Franklin Liquors-The Wonderful World of Wine

Franklin Liquors

Liquor Industry News

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi

CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*

10-21-2024

Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

Why does ‘Reserve’ always mean more oak?

Has the fine wine market reached the bottom?

Wine and Spirits Struggling in US Retail

Taste the Wine Rainbow

Let’s have a look at why wines are the colors they are.

https://verovino.com/vero-blog/wine-color-red-white-rose-orange-maceration-winemaking

Susana Balbo Makes History As First Argentinian Woman Honored in Decanter Hall Of Fame

The “Queen of Torrontés” becomes the second woman in the Americas to receive the prestigious award of excellence

https://www.prweb.com/releases/susana-balbo-makes-history-as-first-argentinian-woman-honored-in-decanter-hall-of-fame-302262510.html

What’s all this business about lying wine bottles on their side?

However, there is one guideline that may be more questionable. This is the suggestion that wine bottles should be stored lying on their side.

http://winegourd.blogspot.com/2024/09/whats-all-this-business-about-lying.html

Is Applejack The Same As Apple Brandy?

Apple brandy, liquor made from fermented and distilled apples, is the perfect spirit for your tasty fall cocktail or as a digestif paired with a slice of pie.

https://www.chowhound.com/1673578/applejack-vs-apple-brandy-difference/

What, Exactly, Are Tannins In Wine?

A wine’s tannin content directly correlates with how “dry” it feels after you drink it.

https://www.thetakeout.com/1675354/what-are-tannins-in-wine/

Is Blush Wine The Same As Rosé?

Once upon a time, rosé wines had a terrible reputation as sweet drinks reserved for our dear old grandmas.

https://www.tastingtable.com/1673773/difference-blush-rose-wine/

Expert’s ’20/20 rule’ reveals why you’ve been drinking wine wrong all along

Don’t let your vino go to waste, and listen to the wine experts

https://www.tyla.com/life/food-and-drink-/expert-wine-rule-explained-632420-20241001

Lambrusco: It’s time to get to know this unique wine

It’s time to give this delicious wine another chance

https://www.themanual.com/food-and-drink/lambrusco-wine-guide/

Europe’s Latest Natural Wine Darling Is… N/A?

Described as the “the gamay version of a root beer,” L’Antidote has become a fashionable fixture in Paris, Copenhagen, London and beyond.

https://punchdrink.com/articles/lantidote-nonalcoholic-natural-wine/

Master Sommelier Andrea Immer Robinson Launches New “Quench” Series

Monthly Livestream Show celebrates the fun and fascination of wine, beverage, and food

https://www.winebusiness.com/news/article/293425

Grocers tap into alcohol sales with stand-alone liquor stores

Standalone stores allow retailers to get around state liquor sale restrictions and can provide them with a new opportunity for growth, experts say.

https://www.grocerydive.com/news/grocers-alcohol-sales-standalone-liquor-stores/728264/

Wine Marketing Surfs the Youth Edge

Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?

https://www.wine-searcher.com/m/2024/10/wine-marketing-surfs-the-youth-edge

The Ideal Temperature To Drink Guinness At (And Why It Takes 24 Hours)

To get the scoop on what that temperature is and why, we spoke with Guinness Brand Ambassador Zack Berger.

https://www.chowhound.com/1679669/best-temperature-drink-guinness-beer/

Can You ‘Split the G’? How Gulping Guinness Became an Online Phenomenon

That new phenomenon is called “splitting the G,” in which drinkers try to swallow enough beer on their first drink that the line between liquid and foam ends up halfway through the “G” of the Guinness brand on the glass.

https://vinepair.com/articles/splitting-the-g-guinness-trend/

What Kind Of Beer Is Corona?

Corona is one of the best-selling imported beers in the United States, and its unmistakable logo is advertised at a near-constant rate

https://www.chowhound.com/1674934/what-kind-beer-corona/

Mead Vs Wine: Are They The Same Thing?

Though there’s some debate about which beverage was invented first, scholars agree that mankind has been enjoying both wine and mead for thousands of years.

https://www.chowhound.com/1674820/mead-vs-wine-difference/

Is Any Amount of Red Wine Good for You?

