Liquor Industry News 10-21-26 The Wonderful World of Wine (WWW)

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10-21-26

Based on the Flipboard magazine curated by Mark Lenzi (“LIQUOR INDUSTRY NEWS 10-21-26”), here is a summary of the featured stories:

  • Can a Shipwreck Offer New Clues to Ancient Wine Trade? (Wine Spectator): Discusses an ancient shipwreck discovered off the coast of Sicily by authorities, offering scuba-diving vinophiles and archaeologists new clues into the ancient wine trade.
  • Why More Whiskey Makers Are Turning to Wheat for Softer, Sweeter Bourbon (Food & Wine): Explores how wheated bourbon is entering a new era—moving beyond its association exclusively with Pappy Van Winkle—as distillers experiment with unique recipes, aging methods, and higher-proof expressions to create softer, sweeter flavor profiles.
  • The Wine Business Needs to Wake Up (Substack / Gary Vaynerchuk): A commentary arguing that the wine industry needs to step out of its outdated “1996 mentality” and adapt to modern consumer habits if it wants to realize its best decade yet.
  • The 30 Best Rye Whiskeys to Drink in 2026 (VinePair): A curated buyer’s guide highlighting top-performing rye whiskeys available on the market for the year.

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