Liquor Industry News 03-29-26 The Wonderful World of Wine (WWW)

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03-29-26

The Flipboard “Liquor Industry News” collection for March 29, 2026, curated by Mark Lenzi, features the following top stories:

  • Atlanta Bourbon Wins Top Honors: Shortbarrel Double Oak Bourbon (priced at $90) won “Best Whiskey” and “Best Overall Bourbon” at the 2026 WSWA Wine & Spirits Tasting Competition, scoring 96 points.
  • The Rise of No- and Low-Alcohol Wine: A look at how technology is helping brands of all sizes remove alcohol from wine to meet growing consumer demand for “sober-curious” options without sacrificing flavor.
  • Understanding Pechuga Mezcal: An exploration of Pechuga, a traditional celebratory mezcal distilled with poultry (typically chicken or turkey breast) and seasonal ingredients, highlighting its cultural significance.
  • Cannabis “Vintages” in California: The cannabis industry in California’s Emerald Triangle is beginning to mirror the wine world by introducing “vintages,” emphasizing the impact of specific growing seasons and terroir on the crop.
  • Cracking Down on “Bourbon Taters”: Distilleries are implementing new measures to combat “taters”—enthusiasts who hoard or flip rare bottles for profit—in an effort to ensure products reach actual consumers.
  • Frank Sinatra’s Jack Daniel’s Connection: A historical look at the famous actor who first introduced Frank Sinatra to Jack Daniel’s, sparking the crooner’s lifelong association with the brand.

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