Research has been conflicted about whether any amount of any kind of alcohol can confer health benefits. See where experts currently land on this controversial subject.

https://www.everydayhealth.com/diet-nutrition/is-red-wine-good-for-you/

Endorsing ‘no safe level of alcohol’ would be a drastic mistake

Headlines like this one may be coming to a newspaper near you: “Americans told that health risks increase from even a sip of alcohol.

https://thehill.com/opinion/healthcare/4907269-alcohol-consumption-health-guidance/

New Dom

Dom Pérignon is releasing a special-edition Vintage 2015 honoring artist Jean-Michel Basquiat. The special offering features artwork inspired by one of Basquiat’s most influential pieces, In Italian (1983), reflected in the design of three unique coffrets (gift boxes), each depicting a different section of the painting. When brought together, the coffrets reveal the full artwork. Debuting in select retailers this month, Dom Pérignon’s special-edition Vintage 2015 retails at $305.

What is amaretto? The basics of this classic Italian liqueur

Amaretto 101

https://www.themanual.com/food-and-drink/what-is-amaretto/

Women more likely to choose wine with feminine labels, study finds

To appeal to the majority of consumers, winemakers may want to pay as much attention to what’s on the bottle as what’s in it

https://phys.org/news/2024-10-women-wine-feminine.html

Head to One of These Haunted Wineries This Spooky Season

Spirits are spooky, but wine is, too. In fact, many historic wineries around the country are rumored to have ghosts, spirits and paranormal activity haunting their premises, some for decades.

https://www.wineenthusiast.com/culture/travel/haunted-wineries/

I Wasn’t A Whiskey Drinker — Then I Learned About Whiskey

If you too are scared of whiskey, this guide to every kind of whiskey is a great place to start.

https://spoonuniversity.com/lifestyle/guide-to-every-kind-of-whiskey/

Amaro: Everything you ever wanted to know

This is the Amaro primer you need

https://www.themanual.com/food-and-drink/what-is-amaro/

Booze to battery: Wine powers new energy storage tech, can boost EV range, performance

The researchers built a prototype battery cell, similar in size to those used in mobile phones, that demonstrates the potential of their technology by storing more energy than traditional graphite-based batteries.

https://interestingengineering.com/energy/wine-powers-new-battery-tech-ev

Having A Drink Before Dinner? Don’t Order These, Experts Say.

From aperitifs to martinis, here’s how a predinner cocktail can affect your palate.

https://www.huffpost.com/entry/having-a-drink-before-dinner-dont-order-these-experts-say-goog_l_66fec763e4b09a8f84882d65

Revolutionizing Refreshment: How Science is Redefining Beer Taste and Health

New studies reveal significant findings on beer’s taste components including the effect of coriander sourced from various countries, the impact of barley proteins on hop bitterness, and the exploration of probiotic-rich beers. This research aids in developing tailored beers that could enhance both flavor and health benefits.

https://scitechdaily.com/revolutionizing-refreshment-how-science-is-redefining-beer-taste-and-health/

How To Store Bourbon Cream For The Longest Shelf Life

This need for refrigeration is because of the bottle’s cream content.

https://www.tastingtable.com/1676838/should-you-refrigerate-bourbon-cream/

Helpful Tips To Know That Will Save You Money On Wine

We’ve gathered a team of experts to help savvy wine-lovers find affordable bottles worth drinking

https://www.chowhound.com/1680655/tip-save-money-wine/

Lawmakers Demand Halt to Controversial Alcohol Study in U.S. Dietary Guidelines Review

More than 110 members of Congress have called on the government to shut down a study on drinking being done as part of the U.S. Dietary Guidelines for Americans (DGA) review.

https://www.winebusiness.com/news/article/293547

Why does ‘Reserve’ always mean more oak?

While there is no agreed upon definition of what constitutes a reserve-labeled wine, there is almost always a common thread. The wine sees a high(er) percentage of new oak.

https://www.northwestwinereport.com/2024/10/why-does-reserve-mean-more-oak.html

New Fre

Fre Alcohol-Removed Wines, part of the Trinchero portfolio, is adding a Pinot Grigio varietal. With this new addition, Fre’s collection now includes ten 750-ml. SKUs. Trinchero says Fre contains 50% fewer calories than traditional wines, is gluten-free, and vegan. The new Pinot Grigio is debuting nationally at $10 a bottle. Fre, the leader in non-alcohol wines, rose 10% to 380,000 cases in the U.S. last year, according to Impact Databank.

