Liquor Industry News/Links 08-21-17


Franklin Liquors

Liquor Industry News/Links

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi





Wine buying report

Did You Know?

62% of Millennial wine buyers have no brand in mind when they walk into a store?


 90% of all the wines sold in MOST stores are owned by a handful of corporate brands?

We feel the best way to shop for wine is to be open to exploration.

There is a big difference in supporting a “brand” to supporting a winery.

Things to think about when you are looking to buy:

Is It For guests?

A Gift idea?

Pairing With Food?

Your Budget

Your Wine Profile Match

At Franklin Liquors we would love to help you with your selections. Let us match your profile as we always taste and explore. 

Generic shelf talkers and stores that support national brands can’t do that.



Take Care

Franklin Liquors

Mike & Mark



Shop Franklin


Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

How your brain makes higher priced wine taste better – study

Can You Pack a Bottle of Liquor in Your Luggage?

Wine and Music “Pairing” Preferences Driven by Emotion



Franklin Liquors New Daily Newspaper

The Wonderful World of Wine (WWW)


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‘Snake Venom’ Beer Might Be the Strongest in the World

With an ABV of 67.5 percent. For reference, most liquor, like vodka and whiskey, have an ABV of about 40 percent.

Coors Light Wants to Gamify the Way You Buy Beer

Coors seems to think it has discovered another way to get consumers guzzling more of its products: a loyalty program. The company launched Coors Light XP


Americans are NOT Abandoning Wine!

Since alcohol is a regulated product, we actually have reliable numbers on per capita wine consumption:



What’s the difference between Cava and Prosecco in the first place?


How to kill fruit flies, according to a scientist

Fruit flies are annoying. So, fine, here’s how we get rid of them in my lab: We build a trap. It’s not perfect, but it’s OK.

Wine and Music “Pairing” Preferences Driven by Emotion

Studies have found specific musical pieces seem to pair well with certain wines, and that in general, wine seems to be more enjoyable when there is music playing in the background compared to drinking in silence.


Where Does Wine Really Come From?

Europe was relatively late to the game when it comes to winemaking, and the original inventors of our favorite fermented beverage are staging a comeback.



Who knew you needed a lock for your wine bottle?

But don’t forget the combination, or you’re in trouble when you need a drink


How To Ship Wine: Use Full-Service Shipments For Added Safety

The collectors who have the most success when shipping their wine usually understand the common risks associated with shipments from the beginning, and work to prevent them every step of the way.


A snapshot of Brazil’s wine market


A 3-point plan for choosing wine you really want to drink

What do we look for in a wine?


Cameron’s Winery earns best Massachusetts’s wine

Nine wines from Cameron’s Winery won 12 awards in the 2017 Big E Wine Competition

How Do I Buy Wine?

Mom & Pop Wine shop—Big Box Wine store—Wine and Spirits chain—Online—Or all of the above?

Cîroc unveils French Vanilla-flavored vodka

Ultra-premium vodka Cîroc is expanding its portfolio with the global release of Cîroc French Vanilla, designed to be mixed in Porn Star Martinis.


Is The Game of Thrones Wine Actually Good?

Sommelier tested. Not necessarily sommelier approved.



The Rioja consejo has approved proposals that will allow winemakers to include the names of smaller geographical regions and specific villages on their wine labels for the first time, building upon the approval of a single vineyard classification earlier this year.



In the 52 weeks to June 2017, wine sales in the on-trade across the US rose 1.5%, with spirits up 1.6%, the market research analysts found, as beer sales slid by over 2%.

Can You Pack a Bottle of Liquor in Your Luggage?

It’s more complicated than it sounds.

Wine Words We Can’t Live Without

Accept no substitutes. These 3 wine words are essential

9 “Serious” Sweet Wines You Must Try

Exploring the world of fine wine is tricky if you have a sweet tooth, as the most familiar and “serious” wines aren’t necessarily sweet. Historically speaking, though, sweet wines were once the most coveted style of wine in all the world. No really, it’s true!

How your brain makes higher priced wine taste better – study

New research has shed light on how the brain is wired to rate a higher priced wine as better than one with a cheaper price tag, even if the samples come from the same bottle.

