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The Liquor Industry News Flipboard for March 24, 2026, curated by Mark Lenzi (The Wonderful World of Wine), highlights the following key stories:
- Tequila Sales Trends: National sales data from Total Wine & More indicates that Americans are shifting their tequila preferences toward traditional production methods and provenance, driving rapid growth in that category.
- Michter’s “Unicorn” Whiskey: An exploration of how Michter’s Celebration Sour Mash has become one of the most sought-after and rare “unicorn” bottles in the American whiskey market.
- Historical Spirits: A look at the specific Pennsylvania whiskey that U.S. President James Buchanan reportedly ordered in 10-gallon increments every week.
- Beer Recommendations: A guide for fans of Samuel Adams, suggesting seven specific lagers to try that offer similar flavor profiles.
- Wine Lifestyle: Wine Enthusiast features a “Spring Refresh” guide, focusing on new glassware and accessories to update wine rituals for the season.
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