Could This Be the Next Trending Destination in Piedmont?

What is even more unique, is the way history blends into the culture and hillsides in such an ever-present manner that locals often treat amazingly old relics with an ‘eh sure’ attitude that astounds ‘younger’ countries, such as America.

https://verovino.com/vero-blog/asti-wine-monferrato-italy-moscato-dasti-brachetto-barbera-piedmont

Prosecco vs. Champagne: The difference is about more than just location

Before you pop that bubbly, you should know what you’re drinking

https://www.themanual.com/food-and-drink/prosecco-vs-champagne/

Before Drinking Sake, Learn To Read The SMV Level

This is a scale used to determine the degree of dryness or sweetness of a sake by measuring the amount of residual sugar and alcohol it contains, therefore giving you an idea of its taste.

https://www.tastingtable.com/1679499/drinking-sake-smv-level/

The Budget Champagne You Shouldn’t Even Consider Buying

Often, the more affordable varieties of “champagne” don’t fall under the true definition of champagne, which must use grapes from the Champagne region of France.

https://www.tastingtable.com/1683845/worst-budget-champagne-to-drink/

10 fascinating things you didn’t know about wine harvest

Things you didn’t know about wine harvest

https://www.themanual.com/food-and-drink/interesting-wine-grape-harvest-facts/

How Long Is A Keg Good For Once It’s Been Tapped?

There’s no denying that draft beer tastes better than bottled or canned alternatives.

https://www.tastingtable.com/1684038/how-long-keg-good-for-once-tapped/

15 Facts About Bourbon You Probably Didn’t Know

Everyone knows what bourbon is — or do they?

https://www.tastingtable.com/1679860/facts-about-bourbon/

The Best Prosecco Wine Guide

Prosecco is made from a grape of the same name, also known as Glera, although Chardonnay may also be used.

https://bottlebarn.com/blogs/news/the-best-prosecco-wine-guide

Research reveals misleading practices in alcohol industry apps

Alcohol industry-funded apps may use covert ‘misinformation strategies’, omit important public health information and could ‘nudge’ users towards drinking more alcohol, new research has found.

https://www.news-medical.net/news/20241012/Research-reveals-misleading-practices-in-alcohol-industry-apps.aspx

Forget acid-washed! Wrangler partners with Coors Banquet for beer-wash jeans

Americans might be drinking less beer these days, but that’s only opening up more inventive ways to deal with the surplus.

https://finance.yahoo.com/news/forget-acid-washed-wrangler-partners-142424119.html?guccounter=1

Wine and Spirits Struggling in US Retail

Despite brave talk of recovery, new data reveals that the outlook for US alcohol sales is far from rosy

https://www.wine-searcher.com/m/2024/10/wine-and-spirits-struggling-in-us-retail

Dan Berger’s Wine Chronicles: The Glut

There is no question that the current massive sea of wine that exists throughout California poses enormous problems for many wineries.

https://napavalleyfocus.substack.com/p/dan-bergers-wine-chronicles-the-glut

The Best Season for Beer Sales Is Over, and It Was Bad

With the benefit of a bit of hindsight to let the data catch up, it is time once again for the Hop Take Quarterly Beer Business Report Card.

https://vinepair.com/articles/hop-take-bad-summer-for-beer-sales/

What Type Of Liquor Is Hennessy Anyway?

Well, let’s clear up any confusion. Hennessy is a cognac (which itself, is a type of brandy).

https://www.chowhound.com/1682565/what-type-liquor-hennesy/

Would you drink wine from a reused bottle?

New York state would like you to think about it

https://www.lohud.com/story/news/ny-news/2024/10/10/new-york-wineries-reusable-wine-bottles-under-discussion/74877484007/

We Need To Talk About Duckhorn…

Here’s a brand who, for all intents and purposes, had been fairing decently in the current market climate

https://medium.com/@nathanwestfall/we-need-to-talk-about-duckhorn-750587e49a03

Has the fine wine market reached the bottom?

