Liquor Industry News 03-28-22

Franklin Liquors

Liquor Industry News

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi



Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

MA Package Stores Pitch “Compromise” On Beacon Hill

What Does ‘Juicy’ Mean in Wine?

White Claw unveils new hard seltzers

Brown-Forman Launches “Up Or Over” Cocktail Brand

Brown-Forman is upping its presence in the thriving premixed cocktail category with this month’s debut of Up Or Over cocktails in select markets. The 375-ml branded cocktails are made with all-natural flavors and Brown-Forman spirits, and are ready to serve up or over ice.

Up Or Over’s offerings include a Classic Dry Martini made with Fords Gin, Whiskey Sour made with Gentleman Jack Tennessee Whiskey, Premium Margarita made with Herradura Tequila, and Ginger Citrus Old Fashioned made with Old Forester Straight Bourbon Whiskey, all retailing for approximately $15.

Packaged in 375-ml. glass bottles with rounded shoulders, Up Or Over’s back label details recommendations on how to serve and garnish the cocktail. The four expressions will be available initially in Georgia, Idaho, Indiana, Michigan, Oregon, and Washington.

Listening to classical music makes wine taste better, according to a new study.

Head researcher Susan Lin says the study found music universally improved perception of taste when compared with silence.

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Here’s What Happened To Zipz Wine After Shark Tank

In 2014, on Episode 11 of Season 6, McMurray pitched Zipz Wine on “Shark Tank.” McMurray’s asked for a $2.5 million dollar investment for a 10% stake in his company. 

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Most Popular Celebrities That Became Part of the Wine Business  

The most famous celebrities are known for many different extremes that go from one side to another. From excessive behavior and shocking scandals to high-quality performances and humanitarian work.

The Reason You Should Check Those Screwtops After Storing

The screw-top splits lay on their side for a few days, until I noticed one bottle was half full.

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The Step-By-Step Guide To Building A Champagne Tower

And constructing one isn’t as hard as you might think

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Vermont winemakers propose official designation for Champlain Valley vineyards

Vermont’s winemakers are pushing for official federal designation of the Champlain Valley as an American Viticultural Area.

White Claw unveils new hard seltzers

Mark Anthony Brands has debuted White Claw Surf, a variety pack with four new hard seltzer flavors.

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Wine List Dilemmas

One of the headaches of modern life, especially post-pandemic, comes while dining out and searching for a decent bottle of wine.

What Does ‘Juicy’ Mean in Wine?

In most circumstances, juice is associated with fruity sweetness. The same isn’t true in wine.

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How Warm Can Wine Get Before It’s Ruined?

Wine, like any other substance made from organic matter, can spoil at too high a temperature, making controlled storage all the more crucial,

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Where’s Your Vodka From? It’s Complicated.

Shortly after the news broke last month, many Americans turned to vodka to vent outrage or show support.

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Here’s some ‘healthy’ advice for wine drinkers

Does the “healthiness” of wine vary depending on where it’s made, or how it’s made?

Why Do People Love Barrel-Aged Booze So Much?

Barrel-aging can benefit certain kinds of beer, wine, and spirits—but how does that work?

A beginner’s guide to making your own wine

Imagine making your own bottle of tasty wine.

 MA Package Stores Pitch “Compromise” On Beacon Hill

“Of course, as a liquor business owner I want limited licenses but my hope is people view this from viewpoint of exposure. Next time you’re in a non- liquor store, look around,” he advised. “The beer and wine is everywhere”

14 Things You Should Know About Crown Royal

Since its American arrival in the 1960s, Crown Royal has grown to become the top-selling Canadian whisky brand in the United States.

Gallo Backs Black Box With New Campaign, New Products

E.&J. Gallo is rolling out six new wines under the Black Box wine brand. The newcomers include three new offerings under Black Box’s “Taste-Forward” range: Tart & Tangy Sauvignon Blanc, Vibrant & Velvety Red Blend, and Deep & Dark Cabernet Sauvignon, each priced at $22 a 3-liter. Additionally, Black Box is introducing a lower-calorie “Brilliant Collection,” featuring Chardonnay, Pinot Grigio, and Cabernet Sauvignon, also retailing at $22. The Brilliant Collection wines have 70 calories a five-ounce serving.

Gallo is further backing Black Box—which it acquired from Constellation along with a host of other wine labels last year—with a national media campaign starring “Parks and Recreation” and “Big Little Lies” actor Adam Scott. According to the company, the “Savvy Man” campaign features Scott using “his wit and charm helping demystify the category and make premium boxed wines more approachable and inclusive.” The campaign is debuting this month across top streaming and digital platforms like Roku, Hulu, and YouTube.

French organic wine production increases 22%

As more and more French consumers look to buy organic, production of organic wine in France is increasing and more vineyards are turning to the practice.


Often Overlooked, Flower Wine Is in Full Bloom

Flower wine has a deep global history throughout the Middle East, Asia, Europe and the United States.

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The 10 Most Popular Light Beers in America, New Data Says

This import has taken over as the beer of choice.

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Why blog about wine now?

I’ve got to say this: with what the world is witnessing right at this moment, I find it exceedingly difficult, if not absurd, to think about writing a post on a wine blog.

Wineries can tap into growth in health and wellness category

Consumers have diverse and interesting offerings in spirits, beer, and cider that are pioneering changes in alcohol content and nutritional factors.

AVA Map Explorer

Use the American Viticultural Area (AVA) Map Explorer to view the boundaries of all established and proposed AVAs.

Migraines and Wine: What a pain!

What makes them so certain that it is the sulfites? Maybe it is because the label says “contains sulfites?”


Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world, the challenge for brand owners in wine will be retaining relevance and value.

Why bother with Old Vines?

They’re just old and worn out, right?

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Does Indigenous Yeast Really Exist? The Wine Community is Divided.

Other wine professionals maintain that indigenous yeasts bring unique characteristics to wine, even if those strains are difficult to identify.

MA Liquor license ballot question has layers of controversy

So-called ‘compromise’ bill pits packies against food stores

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You can now buy beer-flavored lollipops from Coors Light

If you’ve been thinking for a while that lollipops could improved by more hops, then today is your lucky day. Coors Light has decided it’s high time for beer-flavored lollipops – and they’re on sale now.

What Happens If You Microwave Red Wine?

If there is one gadget that we think a professional chef is disinclined to admit in his kitchen, it’s a microwave.

There’s Never Been a Better Time to Join a Wine Club

Franklin Wine Club Wines

A well-chosen selection of wines delivered right to your door.

Sounds pretty good these days.

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