Liquor Industry News/Links 01-28-17

Liquor Industry News/Links


Franklin Liquors


By: Mark C Lenzi


Bevy of Booze Bills on the Docket in Massachusetts

Big THANK YOU to Rep Jeff Roy in listening and putting together legislation!


A house bill (HD.1350) aimed at limiting inducements via category management practices would prohibit alcohol beverage licensees from “furnishing a retailer with human resources to perform merchandising or other functions, with the expectation of stocking, rotation or pricing services of the industry member’s own product;”


What does this mean?

And What Do You Think?

As a small business we want to stay competitive in our pricing. One cost is labor. Did you know that many “BIG” stores get free labor from distributors to receive, stack, stock and merchandize product?

You may say well I see the soda, chips and bread being stocked by outside companies in my “BIG store’ why does this matter?

In the liquor industry any “extra” value to support a product is illegal. If a retailer does not have to touch a product with their own staff then they basically give the product away. If that value was given equally the smaller retailer could have more competitive pricing,

With MA laws changing yearly the amount of locations you have to buy is expanding. We believe this bill would make it easier for the smaller retailer to compete.

Thank you again to Jeff Roy and Richard Ross for listening way back to us and for helping start a conversation.

Read The Bill:


Held In Our Wine Room This Week

 Medway Community Education Winter Program




Time To Vote!

2017 Readers Choice Awards Ballots


Week of January 16, 2017 through

week of February 6, 2017

Please Vote Us For Best Liquor Store

Upcoming Franklin Wine Club Event

February 7th 7pm

Valentine Wine Tasting

brindisi amoroso

At this tasting we will explore wines that will be great to pair on Valentines Day.

Mix of types and styles to get you in the ready for the big day.

Lets taste and explore.





Take Care

Franklin Liquors

Mike & Mark


Shop Franklin

Liquor Industry Week In Review

This Weeks Highlights:

New Products

Wine experts are putting salt in their glasses to improve the flavor

Turn to Piedmont region’s fizzy brachetto for a Tasty, low-alcohol treat

Tricks to Make a Bad Wine Better



Franklin Liquors New Daily Newspaper

The Wonderful World of Wine (WWW)


 Our Daily Wine Newspaper 

2016 U.S. Wine Sales Give UPS And FedEx Reason To Smile

Nearly 4% of U.S. wine sales in 2016 ($2.33 billion) was not handled by traditional wholesaling and retailing channels. Instead, the wines were sold by and delivered from wine producers direct to consumers (DtC).



Pairing Bold Red Wines With Vegetarian (or Vegan) Food

If you’re a vegetarian (or the person responsible for feeding one), you might be under the impression that wine pairing with vegetarian food is limited.



The Myth of the Producer Ride Along

It is thrilling to hear the tales of the product and create a relationship, but do these visits garner case sales? And the better question; do they garner repeat orders?


The War of the Rosés Breaks Out in France

One of the French appellation contrôlée regions for Méthode Ancestrale sparkling wines, Clairette de Die, has been given the green light to produce a rosé version, despite an ongoing battle with the appellation Bugey-Cerdon Méthode Ancestrale, which has hitherto been the only one to make a rosé.



Here’s the wines on Trump’s inauguration lunch menu

US officials have risked re-opening old wounds with Champagne houses by picking a ‘California Champagne’ for president Donald Trump’s inauguration lunch. and it doesn’t include bottles from the Trump winery in Virginia.


Sam Adams Just ‘Significantly’ Changed One of Its Most Popular Beers

Samuel Adams is ready to unveil the results of “Project Lupulus,” a four-year experiment the Boston brewers undertook to entirely reimagine one of their most popular flagship beers.


Strongbow Hard Apple Ciders Introduces New Orange Blossom Flavor

Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom.



When an Empty Wine Bottle Is Worth $300

One man’s trash is another’s counterfeit gold.


California Drought: What a difference a year makes!



New Narragansett Beer

Narragansett Beer has unveiled the latest brew in its Lovecraft series, The Unnamable Black Lager. Made with Chocolate Rye, Cara Red, Carafa Special 1 and Pilsner malts and Citra hops, The Unnamable is at 7.5% abv and retails at around $12 a six-pack of 16-ounce cans. The new entry is rolling out now across Narragansett’s distribution footprint, which includes New England, New York, New Jersey, Pennsylvania, Delaware, Washington, D.C., Maryland, North Carolina, South Carolina, Florida, Oregon and Tennessee.

