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January 26, 2026, the liquor industry news roundup curated by Mark Lenzi includes the following stories:
- Santa Barbara’s New Wine Experience: The Hilt Estate has launched “The Hideaway Experience” at The Barn in Santa Ynez, which is being described as a premier destination for wine tasting in the region.
- Brewery Etiquette: A guide on brewery “faux pas” highlights common behaviors—such as indecisiveness at the tap—that cause frustration for staff and other patrons.
- Old Fashioned Alternatives: For fans of the classic Old Fashioned, a new feature recommends various cocktail “riffs” and similar drinks to try next.
- Non-Alcoholic Beer Rankings: An updated list evaluates the non-alcoholic beer market, identifying 15 brands worth buying and 10 that consumers should avoid.
- Weekly Industry Roundup: Mark Lenzi (CSW, CSS, FWS) provides his “Liquor Industry Week In Review,” covering broader trends and insights across the wine and spirits sector.
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