Liquor Industry News/Links 02-04-17

Liquor Industry News/Links


Franklin Liquors


By: Mark C Lenzi


February Education/Tasting Events



Our Valentines Gift Guide



Time To Vote!

2017 Readers Choice Awards Ballots


Week of January 16, 2017 through

week of February 6, 2017

Please Vote Us For Best Liquor Store





Take Care

Franklin Liquors

Mike & Mark


Shop Franklin

Liquor Industry Week In Review

This Weeks Highlights:

New Products

Which Beer Should You Drink During the Big Game?

Super Bowl beer matchup: Georgia vs. Massachusetts

This bag of chips can sense if you’ve been drinking and call you an Uber


Franklin Liquors New Daily Newspaper

The Wonderful World of Wine (WWW)


 Our Daily Wine Newspaper 

Here’s the Scientific Reason Drinking Alcohol Makes You So Hungry

Ever wondered why a couple of rounds of beer in a bar leaves you longing for hot wings, mozzarella sticks, and loaded potato skins?



Aged 12 Seconds?

The whiskey rules are pretty strict when it comes to straight whiskey. It has to be aged two years or more, in oak. But for many other types of whiskey, the rules have gotten pretty lax, and it seems like it only has to be aged but a moment.



Smelling Terroir: A New Study Suggests People Can Smell the Difference Between Wines Solely Based on Terroir (but can we, really?)

A new paper in the journal Food Quality and Preference aimed to address the issue of terroir, specifically as it relates to identifying where a wine comes from solely by the smell.



Calif vineyard acreage & wine production beginning to plateau




13 phenomenal reasons to drink more wine

Sure, overconsumption can be hazardous, and you may have made some terrible life choices thanks to wine. But drink wine in moderation, and it will improve your life — and your health



Burger and Wine Pairings Done Right

Hamburgers are the headlining feature in American comfort food and wine has been collecting fans for thousands of years all over the globe – but can the two really stand side by side on a menu?



U.S. wine tops $10-a-bottle average for first time, expert says

For the first time, the average price for the equivalent of a standard-sized 750-milliliter bottle of wine sold by U.S. retailers passed $10 a bottle, said Danny Brager, senior vice president of Nielsen’s Beverage Alcohol Practice, at the 23rd annual Unified Wine & Grape Symposium in Sacramento.


This bag of chips can sense if you’ve been drinking and call you an Uber

Tostitos’ new bag wants to chaperone your Super Bowl party.

In honor of the big game, the chip maker is launching a special-edition version of its packaging with a built-in sensor that can detect trace levels of alcohol in your breath



10 Adulting Wine Apps to Help You Survive 2017

Check out 10 wine apps that’ll help us expand our knowledge of all things vino.



A Sip Of History: The Hidden Wine Cellars Under The Brooklyn Bridge

The wine cellars had originally been constructed as a sort of compromise

In 1915, the year this photo was taken, liquor vendors were still allowed to use the cool, dark chambers under the bridge.

In 1915, the year this photo was taken, liquor vendors were still allowed to use the cool, dark chambers under the bridge.



Johnny Depp’s profligate lifestyle, which includes spending $30,000 a month on wine, has left the Hollywood actor in serious financial difficulty, according to his former business managers.




The Languedoc region of Pic Saint Loup is waiting for the final ministerial seal of approval that will see its elevation to a standalone AOC confirmed.



Super Bowl beer matchup: Georgia vs. Massachusetts

A look at the craft beer scenes in the two states represented in the Super Bowl: Georgia and Massachusetts.



New Craft Beer-Focused Website October Launches

A new site dedicated to beer and the culture surrounding it, developed by Pitchfork’s creative studio



Don’t wine about it: A guide to pairing wines and food

Sip, sip, hooray.


Gloria Ferrer Winery Releases Signature Sparkling Wine Flute Designed by Co-Founder Gloria Ferrer

In honor of the winery’s 30th anniversary in 2016, Mrs. Gloria Ferrer commissioned her first-ever collectible wine flute



Guinness Is Bringing Brewing Back To U.S. After 63-Year Drought

Guinness is planning to spend about $50 million to open a brewery in Maryland, bringing brewing capabilities back to the United States for the first time after decades away from the market.



Henry’s Hard Soda Launches New Grape Flavor

Henry’s Hard Soda gives fans the flavor they’ve been craving, Henry’s Hard Grape Soda.



Don’t punt on a Super opportunity for beer-food pairings

To begin, deconstruct the ingredients and flavor components of the beer and food individually




The Conegliano Valdobbiadene region – home to Prosecco DOCG – has formally submitted its bid to become a UNESCO World Heritage Site, it has been confirmed.



These 18 attributes determine how consumers buy your wine.



The 9 Top Trends in Wine Consumption to Watch Right Now

The Wine Market Council, together with Nielsen and expert panelists, sound off on what, where and why Americans are drinking, with a few surprises revealed.



