Liquor Industry News/Links 05-07-18

Franklin Liquors

Liquor Industry News/Links

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi





Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:


New Products


Do you know how much sugar is in your wine?

New Amazon series to make Scotch ‘less stuffy’

Dogfish rolling out Mixed Media beer-wine combo




Italian Wine Aims to Up Its Game in the United States

At Vinitaly, the country’s trade agency announces plans for a $25 million marketing push


Beer is so much more than the mug emoji.



Guests can elect to stay overnight in giant wooden barrels akin to those used to age tequila.



Jack Daniel’s sues ‘inferior’ Lonehand Whiskey maker

Brown-Forman has taken legal action against the producers of Lonehand Whiskey, accusing the company of causing “irreparable harm” to the Jack Daniel’s trademark.


Did you know how exciting wine in China is right now?


Everyone from The Rock to the Backstreet Boys is jumping on the Tequila bandwagon.

What QR Code – It’s All About Snapping Photos

Why did this QR revolution not happen?

It’s Time to Let Go of the Idea that Wine Makes Itself

The ideology that a winemaker is nothing but a custodian was useful in drawing a contrast with mass-produced, industrial wines or wines made according to a recipe intended to get big scores.

How Do Volcanic Soils Influence Wine?

Exploring how volcanoes and wine can be an explosively good


These wines have been trending for several years, but their common use of such additives as sugar, water, and copious quantities of crystalline acid, is rarely discussed

Corona and Lime Gummies Are Here Just in Time for Cinco de Mayo

Cerveza is a Corona Light-flavored gummy in the shape of a beer bottle

For Maximum Health Benefits, Have Your Wine with a Meal

Why is wine better for you when consumed with food? Here’s what we know

Shot of a group of friends making a toast over dinner

Dogfish rolling out Mixed Media beer-wine combo

Brewed with a Belgian yeast strain, Mixed Media is a vino-esque ale with a spicy white wine body, and notes of sweet melon and white grape.


Sparkling wines are generally associated with the Old World wine regions, like France, Spain, and Italy, which is fair because they’ve been around for absolutely ever. The cool thing about the modern wine industry is that there are countries all over the world that are gearing up their own production and putting their name in the hat for the New World best wines.

5 Strategies for Selling Dessert Wines

Wine directors and retailers weigh in on increasing revenue and enhancing guest experiences with after-dinner sips

Embracing Old Oak Barrels

Some winemakers are using 100-year-old barrels, disproving the premise that they must be discarded after five years

World wine output falls to 60-year low

Global wine output fell to its lowest level in 60 years in 2017 due to poor weather conditions in the European Union that slashed production in the bloc, international wine organization OIV said.

Wine’s share of world alcohol consumption by volume has been dropping since the 1960s

Pairing Cannabis With Food like Wine With Food is a Ploy

Everyone’s body chemistry and everyone’s tolerance for alcohol is different. For myself, I can probably enjoy upwards of 30 or 40 sips of wine with a meal before questioning my reason for being at the table and before the ability to appreciate the pairing of wine and food goes by the wayside.

Now, ask yourself this same question, but replace “wines” with cannabis strains, “wine” with cannabis and replace “sips” with “hits off a vape pen”. In other words, How many different strains of cannabis can you enjoy with a meal and how many hits of cannabis can you combine with a meal before you are uselessly stoned?

This Company Helps Consumers Discover Which Winery Is Right For Them

A day touring wineries sounds like a good time, but what constitutes a good time varies from person to person. Is there a better way?

The other ‘4Ps’ of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco and Pinot Grigio, as seen at this year’s Vinitaly


While Champagne (or sparkling wine if you’re on a budget) cocktails are terrific aperitifs year round, they’re unequivocally appropriate for spring.