5 Secrets for Buying Italian Wine

Italy has the most diversity of ideal grape growing terroir of any place in the world and also the most native grape varieties (700+). Even two winegrowers a few hundred meters from each other with the same grape variety make different wine.



Tricks to Make a Bad Wine Better

Wine tricks every oenophile needs to know, from saving a corked wine with Saran wrap to using a spoon to preserve the bubbles in an unfinished bottle of Champagne



Corsican Reds, a Case Study in Wine Terroir

What a difference a place makes. A single type of grape, planted in one region, may yield insipid, uninteresting wines. Grown somewhere else, however, the grapes can become wines that astonish and inspire.



Turn to Piedmont region’s fizzy brachetto for a Tasty, low-alcohol treat

Brachetto, a red grape from Italy’s Piedmont region, makes a middling red wine but really shines when it puts on some bubbles.



New Ballast Point

San Diego’s Ballast Point, part of the Constellation Brands portfolio, is introducing its first bottled nitro beer, Red Velvet Nitro Stout. Red Velvet (5.5% abv) is an oatmeal stout brewed with beets and chocolate, which pours a deep red color. According to Ballast Point, the addition of nitrogen to the brew results in a creamy mouthfeel reminiscent of icing. The limited edition beer is rolling out now in bottled six-packs across the country.

Sierra Nevada Brewery Issues 36-State Recall of Select Beers

The affected beer has a package date that falls between Dec. 5, 2016, and Jan. 13, 2017 and a brewery code of “M” — which stands of Mills River — printed directly on bottles and the packaging of cardboard cases.



A Prosecco brand named Casanova has set a new level of bling-tastic ultra-luxury for the Italian sparkling wine with the launch of a Swarovski crystal-encrusted DOC Prosecco.




From the playful Petit Chablis to the masculine Morey-Saint-Denis, we bring you BIBV’s appellation and Zodiac pairing guide so everyone knows which auspicious wines to drink this Chinese New Year…



Wine experts are putting salt in their glasses to improve the flavor

It will instantly transform your cheap bottle of plonk



 The Ever Expanding World of Wine Takes Your Palate to Unexpected Places

Never before have so many diverse wines, from so many places, been available to so many people around the globe


Behind a Wine Brand’s Arduous Journey to a Super Bowl Ad Buy

Bud’s exclusive category ad rights with Fox covered not just beer, but all of alcohol, shutting out wine brands.



Grapes of wrath: French wine industry angry at plans for bigger pregnancy health warnings on bottles

A quarter of French mothers-to-be continue to drink alcohol, according to the National Institute for Health and Medical Research, and the government says the warning needs to be larger to increase awareness of the dangers.



Beyond Napa: The Lessor Known North Coast Wine Regions

Not only do these regions have true grit, they also produce incredible wines that can easily rival their star-studded neighbors.



Tom Brady is world’s greatest beer chugger, former teammate Ross Tucker says

Tucker went on to say Brady put to shame a friend of his who he once thought to be the world’s greatest beer chugger.



Prosecco vs Franciacorta: Fizz Fight

We all know about the unfaltering grip Prosecco seems to have on the sparkling wine market, but how does it match up to the ambitions of Franciacorta – especially in their Italian home?



Gruet: French Quality Bubbles From The American Desert

Last year Wine Spectator Magazine ranked their Brut as one of the year’s top 100 value wines.



Brotherhood is America’s oldest winery, thriving during Prohibition

Read about the winery in Washingtonville, N.Y.


New Castle Rock Wine

California’s Castle Rock Winery has extended its lineup with the launch of a new Rosé of Pinot Noir. Sourced from Mendocino County, Castle Rock’s Rosé of Pinot Noir is rolling out across select U.S. markets, retailing at around $12 a 750-ml. The offering is limited to 12,000 cases. Rosé of Pinot Noir marks the 10th varietal in Castle Rock’s portfolio, joining the brand’s Pinot Noir, Cabernet Sauvignon, Chardonnay, Merlot, Petite Sirah and Pinot Grigio, among others. Castle Rock’s eponymous brand sells around 450,000 cases annually in the U.S. market, according to Impact Databank.

New Harpoon

Boston’s Harpoon Brewery is releasing Fresh Tracks, a new spring seasonal. A 6.2%-abv pale ale, Fresh Tracks is a single-hop brew made only with the Centennial hop variety, known for its piney, citrusy character. The newcomer is launching now in 12-ounce bottles and cans as well as on draft. Harpoon ranks as the nation’s 19th-largest craft brewer, according to the Brewers Association.

