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Liquor Industry News 05-05-25
May 5, 2025
Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
05-05-2025
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Sweet vs. Dry Vermouth: What’s the Difference?
How to be an eco-conscious wine consumer
Prohibitionists Still Writing Alcohol Rules
What Is Fortified Wine And Why Is It So Cheap?
If you’re a devoted wine enthusiast who gets super-hyped at the chance to explore different wines from around the globe, then at some point, you’ve likely crossed paths with fortified ones.
https://www.chowhound.com/1832036/what-is-fortified-wine/
How Ukraine has tamed the “wild horse” Odesa Black grape variety
Once regarded as the “wild horse” of all Ukrainian grape varieties, winemakers have over the last few years worked how to tame Odesa Black
What Exactly Is A Bourbon Neck Pour? The Science (And Myth) Behind The Phenomenon
There are several bourbon myths that can be debunked, but the “bourbon neck pour” is one that is fiercely debated between bourbon experts.
https://www.tastingtable.com/1828741/what-is-bourbon-neck-pour/
Champagne Sales Are Slumping. Is Prosecco to Blame?
The overarching trend for the past 25 years is a clear line sloping downward
https://vinepair.com/articles/is-prosecco-growth-fueling-champagne-slump/
What exactly is beer salt?
Beer salt, flavored salt that has been designed to complement beer, has become more of a prevalent trend of late. db finds out more.
https://www.thedrinksbusiness.com/2025/04/what-exactly-is-beer-salt/
A wine writer needs a wine education
Words doth not issue without the seeds of learning.
https://newsletter.hudin.com/p/a-wine-writer-needs-a-wine-education
How long does alcohol stay in your system?
Alcohol typically stays in your system for about 1 hour per standard drink consumed
http://winegourd.blogspot.com/2025/04/how-long-does-alcohol-stay-in-your.html
Sonoma-Cutrer Releases First Sonoma County Sauvignon Blanc
Driven by strong market demand, this new white wine will be a permanent addition to Sonoma-Cutrer’s core wholesale portfolio.
https://www.winebusiness.com/news/newreleases/article/300800
13 Kentucky Derby Cocktails for All-Day Revelry
Read on for 13 delicious cocktails that will have you off to the races.
https://www.wineenthusiast.com/recipes/cocktail-recipes/kentucky-derby-drinks/
How Is Non-Alcoholic Wine Made?
Non-alcoholic wine is having a serious moment.
https://www.chowhound.com/1834135/how-non-alcoholic-wine-is-made/
Global wine consumption falls to six-decade low as inflation bites
World wine consumption fell 3.3% last year to the lowest in more than six decades, with inflation weighing on purchasing power, the International Organisation of Vine and Wine reported.
What Is Carbonic Maceration in Winemaking and How Does It Work?
This technique can make a wine taste like a watermelon Jolly Rancher.
https://www.foodandwine.com/carbonic-maceration-in-winemaking-11714795
Tequila sector tussles over additive-free claims
Factions in the Tequila industry are at loggerheads over the use of additives in the liquid as Mexican regulations prevent brands from labelling their products with the term, causing outcry among the smaller players.
https://www.thespiritsbusiness.com/2025/04/tequila-sector-tussles-over-additive-free-claims/
Wine Parties Like It’s 1961
Wine production is at its lowest since 1961, but that’s okay – consumption has also fallen to a 55-year low.
https://www.wine-searcher.com/m/2025/04/wine-parties-like-its-1961
How To Take Advantage of ‘Share & Pair Sundays’
The campaign is the latest endeavor by the founders of the “Come Over October” campaign created in 2024 by three wine industry professionals: wine writer Karen MacNeil, author of the Wine Bible,
https://www.winewithourfamily.com/post/take-advantage-share-pair-sundays
A new era for Champagne tourism
Champagne is now embracing a new identity: that of a world-class, welcoming wine destination. As cellar doors open and luxury experiences unfold, both historic Maisons and passionate growers are redefining the region for modern wine lovers.
https://www.thedrinksbusiness.com/2025/04/a-new-era-for-champagne-tourism/
America’s struggling wine industry is getting crushed by global tariffs and Canada’s retaliation to them
Even if the tariffs were to be reversed tomorrow, one wine business leader said, it would take “at least a year, if not longer, for my industry to recover.”
https://www.nbcnews.com/news/us-news/american-wine-global-tariffs-canada-boycott-rcna201296
Millennials Aren’t Killing the Wine Industry. They’re Changing It.