New Stoli Flavor

Stoli Group USA has extended its namesake vodka brand with a new Cucumber offshoot. The expression marks the first flavor to join the core Stoli range in more than five years. Infused with notes of savory cucumber, the 37.5%-abv entry is designed to be served on the rocks or in cocktails, and will be available nationwide starting this month, retail priced at $20 a 750-ml. A package featuring Stoli Cucumber with Tajín chile seasoning affixed to the bottle will also be available at select retail outlets, providing consumers a built-in garnish. The Stoli brand was up 0.8% to 1.73 million 9-liter cases in the U.S. last year, according to Impact Databank.


Rosé: Wave hits Wall?

Pardon the pun, but the outlook for rosé is still rosy, right? The category’s double-digit growth just begins to hint at the pink success story. Over the past four years, rosé has almost quadrupled in volume and jumped in varietal wine rank from #17 to #9, according to Nielsen. Rosé’s largest segment is $11-$15, so premiumization is already at play. Plus, consumption is still accelerating. Americans drank 67% more rosé in 2017 than they did in 2016, and that year was up by 44% over 2015.

Why your Wine Brand Needs a Digital Marketing Strategy

In 2014, Constellation Brands, a leading premium wine company, invested 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile, given that wine drinkers tend to be heavy users of these devices. A 200 percent increase has been observed in digital engagement, and while in the past, the company leveraged third-party apps such as Hello Vino and Shopkick, the focus today is digital engagement.

Minorities vs majorities

What this means is that consumer behavior and shopping habits are far from ‘normal’ in a statistical sense. A few examples:

Bird Repellent Alternatives to Gas Cannons and Netting

Over recent years, the emergence of falcon replica kites has issued a challenge to more established opinions on how to scare birds away from vineyards. One fact that has not changed is that bird damage to grapes incurs a significant cost that justifies reducing to the economic minimum. With grapes at $4000 a ton and losses in the range of 10-80%, the cost of bird damage is very significant indeed.

Sazerac launches educational agave website

The new website – – includes information on the history of agave, its terroir and how it is used to make spirits such as Tequila and mezcal.


Black Box Whiskey, Black Box Vodka, and Black Box Tequila are currently available in Colorado, Louisiana, Missouri, New Jersey, Nevada, and Pennsylvania.


Why do wine glasses come in so many styles? How do you know which kind to use? Does it really make a difference?

Not everyone’s a fan of wine scores, but there’s a way to use them

For some folks, those at-a-glance scores are a welcome bit of information, a tool that helps people get in and out of a wine shop quickly as they hustle to a dinner party.


The term sulfite technically refers to sulfur dioxide (SO2) and is a preservative found in plenty of food.

The PUNCH Insider’s Guide to Alt-California

The essential producers, wines and methods that define the “alt” branch of New California

The Bugs that Give Wine Its Flavor

Can sequencing a vineyard’s microbiome make it possible to reverse engineer a fine wine?

The New Sparkling Wines of the Northeast

La Crescent, Cayuga, Brianna and Marquette might be lesser-known varieties, but many producers in the Northeast are embracing these hardy grapes to make exceptional sparklers.


We took to the professionals and asked nine sommeliers across the nation which wines they viewed as the most overrated bottles. Here are their answers.

Prosecco Still On A Strong Rise, But Growth Appears To Be Decelerating

Global growth of Prosecco slowed somewhat in 2017, as export shipments increased just 4.6% in volume terms to 28.8 million 9-liter cases, compared to 19% growth the year prior. Shipment volume to the United States also decelerated last year, rising 5% to 5.5 million cases. That marked the first time in five years that Prosecco failed to grow by double-digits in the American market. In IRI channels, Prosecco was up 30% in the U.S. in 2016, but slowed to 17% in 2017, and in the 24 weeks through March 24, volume growth decelerated to 11%.

The leading Prosecco brands in the U.S.

The points system for wine is a crutch
Here’s the problem: there’s lots of good wine out there that’s not going to score above 90 points, and it can be unjustly ignored. As wine lovers also know, the vast majority of wines on this planet are bought and consumed within four to eight hours of purchase — in other words, everyday drinking wines, not the high-end stuff like the Bordeaux first growths that are meant, and often need, to be laid down for number of years before they reach maturity.

