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Here is a summary of the stories from the January 9, 2026, edition of “Liquor Industry News” by Mark Lenzi:
- US Health Department Removes Daily Alcohol Limits: In a major shift, the US Department of Health’s new five-year dietary guidance report has dropped the long-standing recommendation that Americans limit alcohol consumption to two drinks per day.
- Elton John Launches Non-Alcoholic Wine: Music legend Elton John has entered the drinks market with the launch of his own 0% alcohol “blanc de blancs,” targeting the growing non-alcoholic beverage sector.
- Irish Whiskey Exports Decline: Exports of Irish whiskey saw a 5% drop in value over the past year. Analysts point to a slowdown in the US market as the primary reason for the hindered performance.
- Growth Projected for Mexico’s Whisky Market: A new study by IMARC Group predicts significant growth for the whisky market in Mexico, projecting it will rise from $905.2 million in 2025 to $1.47 billion by 2034.
- Red vs. White Wine Health Debate: A feature from the Harvard T.H. Chan School of Public Health explores the nutritional differences between red and white wine, examining whether red wine’s long-held reputation as the “healthier” choice still stands up to current research.
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