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The following liquor industry news stories were featured on Mark Lenzi’s “Liquor Industry News” for January 30, 2026:
- 2026 Grammys Cocktail Menu: Patrón, the official tequila partner of the Grammys, has unveiled its cocktail menu for the upcoming event on February 1. The lineup is described as “award-worthy” and showcases high-end mixology.
- Wine Pricing Controversy: A recent headline from The Drinks Business claiming that the average price of a bottle of U.S. wine reached $56.78 in 2025 has been challenged. Industry experts suggest this figure is inaccurate and likely based on flawed data or specific high-end segments rather than the broader market.
- Taylor Swift-Inspired Wine Marketing: A look at how wine brands can adopt “Swiftie” marketing tactics—being subtle, relevant, and building deep community connections—to reach modern consumers.
- Sustainability in Spirits: An exploration of what “sustainability” actually means for spirits brands in 2026, highlighting a shift from nebulous buzzwords to concrete commitments in production and packaging.
- Pinot Grigio Reclassification: New, tighter rules have been implemented for the Pinot Grigio Delle Venezie DOC. Any Italian producers wishing to reclassify their wines under this designation must now commit to the move via a formal annual process.
- Top Whiskeys Under $50: Whiskey experts provided a curated list of the best “bang-for-your-buck” bottles, aiming to help consumers find high quality in the mid-range price bracket.
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