Liquor Industry News/Links 09-25-17


Franklin Liquors

Liquor Industry News/Links

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi





Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)


This Weeks Highlights:

New Products

Wine Tasting is the Best Client Marketing Activity

Kentucky Bourbon stocks reach 44-year high

What We Talk About When We Talk About Sulfites



Wine: the oldest tricks in the book

Wine producers are employing ever more ingenious marketing tools to make us part with our hard-earned cash

An emotive label encourages people to spend more on a bottle of wine. That mainly relates to descriptions, but it could equally well apply to names and images.

How to get the best bang for your buck on most restaurant wine lists

Scanning the wine list at a restaurant and settling on a familiar name — only to notice the price is sometimes two or three times what we’ve paid at a wine shop.

Build These Wine Cocktails Directly in the Bottle

The “built-in-can” cocktail is a well-established mainstay in the drinks world—but what about “built-in-bottle”?

Boston Beer? More Like Tea and Seltzer

Boston Beer grew up around craft beers, but these days most of its growth is coming from spiked tea. How long until the buzz fades?

Top 10 U.S. Wine Distributors

An introduction to the 10 wine distributors and their executives, ranked by their importance to U.S. wineries

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social Media

“If you don’t have a website that drives your window to the world, you’re left behind. Consumers will see it. It takes a split second to make a decision about your brand – and 80 percent of wineries on a global basis don’t understand this.”

What We Talk About When We Talk About Sulfites

How somms and salespeople deal with the dreaded “S” word—and try to dispel the myths about sulfites in wine

MillerCoors to Release Redd’s Black Cherry Ale

Redd’s Apple Ale is releasing its second limited-edition flavor of the year: Redd’s Black Cherry Ale, adding more variety to its refreshing beer lineup.


Most of the beers we tasted fall into the category of pumpkin PIE beers, not pumpkin beers.

Older Men Drink More Regularly, but Younger Men Drink More

How the champagne wine glass is killing the flute

Aficionados despair at drinking champagne from bad glasses, but alternatives are coming

Kentucky Bourbon stocks reach 44-year high

More than 6.8 million barrels of Bourbon are maturing in Kentucky, equivalent to 1.5 barrels for every person living in the state, according to the Kentucky Distillers’ Association.


A bike made with staves from old Glenmorangie whisky casks has gone on sale at an eye-watering $6,950 a pop in what its makers claim to be a world first.


Rosé Wine: easy-drinking, pink swill loved by all and hated by none.

Wine Tasting is the Best Client Marketing Activity

Wine tasting, the survey says, is better than outdoor events with 40% of respondents rating it above outdoor activities.

3 regions in New York that produce the best wine

New York is a state that produces a great deal of wine compared with most others, and because of where it is situated (ie, the northeast), it has a winemaking history that dates back centuries. Although New York wines are not readily available all across the country, they are worth getting to know.

How to Pair Weed and Wine

As it becomes increasingly legally available, marijuana is shedding its shady rep and moving into a more refined role. Fancy people can now enjoy very fancy pot, and some of them are even pairing it with wine.

The Strange Life Cycle of Pumpkin Beer

Three brewers tell us how they make it

Is English Pinot Noir really getting better?

It’s the second most planted variety in the country, with 323ha as of 2016, accounting for almost one quarter of total plantings (as a comparison Pinot is 38% of plantings in Champagne). But in a country where sparkling accounts for 70% of all wines, and reds and even rosés make up just 10% of bottles, it’s a rare winemaker who chooses to hold back on their precious Pinot grapes and then run the risk of them not ripening sufficiently for still wines.

Plaimont permitted to reintroduce long-lost Tardif grape

Plaimont Producers, the co-operative in South West France, has succeeded in gaining permission to reintroduce the long-lost grape variety ‘Tardif’.

Number of California Wineries Soars 190% in 10 years


At the end of August, the number of active items in the craft segment dropped to about 9,021, down 5.7 percent from a peak of 9,537.

10 Things You Should Know About French Wine

France is currently the second largest wine-producing country in the world, churning out roughly 6 billion bottles each year. Here’s what you need to know to sound like an expert, brought to you by L’Aventure Languedoc.

Should You Be Decanting Your Wine?

Decanting is when you pour of a bottle of wine into another vessel, ideally a decanter but a blender, pitcher, or hell, an old glass vase will do.

Opening Warm Champagne Leads to a Pop of Blue

This flash of color is caused by the same process that colors the sky with its blue hues


From 1910 to 1911, riots broke out in the villages of Champagne where violence caused the streets to run with spilt wine.

Beer pairings for parents

Fathers need to be told what beer pairs well with what situation. I’m here for you, fellow dads.


Cabernet Underpins Double-Digit Sales Growth August data show spike in domestic wine overall and continued expansion of direct shipments

What’s the role of emotion in the perception of wine?

If you are tired, or feeling low, this almost acts as a filter through which perception passes. It changes the experience of the world. Likewise, if you are feeling happy or elated, this will change how the world seems to you.


The biggest names in Champagne may be highly recognisable, but what do they taste like? We assess the top 10 leading labels for style and quality.

