texture. Oddly enough, Malolactic Fermentation isn’t technically a fermentation at all.



An Ice Wine Primer

Wine’s Frozen Delight






How do you solve a problem like Prosecco?

America’s taste for Prosecco, while it has grown astronomically, has entered into a new phase. It has become a colossus, but it also has nowhere left to go. It’s kind of like King Kong on top of the Empire State Building.



France is becoming a leading source of innovation in the no-alcohol wine category.

Innovation in the vin sans alcohol category. Le Petit Béret, for example, has now released a range of beverages without a single trace of alcohol



What’s the Big Deal about High-Altitude Wines?

Many wineries make a point of boasting about the altitude of their vineyards.



The art of wine storytelling

Stories sell – which is why storytelling is marketing’s hottest new trend. Anyone who’s been to a wine conference lately will certainly have heard the cry go up for the wine trade to ‘tell its stories’. But what is ‘storytelling’, and how can the wine trade do it effectively? New research has uncovered some surprising answers.



Liquor Nutrition Site

Brown-Forman has unveiled a new website providing nutritional information for its portfolio of brands. While Brown-Forman has previously provided nutritional info to consumers on request, the new site will offer easier access to nutritional facts such as calories, fat, sodium and carbohydrates, as well as alcohol content per standard drink. The company’s consumer branded websites and social media pages will be adding a link to the nutrition website over the next several months. Early last year, Diageo also moved to increase consumer access to nutritional info on its brands, debuting a revamped DRINKIQ site devoted to the subject.


Actor Aaron Paul has been confirmed to play the founder of Jack Daniel’s, Jack Daniel, in a new TV drama based on a 2004 biography of the distiller’s life, Blood and Whisky: The Life and Times of Jack Daniel.




Rosé may have a reputation of being a fun drink with little sophistication but a new wave of winemakers are bucking the trend by using various methods to add complexity to the wine. We consider the five styles on the market today.


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Upcoming Events


Our 2017 Education Schedule

American Wine Specialist Program


Franklin Liquors ( )along with Vinitas Wineworks ( )and Wine Empire ( ) are proud to host the North American Sommelier Association for an American Wine Specialist (AWS) Class.


The AMERICAN WINE SPECIALIST® covers each of the 50 American states. Classic wine regions of Napa Valley and Sonoma will be covered, in addition to all other California American Viticultural Areas.   Oregon’s Willamette Valley and Washington’s Columbia Valley – both home tosignificant investment by Old World wine families – will be explored at length.  We will study the rapidly upcoming regions of New York’s Finger Lakes,  Texas Hill Country, and Virginia’s Piedmont.  We will also taste a number of native and hybrid varieties from all over the country…this will be an enlightening experience with depth of information and diversity of American wines.

The course consists of 24 hours (4 full days) of class time and tasting, with a final written exam (5th day) required to achieve the official AMERICAN WINE SPECIALIST® certification and pin, issued by the North American Sommelier Association and recognized internationally by the Worldwide Sommelier Association (

WHEN: 2017 MAR 25th, 26th, APR 1st & 2nd  – 9:00AM to 4:00pm (with break)

Exam: 2017 MAY 7th (9:00am – 1 hour)

WHERE: Franklin Liquors – 363 East Central Street, Franklin, MA 02038

Cost $650

Details And Sign Up Here:

Franklin Wine Club 


Wine Explorers wanted!

Join Our 470 Club Members!

How To attend and join

Thursday March 2nd

Exploring California Wineries Bell And Schug


It will be a treat to feature wines from two legendary wine figures in Napa Valley history, Anthony Bell (Bell Wine Cellars) and Walter Schug (Schug Vineyard & Winery).  Walter Schug grew up in Germany and his experience was sought out by Joseph Phelps in 1973.  Walter made California’s first proprietary Bordeaux-Style blend, their well known Insignia label.  However, Walter’s passion was Pinot Noir and when Phelps cut their Pinot Noir program, Walter purchased land in Napa’s Carneros District and Schug Vineyard and Winery was born in 1980.