Wine store ‘shelf talkers’ have a message to convey

These so-called “shelf talkers” are typically placed there by wholesale wine reps who want you to buy their wine and that’s perfectly acceptable. But how much trust are you as a consumer willing to have in a sign that reads “Plummy, nutty, fruity, velvety smooth, plush, aromatically appealing and full of flavor”?

Do We Really Want Stories Instead of Quality?

We are often told by people in the wine industry, especially PR professionals, that new generations of wine drinkers no longer care about scores or critical commentary. They want a good story

No vineyard? No winery? No problem for Sean Minor

If not for the vineyard photo covering one wall, visitors to Sean Minor’s Sacramento office would have no clue they just had walked into the world headquarters of one of the California wine trade’s more offbeat success stories.

5 ways to save money on wine when prices are up

With wine production on the decrease, the average price for a bottle of wine is going up.

But there are at least five ways you can save money on wine if you’re willing to change your wine-buying habits.

The best wine racks you can buy

Wine racks are a great way to save on counter space, show off your collection, and ensure that your bottles are stored properly

How many calories are there in a bottle of wine

Does red, white or rose have the most?

New Amazon series to make Scotch ‘less stuffy’

Drinks experts Colin Hampden-White, Helena Nicklin and Adrian Smith are set to host a new educational series on Scotch whisky, which will air on Amazon Prime later this year.


Effective from 1 April 2018, it means that 10 years is now the minimum age of the youngest eau-de-vie in an armagnac blend marked XO.

Constellation Brands Enters Fast-Growing Hard Seltzer Segment

Constellation Brands’ beer division is launching Svedka Spiked premium seltzer in 10 northeastern states early next month. Packaged in 6-packs of 12-ounce slim cans retailing at $10, the malt-based hard seltzers will be available in Strawberry Elderflower and Tangerine Hibiscus flavors, with a third expression, Cucumber Basil, offered in a 12-pack variety pack. Svedka Spiked seltzers are targeted to female consumers, contain 100 calories a serving, and have an ABV of 4.5%. Launch markets include New York, Pennsylvania, New Jersey, Connecticut, Massachusetts, New Hampshire, Vermont, Maine, Rhode Island, and Delaware.

“The hard seltzer category grew five-fold last year and shows no signs of slowing down,” Matt Escalante, senior director of brand marketing, tells Shanken News Daily. Sales of Svedka, the fourth-largest vodka overall in the U.S., rose by 1.9% to 4.4 million cases last year, according to Impact Databank.

U.S. wine & spirits sales growth decline, beer posts slight gain: Nielsen

When It Comes To Wine, Don’t Sell American

There is one wine term I absolutely loathe on a wine label in the United States, it’s the moniker American.


Forget taste and smell. Sound is the new way to sell wine to millennials

Wine podcasters as the new wine bloggers.

What’s the Big Deal About Barbaresco?

This sadly ignored wine is slowly moving out from under Barolo’s imposing shadow.

The real reason Trader Joe’s sells $2 wine

Exactly how the store can maintain such low prices doesn’t have a simple, painless answer. In fact, the whole ordeal was quite painful for Charles Shaw, the founder of the wine label

Do you know how much sugar is in your wine?

It’s not always obvious which wines contain the most

Stephanie Danler on Why Television Needs ‘Sweetbitter’ Right Now

On May 6, Starz will premiere a six-episode run of Sweetbitter, which Danler helped adapt for the screen. The show effortlessly captures the frenetic, and what Danler calls “sensual,” energy of a restaurant kitchen, but what makes it especially urgent right now is that it puts complex women at the center of the restaurant world.

Is your glass of wine poisoning wildlife?

An increase in the number of barn owls coming in with symptoms of poisoning.



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