Liquor Industry News
The Wonderful World Of Wine (WWW)
By: Mark C Lenzi
CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*
11-29-2021
Liquor Industry Week In Review
The Wonderful World Of Wine (WWW)
This Weeks Highlights:
New Products
Why Moms Are Ditching Wine for Weed
Guinness launches Bourbon barrel-aged Chocolate Mint Stout
The Best Gins for Martinis
Boston is one of America’s best craft beer cities, according to Fodor’s Travel
Destinations north of Boston are also worth a toast.
https://www.boston.com/travel/beer/2021/11/12/boston-best-craft-beer-cities/
How Beaujolais Nouveau Won (And Lost) Generations of U.S. Drinkers
In the aftermath of the pandemic, industry experts project a 25% drop in Beaujolais Nouveau sales in the U.S., according to a 2020 Euronews report.
https://www.winemag.com/2021/07/06/beaujolais-nouveau-celebrated/
This vodka is made from Malbec and Merlot grapes too damaged by California fires to be used for wine
Last year’s Glass Fire in California wreaked havoc on the wine industry. But Hangar 1, a vodka producer in the state, put some of the affected grapes to good use.
140-year-old cattle ranch turns to wine to survive drought
“We get really hot days here but also really cold nights, and that’s ideal for wine grapes.”
New study sheds light on how drinking red wine in a wine bar affects consciousness
Although the intoxicating effect of alcohol is common knowledge, little research has been conducted to examine how wine consumption is related to specific changes in consciousness.
Let’s Discuss Lowering the Legal Drinking Age
It has been years since any state seriously considered raising the age at which it is legal to drink.
https://fermentationwineblog.com/2021/11/lets-discuss-lowering-the-legal-drinking-age/
Why It’s Worth Spending More on Prosecco Superiore DOCG
You’d be hard-pressed to find someone who doesn’t love a glass of Prosecco,
The Difference Between London Dry and Plymouth Gin, Explained
Keep reading to learn more about how these two British-bred classics stack up.
Are alcohol-free wines drinkable (by wine drinkers)?
We have recently been told that the biggest growth segment in the wine industry is low-alcohol and alcohol-free wines
http://winegourd.blogspot.com/2021/11/are-alcohol-free-wines-drinkable-by.html
Twisted City of Vines: The Forgotten Role of Native Americans in LA Wine History
In researching Los Angeles’s wine history, journalist Frances Dinkelspiel discovered LA’s former status as “The City Of Vines” was due in large part to the exploitation of the Native American population.
https://knock-la.com/frances-dinkelspiel-twisted-city-of-wines-review/
CAVA’S DANGEROUS DALLIANCE WITH MANDATORY ORGANIC PRODUCTION
Cava DO (Denominaciones de Origen), the governing body for Cava wine, the most famous sparkling wine of Spain, has announced that, effective from 2025, the production of Cavas de Guarda Superior, a category of the highest quality that includes Cavas Reserva (minimum 18 months of ageing), Gran Reserva (minimum 30 months of ageing) and Cavas de Paraje Calificado (from a specific area and with a minimum of 36 months of ageing), will be 100% organic.
https://www.thechalkreport.com/post/cava-s-dangerous-dalliance-with-mandatory-organic-production
Kiss brings spirits range to US
American rock band Kiss has launched Drink It Up, a range of rums and gin, in the US.
https://www.thespiritsbusiness.com/2021/11/kiss-brings-spirits-range-to-us/
The Fantastic Four of Tuscan Merlot
In Tuscany, Merlot is taking centre stage as the following four wines go to show.
https://www.wine-searcher.com/m/2021/11/the-fantastic-four-of-tuscan-merlot
Digging into the Soil and Terroir Diversity of Conegliano Valdobbiadene Prosecco Superiore
Local experts showcase how the unique soils of Conegliano Valdobbiadene Prosecco Superiore DOCG elevate it to the level of the best sparkling wines of Italy—and from around the globe
Bonterra® Becomes World’s First Organically Farmed, Climate Neutral Certified Wine
In certifying as Climate Neutral, Bonterra disclosed that on average, a bottle of Bonterra wine (750ml) creates 3.4 pounds of carbon dioxide-equivalent emissions (CO2E);[1] in comparison, an apple creates 0.09 lbs. CO2E, while a smartphone creates 131 lbs. CO2E.[2] Sharing this information builds on Bonterra’s legacy of responsible practices, now elevating and contextualizing the likes of regenerative farming, 100% green power use at the winery, and advanced water stewardship within the framework of a reputable, product-level certification that consumers understand.
https://www.winebusiness.com/news/?go=getArticle&dataId=253402
Three Things I Learned About Wine Marketing from Kevin Zraly
Zraly’s book is organized around a restaurant wine list. Red wines, white wines, sparkling, Rosé, and so on.
https://wineeconomist.com/2021/11/16/zraly-2/
What Does ‘Austere’ Mean in Wine?