NFL’s return boosted beer consumption 36% on opening Sunday

Beers produced in the United States were the beverage of choice, with more than half (50.5%) of beer drinkers opting for domestic options. Bud Light and Miller Lite proved to be the most popular options, ahead of craft beers and IPAs.


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Upcoming Events



Our 2017 Education Schedule


Franklin Wine Club 

Wine Explorers wanted!

Over 500 Club Members!

How To attend and join



October 12th

Exploring Chateau Ste Michelle Winery

Chateau Ste. Michelle is celebrating 50 years of wine making in 2017!

As one of the founding winery’s in WA State they are the premier winery from WA State and have helped define the Northwest wine industry with classic vinefera wines that stand out today as they did 50 years ago.  With a long history of accolades they produce wines that you will enjoy today and with great aging potential.  We will focus on some of their single vineyard wines and their reserve Indian Wells tier.

Helping us taste through these wines is John Gedgaudas, a Business Development Manager for Ste. Michelle Wine Estates.  John has been selling and representing wine for over 10 years and is excited to present them.  Focusing on WA State will be fun as it is an area of consistent weather conditions that provide great quality grapes  vintage after vintage.  Maybe WA State will become your new favorite wine region.


In the past we have worked with the wine app Quini ( )

During this event rate the wines and get $1 off for every review you enter.

We will taste 7 wines you can get up to $7 off!!

Please get a head start, sign up to Quini if you are on desktop or laptop/tablet, at the top right of the screen at If you are on iPhone and/or iPad, please download the app. You will find the link at the same website, where you can also read a bit more about Quini.

You can also use on any Android device.

During the tasting you can search Quini using #Franklin Ste Michelle and all wines will populate for you to enter your review.

If you want help in setting up or review of this feature please arrive at 630 for help.

The Franklin Wine Club was the first in the USA to use this app for wine review.

Please explore it while you taste and gain the rewards!

November 16th Italian Guest


Franklin Adult Education 2017 Classes


Popping The Cork On Sparking Wines

Tuesday Nov 21st 7PM

Sparkling wines are used in celebrating many life’s best moments. At this education/tasting event we will explore all things bubbly.  What are the methods in making these wines? What is true Champagne? What makes Prosecco different from Cava? To answer these questions we will explore sparkling from all parts of the world.


Medway Community Education Winter Programs


Thursday, September 21     Noble Grape Varieties

A great introduction to the basics of wine grapes and the six varieties that produce most of the wines that consumers are familiar with. We’ll discuss what makes these grapes so special, where you’ll see them grown, and which famous wines you’ll find them in. And of course we’ll taste all six!


Tuesday, October 17                        Decoding American Wine Labels

Many people buy wines based on label only. Do you? In this valuable class we’ll explain all the truths and lies on an American wine label. Knowing this information will help you get more value for your money, understand how to figure out if a wine is a generic commercial wine or a hand-made artisanal bottling, and clues to what it’s going to taste like. After this event buying wine will never be the same!

Thursday, December 7                     Decoding European Wine Labels

OK, so you understand an American wine label, but European labelling follows an entirely different set of rules, and can be confusing and intimidating. We’ll walk you through the method behind French, Italian, Spanish, and German labels, and help you understand what they’re telling you. You’ll leave with the confidence to buy that bottle of Bordeaux or Spatlese!


Tri-County Adult Education  


French Wine Scholar Programs


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.



Tuesday Oct 10th 7PM

This wine tasting and educational class will help you develop your wine profile.

We will explore the 5 steps in how to taste wine.  The results of this will make you a better wine taster and buyer and develop your unique wine profile.  With this profile you can walk into any store or restaurant and explain what you like.

What do you smell? Do you like oaked or unoaked wines? Why do we swirl and spit?

We will talk about wine technology that can assist in building your palate.


Exploring French Wine Regions

Thursday Nov 9th 7PM

Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and so much more!


Popping The Cork On Sparking Wines

Tuesday Nov 21st 7PM

Sparkling wines are used in celebrating many life’s best moments. At this education/tasting event we will explore all things bubbly.  What are the methods in making these wines? What is true Champagne? What makes Prosecco different from Cava? To answer these questions we will explore sparkling from all parts of the world.


Norfolk Recreation

Three Classes:

Noble Grape Varieties

Decoding American Wine Labels

Decoding European Wine Labels

Millis Recreation

Three Classes:

Noble Grape Varieties

Decoding American Wine Labels

Decoding European Wine Labels






Franklin Library Book Club

Do you like wine? Do you like books? Join us for a special Wine Tasting & Book Club Meeting at Franklin Liquors. Kim Shipala, Assistant Library Director at the Franklin Public Library, will lead a discussion of the novel, while Kim Simone of Vinitas Wineworks and Mark of Franklin Liquors will do a tasting of the wines mentioned in the book.

The book discussion is free, but the wine tastings are $10 each. Space is limited to 40 participants. To register, either visit the library’s website or call Kim Shipala at 508-520-4943.

More Soon!


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Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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Our Wine Education/Events Partner

Kim Simone

Vinitas Winework

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