Liquor Industry News/Links 01-14-17

Liquor Industry News/Links


Franklin Liquors


By: Mark C Lenzi


Upcoming Tri-County Classes

In Our Wine Room

Oscars Truffle and Wine Tasting    


Thursday             2/16/17                7pm -9pm

With The Sugar Shoppe

Explore the world of truffles and a minimum of 6 fabulous wine pairings. The Sugar Shoppe’s Courtney Nappa and Franklin Liquor’s Mark Lenzi and show you the way for this educational sit-down tasting.

Exploring French Wines         


                        Thursday             3/9/17            7pm to 9pmF

Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!

Time To Vote!

2017 Readers Choice Awards Ballots


Week of January 16, 2017 through

week of February 6, 2017

Please Vote Us For Best Liquor Store



Take Care

Franklin Liquors

Mike & Mark


Shop Franklin

Liquor Industry Week In Review

This Weeks Highlights:

Beer Pairings for Girl Scout Cookies (2017 Update)

Notre Dame has its own wine

If That Wine You Love Suddenly Tastes Weird Don’t Blame The Cork


Franklin Liquors New Daily Newspaper

The Wonderful World of Wine (WWW)


 Our Daily Wine Newspaper 

‘Shower Beer’ Is a Dedicated Beer for the Bathroom (Yes, This Is Real)

The brew is specifically built for shower consumption: At only 18 centiliters, about 6 ounces, Shower Beer is half the size of your typical bottled or canned brew, a size “meant to gulp in three sips while standing in the shower getting ready for the night.”



How K-Cups Might Replace Keg Cups And Keep You Home From The Bar

Anheuser-Busch InBev announced a partnership with coffeemaker Keurig Green Mountain to develop a system for serving beer, spirits, cocktails and mixers at home that skips that pesky trip to the liquor store.



The Hater’s Guide to Loving Port Wine

Portugal’s popularity is booming as a tourist destination. Next up for world domination? Its signature drink.


5 Things You Didn’t Know About Miller Lite

When Miller Lite first hit the market in the early 1970s, it sent shockwaves through the American beer industry



If That Wine You Love Suddenly Tastes Weird Don’t Blame The Cork

To find out if it is indeed the wrong day for that wine, take a look at your calendar, but don’t focus on what day it is; focus on the moon cycle.



Mexico’s Wine Renaissance

The Mexican wine industry is simultaneously the birthplace of North American wine and its newest frontier


Notre Dame has its own wine

These are alumni and friends of the school, and just to be clear, none of them learned how to make wine in South Bend, Indiana. Notre Dame is not claiming to be a winemaking school.



The 14 Coolest Beer Label Designs You’ve Ever Seen

With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery’s marketing strategy.



Cameron Hughes Winery Saved from Oblivion

One of the best-known names in current American wine, Cameron Hughes, was sold this week by a bankruptcy court receiver to the highest bidder.



You Don’t Need to Speak Wine to Read These Labels

If you are like 65 percent of the world’s population who happen to be visual learners, there is now a wine made just for you.


Red & sparkling wines dominated 2016 volume growth

But Sangria came on strong!


 Lohr Launches “Signature”

New Limited-Production Cabernet Sauvignon Celebrates Pioneering Winegrower Jerry Lohr’s 80th Birthday.


Bad News for Boston Beer in New Data

The maker of Sam Adams struggled with sales at convenience stores in December.



A new gadget, controlled by your smartphone, claims to be able to turn leftover fruit into mead, cider, or wine.



Where is Southwest France?

Southwest France (Sud Ouest) is best known for what it isn’t. Frankly, and unfortunately, it’s not widely recognized at all



Knackered mothers’ wine club: Is hangover free wine just too good to be true?

What exactly is an organic wine? Is it really better than ‘normal’ wine? And, most importantly, will it stop you getting a thumping hangover?


Preserve your wine with QikVin

Is the QikVin Wine Preservation Invention the next new thing to rock the wine industry, or just another pitch in a world filled with wine sharks, dragons and inventors? We want you to decide! So here are the answers to the “FIVE W’s” – who, what, where, when and why?



This wine’s a bit flat! Your favourite red or white will now fit through your letterbox thanks to new slimline bottle

It’s the kind of idea you might dream up after one glass too many – but this one has matured nicely.


The Fort Knox where Emirates stores 3.75-million bottles of wine

The airline has spent $500m in the past 12 years to develop the finest wine list in the sky


The name barleywine tends to create confusion.

Is it a wine? Is it a beer? Is it a blend of the two, or just beer aged in a wine barrel?



Beer Pairings for Girl Scout Cookies (2017 Update)

It’s our favorite time of year once again—Girl Scout Cookies are here!



Tasting notes decoded

Get to grips with the some of the more obscure tasting notes used by wine experts, with graphics from the Decanter design team…



With a population of just 120,000 (small by Chinese standards) Yanqi in northwestern China could be dismissed as a forgotten outpost of the bygone Silk Road. But this small town is making a comeback, thanks to the organic ambitions of its winemakers.



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Upcoming Events


Our 2017 Education Schedule

American Wine Specialist Program


Franklin Liquors ( )along with Vinitas Wineworks ( )and Wine Empire ( ) are proud to host the North American Sommelier Association for an American Wine Specialist (AWS) Class.


The AMERICAN WINE SPECIALIST® covers each of the 50 American states. Classic wine regions of Napa Valley and Sonoma will be covered, in addition to all other California American Viticultural Areas.   Oregon’s Willamette Valley and Washington’s Columbia Valley – both home tosignificant investment by Old World wine families – will be explored at length.  We will study the rapidly upcoming regions of New York’s Finger Lakes,  Texas Hill Country, and Virginia’s Piedmont.  We will also taste a number of native and hybrid varieties from all over the country…this will be an enlightening experience with depth of information and diversity of American wines.