The descriptor could also indicate details about a wine’s origin or age.
https://www.winemag.com/2021/11/16/austere-wine-meaning/
The Best Gins for Martinis (2021)
If any doubts lingered over the Martini’s iconic status, one need only search Emojipedia where they’d find it used as the literal, illustrated synonym for “cocktail” itself.
How to Spot Fake / Counterfeit Champagne
As with most expensive and desirable items, there is always the potential that counterfeits are floating about.
https://glassofbubbly.com/how-to-spot-fake-counterfeit-champagne/
How Pay-Per-Taste Technology Is Democratizing Wine Tasting
Not only do self-serve wine dispensers lack implicit bias, they also make rare wines more widely available
https://sf.eater.com/2021/11/16/22778941/self-serve-technology-wine-tasting-napa-sonoma
California Wine: Climate Change Could Decimate State’s Wine Industry
Here’s a tip for fans of the famously bold flavor of California wine: drink up now.
https://www.huffpost.com/entry/california-wine-climate-change_n_3053438
Male, Female or Nonbinary? Who’s gendering wine?
Can or should a wine be ‘masculine’ or ‘feminine’ or even ‘non binary’? Robert Joseph steps into the minefield of wine descriptors and categories.
As East Coast Wine Industry Grows, So Too Wine Education Programs
The East Coast wine industry is growing—and finding itself increasingly in need of educated workers
https://wineindustryadvisor.com/2021/11/18/east-coast-wine-education
The Italian Winemaking Region That’s Uncorking Its Potential
During fall, the steep hills around the Abruzzo region of Italy buzz with activity as harvest begins throughout the swathes of vineyards.
Ruchè’s Revival: Meet Piedmont’s Secret Darling
Among the tapestry of royal reds like Barolo, Barbaresco and Barbera in Italy’s Piedmont region, a lesser-known jewel has been enjoyed for centuries in the gentle hillsides around the village of Castagnole Monferrato.
https://www.winemag.com/2021/11/17/ruche-wine-piedmont-italy/
The Two Elements of Vegan Food and Wine Pairings You Should Know
Wine pairings with vegan and vegetarian dishes have high potential to dazzle, if you keep a few key elements in mind.
https://www.winemag.com/2021/11/16/vegan-vegetarian-wine-pairing-tips/
Why Moms Are Ditching Wine for Weed: ‘I Don’t Worry About Stigma’
As the use of cannabis becomes more common around the country, many moms are ditching the “Mommy needs a drink” trope and instead kicking back to unwind with cannabis.
https://www.sheknows.com/parenting/articles/2471030/moms-drinking-wine-smoking-weed-stigma/
Guinness launches Bourbon barrel-aged Chocolate Mint Stout for Christmas
With Christmas products already jockeying for position in the aisles, Guinness has entered the fray with a Kentucky Bourbon barrel-aged Chocolate Mint Stout ready to kick off your festive fun.

Guinness announces their new Chocolate Mint Stout Aged in Kentucky Bourbon Barrels from the Guinness Open Gate Brewery in Baltimore.
Moscato d’Asti Docg: prejudices at home, success in the U.S., the search for quality
Moscato is one of the most “bullied” grape varieties at home, in Italy, and one of the most exported in the world, especially in the States where the most appreciated version is the low-alcohol, sugary and effervescent one typical of the Asti area.
Franzia Unveils a Winter Wonderland of Boxed Wine-Loving Sweaters and Onesie With New Holiday Merchandise Collection
For next level holiday cheer, the collection includes a limited-edition collaboration sweater between Budweiser and Franzia that toasts to Buds and Franz
WSU Tri‑Cities launches online certificate program to train winery, tasting room servers
Washington State University Tri-Cities has launched a new online Wine Tasting Room Certificate program that trains winery and tasting room servers on wine business customer service, knowledge of Washington wines, sensory attributes of wine, as well as suggestions for selling wine.
“Hard Seltzer Has Left the Building”
Wine Opinions ran a survey of 1,654 primarily high frequency wine drinkers, measuring their trial and usage of hard seltzers
https://wineopinions.com/wp-content/uploads/2021/11/November_2021_Wine_Opinions_Newsletter.pdf
Why to certify Washington vineyards
Washington state’s wine industry prepares to launch sustainable certification program.
https://www.goodfruit.com/why-to-certify-washington-vineyards/
There’s Never Been a Better Time to Join a Wine Club
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