There’s little doubt that the fine wine market has been in doldrums for the last 18 months – and despite a brief rally during August, the latest report from Liv-ex September saw an even sharper decline. We clearly aren’t out of the woods yet, but has the market finally reached the bottom?

https://www.thedrinksbusiness.com/2024/10/has-the-fine-wine-market-reached-the-bottom/

The US Wine Market Faces an Unwelcome New Normal

For years, the US has been the world’s most appealing export market. Not only were American consumers prepared to pay more, but the market kept expanding. Jeff Siegel says the party’s over.

https://www.meiningers-international.com/wine/news/us-wine-market-faces-unwelcome-new-normal

There’s Never Been a Better Time to Join a Wine Club

Franklin Wine Club Wines

A well-chosen selection of wines delivered right to your door.

Sounds pretty good these days.

Shop Here

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Franklin Liquors

Liquor Industry News

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi

CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*

10-07-2024

Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

The Wonderful World of Wine (WWW) TV

The Non-Alcoholic Trend Cycle

Is Wine Facing Prohibition 2.0?

Frost hits South Australia wine regions

South Australia has been hit with brutal cold snaps this winter which have impacted on grape growers who have already been hit hard by climate change and weather conditions in recent years.

https://www.thedrinksbusiness.com/2024/09/frost-hits-south-australia-wine-regions/

Kegged Wine Should Be a Win-Win, So Why Isn’t It Everywhere?

To keg or not to keg, that is the question preoccupying a number of winemakers these days.

https://vinepair.com/articles/kegged-wine-debate/

How Bourbon Got Its Name

The origins of bourbon whiskey are shrouded in mystery and interlaced with fable.

https://www.chowhound.com/1661491/how-bourbon-got-its-name/

Put Your Calculator Away. Here’s How Many Shots are in a Handle of Liquor

Since shot size isn’t mandated in the U.S., the question is more complicated than you think. So, we spoke to an expert who knows a thing or two about making drinks.

https://www.mensjournal.com/food-drink/how-many-shots-handle

Is Tasting 3,000 Wines a Year Hazardous to Your Health?

People look at me funny when I tell them I put 3,000 wines in my mouth each year as part of my newspaper and magazine work

https://www.wineenthusiast.com/culture/industry-news/wine-reviewer-health/

How California Winemakers Changed How Wines Are Named

The compelling history of vintners in search of an identity.

https://robbreport.com/food-drink/wine/why-new-world-wines-named-after-varietal-1235856552/

Can You Improve Your Wine Tasting Skills or Are You Just Born With It?

There’s actual science behind tasting wine like a pro. But practice is key.

https://www.foodandwine.com/improve-your-wine-tasting-skills-8715611

Wine crisis: France looks to tear up 30,000 hectares of vines

It comes as younger people are drinking less wine

https://www.connexionfrance.com/news/wine-crisis-france-looks-to-tear-up-30000-hectares-of-vines/679713?_bhlid=fe229de95f73f41b0d0dc13b07e625ae0d935d78

Some experts are calling for age restrictions on the sale of nonalcoholic drinks. Here’s why

They won’t get you buzzed, but some experts say low-alcohol and alcohol-free beers and mocktails shouldn’t be sold to minors, and they’re calling for laws that curb underage sales to kids and teens.

https://wsvn.com/news/us-world/some-experts-are-calling-for-age-restrictions-on-the-sale-of-nonalcoholic-drinks-heres-why/

New Bulliet

Diageo-owned Bulleit is adding a 10-year rye whiskey as a new permanent part of its core range. The new whiskey maintains the flagship Bulleit rye’s mashbill—95% rye and 5% malted barley—and is aged for a minimum of 10 years in new charred American white oak barrels. Bottled at 45.6% abv, it retails at $50 a 750-ml. and is rolling out nationally. Bulleit had U.S. volume of 1.75 million cases in the U.S. last year, ranking second in American whiskey’s above-$25 segment.