They are also powerful. With 83 million millennials in the U.S., and annual retail expenditures of $1.9 trillion, when they speak with their wallets, the wine industry should listen.
https://www.wineenthusiast.com/culture/wine/millennials-wine-collecting/
How to Read a Wine Label: A Beginner’s Guide to Decoding Your Bottle
If you’re new to drinking wine or simply don’t know what all those terms on the label mean, here’s a quick guide to explaining everything.
Rethinking Wine’s Red Blends
Red blends can be weird, but also beautiful, and they can also create moments of joy and delight.
https://www.wine-searcher.com/m/2025/04/rethinking-wines-red-blends
Three-tier Parity
In the liquor world the lack of parity between the tiers is obvious to someone with firsthand knowledge of the industry.
https://irishliquorlawyer.com/liquor-industry-insights/three-tier-parity/
It’s not tariffs, but this is the main reason why sales are falling for America’s favorite beer
Modelo’s First Sales Dip in Over a Decade
A Beginner’s Guide to the Agave Species Used to Make Mezcal
Tequila can only be made from Blue Weber agave, while mezcal can be made from a variety of different species.
https://www.foodandwine.com/mezcal-agave-species-guide-11717207
What is the best way to open sparkling wine?
How to Drink Better: Never point the bottle at anyone as a popping cork can injure or blind; this happens more often than you think
Champagne’s Heavy-handed Herbicide Habit
Despite repeated promises to cut back on herbicide use in Champagne, the message doesn’t appear to be getting across.
https://www.wine-searcher.com/m/2025/04/champagnes-heavy-handed-herbicide-habit
What is triple sec? The underrated hero of your favorite cocktails
What exactly is triple sec?
https://www.themanual.com/food-and-drink/what-is-triple-sec/
Sommeliers Say You Should Never Pair Wine With This Vegetable — Are They Wrong?
Four things to keep in mind when pairing wine with artichokes
https://www.foodandwine.com/how-to-pair-wine-with-artichokes-11719999
Inside the High-Tech Arms Race to Make the Coldest Martini
Making a cold martini and keeping it that way was once as easy as throwing half of it in a sidecar, a simple-yet-effective carafe that sits nestled in ice until it’s time to refill.
https://www.wineenthusiast.com/culture/coldest-martini/
How Trump’s tariffs could affect CA wine
But tariffs don’t just affect wine sellers. Winemakers could face higher costs on bottles, since glass is mostly imported from China, as well as labels, corks, wooden stakes for vines and more.
https://calmatters.org/newsletter/trump-tariff-wine-ports-newsletter/
New White Claw
RTD and spirits brand White Claw has launched ClawTails, a new line of cocktail-inspired malt-based seltzers. ClawTails are at 7% abv and come in four flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai. The company notes that the new releases are made with no artificial sweeteners and are made with fruit juice. ClawTails are available in a variety 12-pack of 12-ounce cans as well as individual 19.2-ounce cans for the Strawberry Cosmo and Mango Margarita flavors
Are consumers ready to embrace AI-powered drinks picks?
44% of US consumers would trust artificial intelligence (AI) to choose a bottle of wine or spirits for their own personal enjoyment, according to a new study from alcohol e-commerce platform Drinks.
https://www.thedrinksbusiness.com/2025/04/are-consumers-ready-to-embrace-ai-powered-drinks-picks/
4 of the Most Cringeworthy Sparkling Wine Fails on TV
When it comes to sparkling wine, there’s always a lot of pressure to open the bottle correctly, and maybe even with a bit of style.
https://vinepair.com/articles/biggest-sparkling-wine-fails-on-television/
Fame on the rocks: 8 celebrity liquor brands you can try right now
From Beyoncé’s whiskey to The Rock’s tequila, here’s how Hollywood is pouring profits
https://qz.com/celebrity-liquor-brands-beyonce-the-rock-jason-momoa-1851777530
Prohibitionists Still Writing Alcohol Rules
Joe Biden’s influence remains strong in a secret plan to get prohibitionists to write US government policy on alcohol.
https://www.wine-searcher.com/m/2025/04/prohibitionists-still-writing-alcohol-rules
New Long Drink
- The Finnish Long Drink has released the Zero Sugar Variety Pack, the latest lower calorie option from the spirits-based RTD brand. The new 12-pack features three flavors—Citrus, Peach, and Pineapple—all at 5% abv and 99 calories per can. The Peach and Pineapple flavors are currently exclusively available in the 12-pack, which is now in retailers across the U.S. In addition, the brand is accompanying the launch with a new marketing tagline “Not a Seltzer” to help differentiate it from other RTDs. Last year, the Finnish Long Drink was at 2.7 million cases in the U.S., according to Impact Databank.
