Liquor Industry News 06-16-26 The Wonderful World of Wine (WWW)

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06-16-26

This Flipboard magazine curated by Mark Lenzi (“The Wonderful World of Wine”) highlights several interesting shifts and insider perspectives happening across the wine and spirits landscape.

Here is a breakdown of the key stories featured in the collection:

1. Behind the Scenes of High-End Champagne

  • The Story: The Making of Champagne’s Most Elusive Prestige Cuvée (from SevenFifty Daily)
  • What it’s about: This piece explores the concept of the “prestige cuvée”—a Champagne house’s absolute top-tier, flagship wine. It dives into how these elusive wines are crafted in highly limited quantities, focusing on the meticulous production methods and intentional marketing strategies used to signal ultimate rarity and luxury to collectors.

2. Demystifying Retail Wine Buying

  • The Story: This Is Who Chooses The Wine Selection At Costco (from Mashed)
  • What it’s about: As one of the largest wine retailers in the world, Costco’s buying power is massive. This article pulls back the curtain on the corporate wine buyers who curate the warehouse selection. It details their decision-making process, including how they decide to stock established third-party brands versus when they choose to develop a new bottle under Costco’s private label, Kirkland Signature, to meet price and quality expectations.

3. Alternative Packaging and Low-Alcohol Trends

  • The Story: Bag wines, low alc wines, no alc wines. It’s all happening! (from Northwest Wine Report)
  • What it’s about: Focusing on the Pacific Northwest, this report highlights how modern winemakers are aggressively experimenting to keep up with changing consumer habits. It tracks the rising popularity and premiumization of boxed/bagged wines alongside the booming demand for low-alcohol and completely non-alcoholic wine alternatives.

4. Shaking Up Traditional Etiquette

  • The Story: 5 Wine Rules That Deserve to Be Broken, According to Sommeliers (from Food & Wine)
  • What it’s about: Wine culture can sometimes feel intimidating, but top sommeliers are pushing back against rigid traditions. This piece outlines five outdated “rules” of wine drinking—such as strict food pairing guidelines or temperature assumptions—that industry pros say you should happily ignore to enjoy your glass more freel

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