Franklin Liquors-The Wonderful World of Wine

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03-11-26

The “Liquor Industry News 03-11-26” Flipboard magazine, curated by Mark Lenzi (The Wonderful World of Wine), features several key stories focusing on consumer psychology, industry data, and new product launches:

• Consumer Psychology: New research explores how simply thinking about specific types of alcohol—like tequila, whiskey, or wine—can trigger different mindsets and moods, particularly among younger consumers.
• New Product Launches: * Samuel Adams introduced the “Our City. Our Beer.” variety pack, a collaboration with Boston sports figures Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara.
  • Chicken Cock Whiskey has updated its core lineup by replacing its small-batch expression with a new Wheated Bourbon.
  • Stateside Brands (makers of Surfside) launched Super Lyte, a range of vodka-based RTD (ready-to-drink) beverages inspired by sports drink flavors.
• Industry Trends and Data:
  • The “Read Between The Wines” Podcast discusses the global trend of declining alcohol consumption and the shifting societal problems related to drinking.
  • The Wine Economist provides an analysis of the U.S. wine industry based on the latest annual “Review of the Industry” data from Wine Business Monthly.

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This entry was posted on March 11, 2026 at 8:26 am and is filed under Liquor Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.