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Here is a summary of the featured stories from Mark Lenzi’s Liquor Industry News (08-01-26) collection:
1. Portuguese Cork Association Launches “Drink Responsibly” Campaign
- Source: PR Newswire / APCOR
- Summary: The Portuguese Cork Association (APCOR) launched a nationwide US campaign titled “Drink Responsibly. Choose a Bottle with a Natural Cork.” The initiative aims to educate consumers on mindful drinking while raising awareness about the sustainability, quality, and environmental benefits of natural cork closures in wine.
2. Boston Beer Company’s Sun Cruiser Hard Tea
- Source: VinePair
- Summary: An in-depth look at Sun Cruiser, Boston Beer Company’s alternative hard tea line alongside Twisted Tea. Made with real spirits and tea, the brand focuses on lower-ABV, refreshing offerings with line-ups including Classic Iced Tea and Half & Half (lemonade and iced tea), with plans for line expansions.
3. US Wine Industry & Collective Marketing Challenges
- Source: The Drinks Business
- Summary: Industry agency leadership warns that while regional wine associations perform strong localized promotion, the broader US wine sector lacks a unified, collective national marketing strategy. Without generic, industry-wide promotional efforts, the US wine market risks losing consumer ground to competing beverage categories.
4. Tsingtao Expands into Irish Whiskey
- Source: The Spirits Business
- Summary: Prominent Chinese brewing giant Tsingtao is diversifying its portfolio beyond beer by partnering with Ireland’s Great Northern Distillery to enter the growing Irish whiskey segment.
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