Anthony Bell, came to America by the way of South Africa.  He immediately made his mark on the California wine scene by taking over from legendary wine maker Andre Tchelistcheff.  Anthony would now be in charge of making the Beaulieu Vineyard (BV) “Georges de Latour” Private Reserve Wines.   Anthony would eventually grow his responsibilities to become BV’s General Manager.   However, as Napa became more corporate, Anthony wanted to return to his true passion, wine making.  In 1991 Bell Wine Cellars was founded and has produced Award Winning wines on his terms.

Sign Up:

Wines From Bordeaux France


Thursday March 16th


Guest: Vincent Mareel

Wines of Bordeaux have long been a French icon.

In the wine world there is no better stories than this regions history, wines and agriculture.

Did you know there is more Merlot and Cabernet grown here than anywhere else in the world?

Vincent will be speaking about the different aspects of Bordeaux regions tasting wines from the various areas.

About Vincent

Vincent Mareel, French born, living in Lille and south of France. He began his US career in Washington, DC with twelve years in the food and wine scene in DC catering to residence and patrons on Capitol Hill. He continued in DC representing both French and prestigious American wines in the DC Metropolitan area, working with elite country clubs and restaurants. Today he has worked for Luneau USA representing the Group Castel as leader in French wines, for 15 years, as well as wineries all over Europe (Italy, Spain, Portugal).

Wednesday March 29th

Tony Apostolakos of

Italian Wines Of Masi Agricola

Sign Ups Soon

Thursday April 13th

Wines From Abruzzo In Central Italy Mascerelli

Guest: Dave Abbot

Sign Ups Soon

Franklin Adult Education 2017 Classes


An Introduction to Irish Whiskey – a tasting/education

Wednesday, March 8


Franklins own Walsh Family, an Irish Whiskey Importer

This evening is designed to promote the sensible enjoyment of Irish whiskey, Ireland’s indigenous spirit. We believe there is something extra-special about Irish whiskey in its many varieties.

So whether you’re a discerning aficionado or whiskey, or simply partial to the occasional sup, plan to join local Irish whiskey importer of Flaming Leprechaun for this interesting, informative and fun evening in a friendly, casual environment at Franklin Liquors. This is and Irish Whiskey Tasting experience you are sure to enjoy, savor and remember.

Sign Up

Wine Buying Tips Using Label Information

Thursday, May 18th


Do you know 5 corporations own 80-90% of wines for sale?  Many people buy wines based on label only. Do you?  This wine tasting/education will explain what is on a wine label and how it can help you find the best for your dollar.  After this event buying wine will never be the same!

Sign Up

Exploring Italian Wines

Tuesday, May 23rd


Italian wines can be some of the most confusing to understand.  This tasting/education will cover history, geography, laws, regions and grapes.  Come explore Italy!

Sign up

Medway Community Education Winter Programs


  Easter Garden Bulb Basket and Spring Wines

April 6


Get ready for Easter by join Franklin Liquors and Hillside Nursery for an evening of flowers and wine! Design a garden basket of Easter Bulbs for yourself or as a gift, and welcome Spring by tasting through an assortment of seasonal wines

Sign ups soon

      The Language of Wine Labels

May 10


Ever found yourself staring at a wine label and been confused about what it’s telling you? You’re not alone! Join Mark and Kim as they decode the language on that bottle of wine. You’ll learn how to tell if a wine is dry or sweet, what might be in a blend, and so much more!

Sign ups soon



Tri-County Adult Education  


French Wine Scholar Programs


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.

Tuition: $999

New Dates Soon!

March 9th French wines


Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!


Wine And Chocolate Events

red wine flavours

Franklin Liquors And The Sugar Shoppe Partners For

Your Chocolate And Wine Events

Contact Us!

Sugar Shoppe

Food And Wine Events


Our Partner

The Moonlight Chef


Watch For Our Upcoming TV Show!

Food Uncorked (larger)

Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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