New Blue Moon Beers

Blue Moon, part of the MillerCoors portfolio, has announced the launch of a new seasonal brew, Apricot Wheat (5.6% abv). Brewed with cardamom and Washington apricots, the new entry will debut nationwide in September. It will join Blue Moon’s original fall seasonal, the 5.7%-abv Harvest Pumpkin Wheat, which will also re-launch in September. In addition, the brewery’s 5.4%-abv summer seasonal, Mango Wheat, will be joining the year-round lineup starting in September. All three beers will be available across the country in both on- and off-premise accounts, retailing at $8.99 a six-pack of bottles.

Wine could help solve writer’s block, says study

A glass of wine or a pint of beer can help your creative juices flowing, suggests research from Austria.


Champagne Campus

All about Champagne webpage and app

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Upcoming Events



Our 2017 Education Schedule


Franklin Wine Club 

Wine Explorers wanted!

Over 500 Club Members!

How To attend and join


More Starting In September!


Franklin Adult Education 2017 Classes


Popping The Cork On Sparking Wines

Tuesday Nov 21st 7PM

Sparkling wines are used in celebrating many life’s best moments. At this education/tasting event we will explore all things bubbly.  What are the methods in making these wines? What is true Champagne? What makes Prosecco different from Cava? To answer these questions we will explore sparkling from all parts of the world.


Medway Community Education Winter Programs


Thursday, September 21     Noble Grape Varieties

A great introduction to the basics of wine grapes and the six varieties that produce most of the wines that consumers are familiar with. We’ll discuss what makes these grapes so special, where you’ll see them grown, and which famous wines you’ll find them in. And of course we’ll taste all six!


Tuesday, October 17                        Decoding American Wine Labels

Many people buy wines based on label only. Do you? In this valuable class we’ll explain all the truths and lies on an American wine label. Knowing this information will help you get more value for your money, understand how to figure out if a wine is a generic commercial wine or a hand-made artisanal bottling, and clues to what it’s going to taste like. After this event buying wine will never be the same!


Thursday, December 7                     Decoding European Wine Labels

OK, so you understand an American wine label, but European labelling follows an entirely different set of rules, and can be confusing and intimidating. We’ll walk you through the method behind French, Italian, Spanish, and German labels, and help you understand what they’re telling you. You’ll leave with the confidence to buy that bottle of Bordeaux or Spatlese!

Sign Ups Soon


Tri-County Adult Education  


French Wine Scholar Programs


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.


Italian Wine Tasting/Education

Thursday Sept 14th 7PM

Let’s take a tasting tour around Italy. We will discuss regions, laws, and explore unique wines from all over Italy. Don’t let wines from Italy confuse you; learn what grapes grow best where and more!



Tuesday Oct 10th 7PM

This wine tasting and educational class will help you develop your wine profile.

We will explore the 5 steps in how to taste wine.  The results of this will make you a better wine taster and buyer and develop your unique wine profile.  With this profile you can walk into any store or restaurant and explain what you like.

What do you smell? Do you like oaked or unoaked wines? Why do we swirl and spit?

We will talk about wine technology that can assist in building your palate.


Exploring French Wine Regions

Thursday Nov 9th 7PM

Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and so much more!


Popping The Cork On Sparking Wines

Tuesday Nov 21st 7PM

Sparkling wines are used in celebrating many life’s best moments. At this education/tasting event we will explore all things bubbly.  What are the methods in making these wines? What is true Champagne? What makes Prosecco different from Cava? To answer these questions we will explore sparkling from all parts of the world.

Sign Ups Soon!








Franklin Library Book Club

Do you like wine? Do you like books? Join us for a special Wine Tasting & Book Club Meeting at Franklin Liquors. Kim Shipala, Assistant Library Director at the Franklin Public Library, will lead a discussion of the novel, while Kim Simone of Vinitas Wineworks and Mark of Franklin Liquors will do a tasting of the wines mentioned in the book.

The book discussion is free, but the wine tastings are $10 each. Space is limited to 40 participants. To register, either visit the library’s website or call Kim Shipala at 508-520-4943.

More Soon!


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Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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Our Wine Education/Events Partner

Kim Simone

Vinitas Winework

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