Why German beer is disappearing
Germany, historically revered for its brewing prowess, is seeing its beer reputation wane. db finds out why.
https://www.thedrinksbusiness.com/2025/04/why-german-beer-is-disappearing/
See how much your CT town made from ‘nip’ bottle sales in the last 6 months
Over the last six months, between Oct. 1, 2024 and March 31, 2025, 48.9 million nips were sold in Connecticut, totaling 13,000 gallons, enough to fill a standard, backyard, in-ground swimming pool.
Expertise in Wine Matters Now More Than Ever Before
Now is not the time to advocate for playing tennis without the net.
https://tomwark.substack.com/p/expertise-in-wine-matters
‘Alarming’ increase in levels of forever chemical TFA found in European wines
Wines produced after 2010 showed steep rise in contamination of trifluoroacetic acid, analysis finds
New RTD
Agave Boom Margaritas, a new line of wine-based RTD cocktails, have launched in the U.S. The brand is launching with eight flavors—Cucumber -Jalapeño, Lime, Mango-Chamoy, Passion Fruit, Piña-Coco, Watermelon, White Peach, and Strawberry—all at 13.9% abv and made from Agave wine. Agave Boom Margaritas are produced at Casa Maestri distillery and imported by Platinum Brands LLC. Each flavor is available in a 200-ml. plastic bottle that’s shaped like an agave piña.
Why Gen Z is drinking less alcohol
A report by Rabobank has shunned the narrative that Generation Z is consuming less alcohol because of health concerns linked to social media, calling it “greatly overblown”.
https://www.thespiritsbusiness.com/2025/04/why-gen-z-is-drinking-less-alcohol/
Freisa: Piedmont’s forgotten grape making a comeback
Long overshadowed by Nebbiolo, Freisa is reclaiming its place among Piedmont’s prized native grapes. With a bold personality and growing support from pioneering winemakers, this once-overlooked variety is drawing new attention both at home and abroad.
https://www.thedrinksbusiness.com/2025/04/freisa-piedmonts-forgotten-grape-making-a-comeback/
Which wine regions are finding success in India, and why?
As international brands set their sights on new horizons, Sonal Holland MW decodes the consumer trends and taste preferences of India’s fast-evolving wine market.
https://www.thedrinksbusiness.com/2025/04/which-wine-regions-are-finding-success-in-india-and-why/
How to be an eco-conscious wine consumer
Our purchasing decisions sometimes do go beyond what’s in the glass
https://dmwineline.substack.com/p/how-to-be-an-eco-conscious-wine-consumer?utm_medium=newsletter
Vino Incognito: Can Private Label Wines Help Ease Bulk Surplus?
Retailers should take advantage of cheap bulk wine to create private label entries.
Vermont lawmakers look at proposed new alcohol tax
A new bill might put an additional tax on the booze you buy.
https://www.wcax.com/2025/04/22/lawmakers-look-proposed-new-alcohol-tax/
Why Chinese Food Doesn’t Care About Your Wine Rules
The issue of what drink to pair with Chinese food is an interesting and ongoing debate for wine enthusiasts.
https://vino-joy.com/2025/04/22/why-chinese-food-doesnt-care-about-your-wine-rules/
We Tried ‘Jalapeño Sauvignon Blanc’ So You Don’t Have To
A new, semi-sacriligious beverage trend is taking off on TikTok
https://www.wineenthusiast.com/culture/wine/jalapeno-sauvignon-blanc-trend-tiktok/
Sweet vs. Dry Vermouth: What’s the Difference?
Here’s a guide to these essential Manhattan and Martini ingredients — plus where bianco fits in.
https://www.foodandwine.com/sweet-vs-dry-vermouth-11721692
The Wonderful World of Wine (WWW) Podcast
Listen On Our Facebook Page OR On Franklin Radio 102.9 FM
On Air Wednesday 9:00am, 02:00PM and 7:00PM
And
Saturday at 9:00 am and 01:00PM
Good Pods Top 100 Podcast For Education
Podcast Award Nominations 2019, 21, 22 ,23, 24 AND 2025!!
2025 Tasty Award Winner!
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New Products This Week-Franklin Liquors New Beer, Wine, Liquor
May 2, 2025New Beer, Wine And Liquor Products
05-02-25
