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This Flipboard link opens up a curated collection titled “LIQUOR INDUSTRY NEWS 07-04-26” by Mark Lenzi, who runs The Wonderful World of Wine (WWW).
It contains 17 stories total, primarily focusing on wine trends, industry regulation, and trending beverages. Here are some of the standout pieces featured in the collection:
- “What is ‘American’ Wine?” (Substack) – A dive into truth-in-labeling issues. It looks at the common consumer confusion when bottles on California grocery shelves carry the broad “American” designation rather than a specific region or state.
- “We need to kick back a bit on wine and health” (Jamie Goode via Substack) – A piece suggesting that public messaging might be overly alarmist regarding moderate wine consumption. The author argues for a more balanced, honest conversation about wine enjoyment and health.
- “7 Things You Should Know About BuzzBallz, the Trailblazing RTD Popular With Gen Z” (VinePair) – A profile on the massively successful ready-to-drink (RTD) brand. It covers how founder Merrilee Kick came up with the idea while sitting poolside during her time working as a schoolteacher, and why it has taken off so heavily with younger legal-drinking-age consumers.
- “The 4 Best Bottles of Booze That Are Totally Tariff-Proof” (Esquire) – An industry-facing piece looking at specific spirit categories or brands that manage to bypass fluctuating import/export tariff issues.
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