Liquor Industry News 07-18-26 The Wonderful World of Wine (WWW)

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07-18-26

Here is a brief summary of the featured stories from the “Liquor Industry News” collection:

  • Canadian Cider Global Push: The non-profit association Cider Canada has secured federal government support aimed at expanding its footprint and boosting exports into international markets.
  • Massive Restaurant Wine Markups: Wine pricing at US restaurants has reached a new pain point for consumers, with reports showing some venues are marking up bottles to as much as six times their wholesale cost.
  • Fireball’s Novelty Sneakers: Fireball Cinnamon Whisky has launched a marketing campaign featuring limited-edition high-top sneakers designed with a custom-built, secret compartment to carry a whiskey pouch.
  • Laser Tech vs. Counterfeit Alcohol: New laser technology is being highlighted as a potential weapon against illegal and dangerous counterfeit alcohol by allowing quick authentication of spirits.

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