What’s up with the little black sticker on some wine bottles?

Now in its third year, North Carolina’s Quality Assurance Program — an independent and confidential diagnosis and analysis of faults in N.C. wines — has begun issuing its stamps of approval to those wines passing muster.



In the cans versus bottles battle, craft beer brewers and drinkers differ

Cans save weight, space and costs, but many drinkers prefer bottles


Which Beer Should You Drink During the Big Game?

There’s no right or wrong way to pick a good beer, but if you’re having trouble making a decision, our handy chart can help.



Bud Light’s Super Bowl Ad Resurrects 80’s Star Spuds MacKenzie

Bud Light’s original party animal is back from the grave.


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Upcoming Events


Our 2017 Education Schedule

American Wine Specialist Program


Franklin Liquors ( )along with Vinitas Wineworks ( )and Wine Empire ( ) are proud to host the North American Sommelier Association for an American Wine Specialist (AWS) Class.


The AMERICAN WINE SPECIALIST® covers each of the 50 American states. Classic wine regions of Napa Valley and Sonoma will be covered, in addition to all other California American Viticultural Areas.   Oregon’s Willamette Valley and Washington’s Columbia Valley – both home tosignificant investment by Old World wine families – will be explored at length.  We will study the rapidly upcoming regions of New York’s Finger Lakes,  Texas Hill Country, and Virginia’s Piedmont.  We will also taste a number of native and hybrid varieties from all over the country…this will be an enlightening experience with depth of information and diversity of American wines.

The course consists of 24 hours (4 full days) of class time and tasting, with a final written exam (5th day) required to achieve the official AMERICAN WINE SPECIALIST® certification and pin, issued by the North American Sommelier Association and recognized internationally by the Worldwide Sommelier Association (

WHEN: 2017 MAR 25th, 26th, APR 1st & 2nd  – 9:00AM to 4:00pm (with break)

Exam: 2017 MAY 7th (9:00am – 1 hour)

WHERE: Franklin Liquors – 363 East Central Street, Franklin, MA 02038

Cost $650

Details And Sign Up Here:

Franklin Liquors Class At The Creative Sewing Studio


Saturday, February 18th, 4:30pm – 6:30pm

Do you really know what’s in a bottle? How about if it’s really organic? Do you know only 5 corporations own 80-90% of wines for sale? Do you know how to get more value for your money or find the best for your specific palate when shopping for wines?This year we are re-opening after our winter break with a new and exciting Creative Arts Workshop, The Art Of Wine Buying! There is no better time for lively, educational conversation and the warmth created by sipping on wine than in the chill of winter!

Mark Lenzi, co-owner of Franklin Liquors will provide us with information on Wine Buying Tips Using Wine Labels that mostly only those in the industry know. No longer will you purchase a bottle solely based on its label design. This sit down wine tasting/education will explain all the truths and lies on a wine label. After this event buying wine will never be the same!

Cost: $38 includes cheese, meats and crackers, wine and information.


Franklin Wine Club 


Wine Explorers wanted!

Join Our 470 Club Members!

How To attend and join


February 7th 7pm

Valentine Wine Tasting

brindisi amoroso 

At this tasting we will explore wines that will be great to pair on Valentines Day.

Mix of types and styles to get you in the ready for the big day.

Lets taste and explore.

Franklin Adult Education 2017 Classes


More Soon!

Medway Community Education Winter Programs


Exploring French Wines


Thursday February 9th 7-9pm

Lets take a trip to France in this education and tasting class.

We will cover French wine growing regions and what wines to look for.

French wine laws and labels will be examined.

What is difference between Champagne and a Cremant?

What are the grapes in Burgundy?

What is the one red grape grown in Alsace?

What are French Dessert wines?

After this class you will have all the tips needed to start buying and enjoying the wines of France!

Participants must be 21 years of age

Cost $20

Tri-County Adult Education  


2017 French Wine Scholar Program


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.

Date: 9 Tuesdays: February 28 – November May 30; Review May 16; Exam date: May 30, 2017

Time: 6:00 PM – 8:30 PM

Location: Franklin Liquors, 363 E. Central Street, Franklin MA

Tuition: $999

February 16th 

Oscars Truffle and Wine Tasting


Explore the world of truffles and a minimum of 6 fabulous wine pairings. The Sugar Shoppe’s Courtney Nappa and Franklin Liquor’s Mark Lenzi and show you the way for this educational sit-down tasting.


March 9th French wines


Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!


Wine And Chocolate Events

red wine flavours

Franklin Liquors And The Sugar Shoppe Partners For

Your Chocolate And Wine Events

Contact Us!

Sugar Shoppe

Food And Wine Events


Our Partner

The Moonlight Chef


Watch For Our Upcoming TV Show!

Food Uncorked (larger)

Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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