The course consists of 24 hours (4 full days) of class time and tasting, with a final written exam (5th day) required to achieve the official AMERICAN WINE SPECIALIST® certification and pin, issued by the North American Sommelier Association and recognized internationally by the Worldwide Sommelier Association (

WHEN: 2017 MAR 25th, 26th, APR 1st & 2nd  – 9:00AM to 4:00pm (with break)

Exam: 2017 MAY 7th (9:00am – 1 hour)

WHERE: Franklin Liquors – 363 East Central Street, Franklin, MA 02038

Cost $650

Details And Sign Up Here:

Franklin Liquors Class At The Creative Sewing Studio


Saturday, February 18th, 4:30pm – 6:30pm

Do you really know what’s in a bottle? How about if it’s really organic? Do you know only 5 corporations own 80-90% of wines for sale? Do you know how to get more value for your money or find the best for your specific palate when shopping for wines?This year we are re-opening after our winter break with a new and exciting Creative Arts Workshop, The Art Of Wine Buying! There is no better time for lively, educational conversation and the warmth created by sipping on wine than in the chill of winter!

Mark Lenzi, co-owner of Franklin Liquors will provide us with information on Wine Buying Tips Using Wine Labels that mostly only those in the industry know. No longer will you purchase a bottle solely based on its label design. This sit down wine tasting/education will explain all the truths and lies on a wine label. After this event buying wine will never be the same!

Cost: $38 includes cheese, meats and crackers, wine and information.


Franklin Wine Club Meeting


Wine Explorers wanted!

Join Our 460 Club Members!

How To attend and join


February 7th 7pm

Valentine Wine Tasting

brindisi amoroso 

At this tasting we will explore wines that will be great to pair on Valentines Day.

Mix of types and styles to get you in the ready for the big day.

Lets taste and explore.

Franklin Adult Education 2017 Classes


Exploring Italian Wines


Tuesday January 17th 7pm

Italian wines can be some of the most confusing to understand.

This tasting/education will cover history, geography, laws, regions and grapes.

Come explore Italy!

Cost $25

Medway Community Education Winter Programs



red wine tasting man

Thursday January 26th 7-9pm

This wine tasting and educational class will help you develop your wine profile.

We will explore the 5 steps in how to taste wine. The results of this will make you a better wine taster and buyer and develop your unique wine profile. With this profile you can walk into any store or restaurant and explain what you like.

What do you smell? Do you like oaked or unoaked wines? Why do we swirl and spit?

We will talk about wine technology that can assist in building your palate.

Participants must be 21 years of age

Cost $20

Exploring French Wines


Thursday February 9th 7-9pm

Lets take a trip to France in this education and tasting class.

We will cover French wine growing regions and what wines to look for.

French wine laws and labels will be examined.

What is difference between Champagne and a Cremant?

What are the grapes in Burgundy?

What is the one red grape grown in Alsace?

What are French Dessert wines?

After this class you will have all the tips needed to start buying and enjoying the wines of France!

Participants must be 21 years of age

Cost $20

Tri-County Adult Education  


2017 French Wine Scholar Program


Vinitas WineWorks LLC, Tri-County Adult Education, and Franklin Liquors are excited to announce the Fall session of the French Wine Scholar Certification program!

Now you don’t have to go to Boston for this world-class French wine course! Set yourself apart from your peers and specialize in the wines of France. Gain the confidence to taste, sell, and speak meaningfully about all aspects of French wine, from Champagne to Bordeaux and everything in between. Pass the exam and earn the title French Wine Scholar and FWS post-nominal.

Developed by the Wine Scholar Guild with the support of the French Ministry of Agriculture, this specialization program is designed for advanced students of wine, whether professionals or serious wine hobbyists. This is NOT an introductory wine class; students should have professional wine experience or previous classroom study. Students must be familiar with the concepts of viticulture and vinification, major grape varieties, wine regions, and wine styles from across the globe, and have experience tasting wine in a formal setting.

Date: 9 Tuesdays: February 28 – November May 30; Review May 16; Exam date: May 30, 2017

Time: 6:00 PM – 8:30 PM

Location: Franklin Liquors, 363 E. Central Street, Franklin MA

Tuition: $999

February 16th 

Oscars Truffle and Wine Tasting


Explore the world of truffles and a minimum of 6 fabulous wine pairings. The Sugar Shoppe’s Courtney Nappa and Franklin Liquor’s Mark Lenzi and show you the way for this educational sit-down tasting.


March 9th French wines


Lets take a tasting tour around France.

We will discuss regions, laws and explore unique wines from Champagne to the Southwest. Don’t let wines from France confuse you, learn what grapes grow best where and become an expert!


Wine And Chocolate Events

red wine flavours

Franklin Liquors And The Sugar Shoppe Partners For

Your Chocolate And Wine Events

Contact Us!

Sugar Shoppe

Food And Wine Events


Our Partner

The Moonlight Chef


Watch For Our Upcoming TV Show!

Food Uncorked (larger)

Franklin Liquors Wine Education

Certified Specialist Of Wine-CSW

Certified Specialist Of Spirits-CSS

Society Of Wine Educators

California Wine Appellation Specialist-CWAS-San Francisco Wine School (First In MA)

French Wine Scholar FWS-(Instructor) Wine Scholar Guild

Quini Certified Educator- QCE (First In USA)

Italian Wine Specialist-IWS-North American Sommelier Association

New Card Back 2016

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