Liquor Industry News 09-03-26 The Wonderful World of Wine (WWW)

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09-03-26

Here is a summary of the main news stories featured in the Liquor Industry News collection curated by Mark Lenzi:

1. Basil Hayden Releases First Cognac Cask-Finished Bourbon

  • Publisher: Food & Wine (Tony Sachs)
  • Summary: Basil Hayden has launched a new expression finished in French oak casks that previously held Cognac for 20 to 25 years. This release marks the brand’s first-ever use of casks from a non-American spirit. Bottled at 40% ABV, it offers an accessible price point of around $50.

2. The College Football Beer Boom

  • Publisher: Food & Wine (Rich Manning)
  • Summary: College football stadiums historically prohibited beer sales, but recent policy shifts combined with new financial drivers in college athletics have led to a massive expansion of beer availability at games. The article explores how changing venue policies and stadium economics are reshaping game-day culture.

3. America’s Top Beer by Interest

  • Publisher: Food & Wine (Stasia Brewczynski)
  • Summary: Based on an analysis of Google search data by Innerbody, Michelob Ultra leads as the most-searched beer across the nation. Lagers dominate consumer search trends overall, capturing four out of the top five spots nationwide.

4. Celebrity Spirits Profile: Dos Hombres Reposado

  • Publisher: Tequila Report
  • Summary: A feature on Breaking Bad co-stars Bryan Cranston and Aaron Paul’s mezcal brand, Dos Hombres, highlighting their Reposado expression and discussing the growing landscape and market dynamics of celebrity-backed agave spirits.

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