The everyday sparkle

As Prosecco continue to thrive, we investigate how it has managed to become a fixture on every supermarket shelf and wine list


Mass. Liquor Laws

Massachusetts’ liquor laws are some of the oldest on the books. Most date back to the end of prohibition. State Treasurer Deb Goldberg has announced a new task force to revisit the regulations


Understanding Napa Cabernet

By learning more about Napa’s great Cabernet wines, we can better understand what makes this varietal exceptional and learn to spot Napa Valley and California wines with great promise and potential.



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Our 2017 Education Schedule

American Wine Specialist Program


Franklin Liquors ( )along with Vinitas Wineworks ( )and Wine Empire ( ) are proud to host the North American Sommelier Association for an American Wine Specialist (AWS) Class.


The AMERICAN WINE SPECIALIST® covers each of the 50 American states. Classic wine regions of Napa Valley and Sonoma will be covered, in addition to all other California American Viticultural Areas.   Oregon’s Willamette Valley and Washington’s Columbia Valley – both home tosignificant investment by Old World wine families – will be explored at length.  We will study the rapidly upcoming regions of New York’s Finger Lakes,  Texas Hill Country, and Virginia’s Piedmont.  We will also taste a number of native and hybrid varieties from all over the country…this will be an enlightening experience with depth of information and diversity of American wines.

The course consists of 24 hours (4 full days) of class time and tasting, with a final written exam (5th day) required to achieve the official AMERICAN WINE SPECIALIST® certification and pin, issued by the North American Sommelier Association and recognized internationally by the Worldwide Sommelier Association (

WHEN: 2017 MAR 25th, 26th, APR 1st & 2nd  – 9:00AM to 4:00pm (with break)

Exam: 2017 MAY 7th (9:00am – 1 hour)

WHERE: Franklin Liquors – 363 East Central Street, Franklin, MA 02038

Cost $650

Details And Sign Up Here:

Franklin Liquors Class At The Creative Sewing Studio


Saturday, February 18th, 4:30pm – 6:30pm

Do you really know what’s in a bottle? How about if it’s really organic? Do you know only 5 corporations own 80-90% of wines for sale? Do you know how to get more value for your money or find the best for your specific palate when shopping for wines?This year we are re-opening after our winter break with a new and exciting Creative Arts Workshop, The Art Of Wine Buying! There is no better time for lively, educational conversation and the warmth created by sipping on wine than in the chill of winter!

Mark Lenzi, co-owner of Franklin Liquors will provide us with information on Wine Buying Tips Using Wine Labels that mostly only those in the industry know. No longer will you purchase a bottle solely based on its label design. This sit down wine tasting/education will explain all the truths and lies on a wine label. After this event buying wine will never be the same!

Cost: $38 includes cheese, meats and crackers, wine and information.


Franklin Wine Club 


Wine Explorers wanted!

Join Our 460 Club Members!

How To attend and join


February 7th 7pm

Valentine Wine Tasting

brindisi amoroso 

At this tasting we will explore wines that will be great to pair on Valentines Day.

Mix of types and styles to get you in the ready for the big day.

Lets taste and explore.

Franklin Adult Education 2017 Classes


More Soon!

Medway Community Education Winter Programs


Exploring French Wines


Thursday February 9th 7-9pm

Lets take a trip to France in this education and tasting class.

We will cover French wine growing regions and what wines to look for.

French wine laws and labels will be examined.

What is difference between Champagne and a Cremant?

What are the grapes in Burgundy?

What is the one red grape grown in Alsace?

What are French Dessert wines?

After this class you will have all the tips needed to start buying and enjoying the wines of France!

Participants must be 21 years of age

Cost $20

Tri-County Adult Education  


2017 French Wine Scholar Program


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.

Date: 9 Tuesdays: February 28 – November May 30; Review May 16; Exam date: May 30, 2017

Time: 6:00 PM – 8:30 PM

Location: Franklin Liquors, 363 E. Central Street, Franklin MA

Tuition: $999

February 16th 

Oscars Truffle and Wine Tasting


Explore the world of truffles and a minimum of 6 fabulous wine pairings. The Sugar Shoppe’s Courtney Nappa and Franklin Liquor’s Mark Lenzi and show you the way for this educational sit-down tasting.


March 9th French wines


Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!


Wine And Chocolate Events

red wine flavours

Franklin Liquors And The Sugar Shoppe Partners For

Your Chocolate And Wine Events

Contact Us!

Sugar Shoppe

Food And Wine Events


Our Partner

The Moonlight Chef


Watch For Our Upcoming TV Show!

Food Uncorked (larger)

Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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