The world’s wine was almost decimated by a small pest. Missouri saved the day

Vineyards around the world were almost sucked to death by a small insect. The only reason we still have wine today is thanks to Missouri.

https://www.ksdk.com/article/news/verify/missouri-saved-the-worldwide-wine-industry-heres-how-verify-phylloxera/63-533decf2-9550-4afd-9da0-819c9010a142

Wine Film Review: SOMM Cup of Salvation

SOMM Cup of Salvation is now available via Apple, Amazon, and SOMM TV streaming platforms and is scheduled for limited theatrical release very soon.

https://wineeconomist.com/2024/09/17/wine-film-review-somm-cup-of-salvation/

The Non-Alcoholic Trend Cycle

Like every good piece of research on the state of our world will say for the next half century, it all started with the pandemic.

https://medium.com/@nathanwestfall/the-non-alcoholic-trend-cycle-933f824b113d

Everything You Need To Know About Reading Wine Labels

For many casual wine drinkers, reading wine labels can feel overwhelming.

https://www.chowhound.com/1665956/how-to-read-wine-labels/

Alcohol-free wine: All you need to know

Unless you walk around with your eyes firmly shut, you will almost certainly be aware of the growing popularity of non-alcoholic drinks. They’ve been filling column inches, supermarket shelves and drinks lists for several years now. But how are alcohol-free wines made, how do they differ from alcoholic versions, and what can we expect in the future?

https://www.decanter.com.master.public.keystone-prod-eks-euw1.futureplc.engineering/learn/alcohol-free-wine-all-you-need-to-know-536217/

The Reasons To Choose Boxed Wine Over Bottled

When it comes to wine, most of us are still a little snobby about the packaging, even with lower-priced selections.

https://www.chowhound.com/1662066/why-boxed-wine-better-bottled/

How Was Wine Blindsided by Recent Trends in Consumption and Demand? Pick a Reason.

Is it any surprise that not enough people in the wine business noticed the anti-drinking efforts and tried to do something about them? Probably not.

https://wineindustryadvisor.com/2024/09/17/how-was-wine-blindsided-by-recent-trends-in-consumption-and-demand-pick-a-reason/

What Kind Of Alcohol Is Ouzo?

Like gin, another clear alcohol, ouzo is a neutral spirit flavored with herbs, spices, and botanicals.

https://www.chowhound.com/1664956/what-kind-alcohol-ouzo/

Chianti wine: Everything you want to know about this charming drink

There’s something special about this Italian superstar

https://www.themanual.com/food-and-drink/chianti-wine-guide/

Full Proof, Barrel Proof, And Cask Strength Bourbon: The Differences Explained

Whether you’re an initiate, intermediate, or even an expert in the vast world of bourbons, it can sometimes be overwhelming just to browse the shelves in search of a bourbon that fits your palate.

https://www.chowhound.com/1665964/difference-proof-cask-strength-whiskey/

Cocktail machines, powered by AI, are creating a stir. Can they replace the human bartender?

What if all these are possible just by touching a screen in your living room?

https://economictimes.indiatimes.com/industry/cons-products/liquor/cocktail-machines-powered-by-ai-are-creating-a-stir-can-they-replace-the-human-bartender/articleshow/113557299.cms?from=mdr

Is Wine Facing Prohibition 2.0?

Nearly a century on from the last alcohol ban in the USA, younger generations are increasingly turning away from alcohol leaving a worried wine industry.

https://www.wine-searcher.com/m/2024/09/is-wine-facing-prohibition-20

Why Did Wine Have to Go and Make Things So Complicated?

Young Wine Consumers Seek Clarity and Context when Purchasing

https://www.winebusiness.com/news/article/292822

What Wine Should You Use When Making Sangria?

Summer may be coming to an end, but sangria season is still in full swing.

https://www.chowhound.com/1666553/best-wine-use-sangria/

What Is Brandy Really Made From?

If you’re wondering what’s in brandy, a liquor that contains an average of 40 to 50% alcohol by volume, the origins of its name help demystify the spirit.

https://www.chowhound.com/1666946/what-is-brandy-made-of/

The Sugar Standard That All Tequilas Must Follow

One such requirement is that at least 51% of the liquor’s fermentable sugars are from agave.

https://www.chowhound.com/1672630/ratio-rule-tequila-follow/

Natural, Organic, Biodynamic: Decoding Labels When Shopping For Wine

Shopping for wine can be…a lot. And in recent years, as the world of natural wines has taken over wine shops and social media feeds (unless that’s just me?) you may be wondering what the terms that get tossed around really mean.

https://www.mindbodygreen.com/articles/natural-organic-biodynamic-wine-terms-explained-47108a

What Makes Spumante Wine Different From Champagne?

But what exactly separates these two drinks? We’re here to explore the complex answer to that question.

https://www.chowhound.com/1673489/spumante-vs-champagne-wine-different/

Riunite’s Lambrusco Wine Is the Drink of Fall—Here’s the Story of Its Italian Roots

However, one specific culinary import became a cultural phenomenon here in the US during the ‘70s and ‘80s: Riunite Lambrusco.

https://localemagazine.com/best-riunite-lambrusco-wines/

10 Best Distilleries With Restaurants To Visit Across The US

After a long distillery tour with an ample tasting experience, there’s nothing your body needs more than a meal to soak up the alcohol.

https://www.tastingtable.com/1670823/distilleries-with-restaurants-us/

Doing This One Thing Makes Wine Taste Better With Food, According to Amanda McCrossin

When in doubt, go high acid.

https://www.foodandwine.com/wine-pairing-secret-tip-8719814

How to Order Wine to Find a Bottle You Love

Expert sommeliers give us tips on how to ask better questions and pick out the perfect bottle. (Hint: Price isn’t everything.)

https://www.bonappetit.com/story/how-to-talk-to-sommelier

Here’s Why Cheap Wine Is So Expensive On Restaurant Menus

There are a couple of reasons why a cheap wine is ridiculously pricey at a restaurant.

https://www.tastingtable.com/1670238/why-wine-expensive-at-restaurants/

What Is Orange Wine and Does It Actually Contain Oranges? Wine Pro Shares More About This Bright-Colored Drink

Plus, find out the best dishes to pair orange wine with to make your dinner extra special

https://www.firstforwomen.com/food-recipes/how-to/what-is-orange-wine

Can You Decant Wine Through a Coffee Filter?

Technically, it’s possible to decant this way. But rather than imbuing the wine with the same benefits as traditional decanting, the coffee filter will merely filter out any undesirable sediment. And as Edgerton explains, you’ll also end up with less wine than you started with.

https://vinepair.com/articles/decant-wine-through-coffee-filter-explainer/

The Wine Industry is Often Its Own Worst Enemy

When the going gets tough the industry circles the wagons and shoots inward

https://www.marketingwine.com/2024/09/24/the-wine-industry-is-often-its-own-worst-enemy/

Organic Wine Faces Punishing New Rule

Forever contending with a shifting definition, organic wine now has a fresh challenge in the shape of a new rule from the US Department of Agriculture.

https://www.wine-searcher.com/m/2024/09/organic-wine-faces-punishing-new-rule

What, Exactly, Is an Indigenous Grape?

You’ve sipped Chardonnay and swirled Syrah. You’ve poured glasses of Pinot Noir and ordered rounds of Riesling. But are you familiar with Sicilian varieties like Catarratto and Grillo? What about Rkatsiteli or Kakheti?

https://www.wineenthusiast.com/basics/drinks-terms-defined/indigenous-grapes/

The Wonderful World of Wine (WWW) TV

24/7 TV Channel

https://strimm.com/Wine/Wine

Sideways is 20 and still affecting the wine industry

Sideways Effect

https://www.themanual.com/food-and-drink/sideways-effect-on-wine-20-years-later/

German Vs American Beer: What Makes Them Different?

That prompts the question, what is the difference between American and German beers?

https://www.chowhound.com/1669448/german-vs-american-beer-difference/

The Wonderful World of Wine (WWW) Twitch

https://www.twitch.tv/thewonderfulworldofwine

Côtes du Rhône announces new Cru

Laudun in the Southern Rhône has been promoted to Cru status, making it the 18th Cru of the Côtes du Rhône

https://www.thedrinksbusiness.com/2024/09/cotes-du-rhone-announces-new-cru/

New Ultra

Anheuser-Busch is introducing Michelob Ultra Zero, the latest alcohol-free option from the U.S.’s largest brewer. The new release will hit shelves in January 2025 with each 12-ounce can containing 29 calories and 0% abv. Upon launch, Michelob Ultra Zero will be available in 12-packs of 12-ounce cans, with 6-packs of 12-ounce bottles to follow in March 2025. On their releases, both packages will be available across the U.S. Michelob Ultra was down 1% to 12.2 million barrels in the U.S. last year, according to Impact Databank.

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