Franklin Liquors-The Wonderful World of Wine

Exploring all things wine with you!

02-05-26

The following are the key stories curated in the “Liquor Industry News” for February 5, 2026:

• Tenuta Fratini’s Impact in Bolgheri: A feature on how Tenuta Fratini is introducing a new and exciting profile to the Bolgheri region of Italy, a prestigious area often compared to Bordeaux and Napa Valley.
• Dry January Substitution Trends: Reports indicate that for many Americans, “Dry January” has shifted from total abstinence to substitution. There is a notable rise in the consumption of cannabis-infused drinks and other alternatives as people move away from traditional alcohol.
• The “Wine Affogato” Trend: A look at the growing popularity of red wine floats (pouring full-bodied red wine over vanilla ice cream), a combination being described as “unexpectedly delicious.”
• Wine and Attention Spans: A lifestyle piece exploring the idea of whether wine—with its inherent need for slow appreciation—can help “save” modern human attention spans, which have reached historical lows.
• Lower ABV as the “New Normal”: Industry news regarding major brands like Foster’s (Asahi/Heineken) lowering their alcohol content to 3.4% ABV in the UK, signaling a potential shift in standard beer strengths.
• Cellar Tracker’s Market Outlook: CEO Eric LeVine argues that the “doom and gloom” narrative surrounding falling wine consumption is overplayed, suggesting that wine consumption remains healthy and that trends like Dry January haven’t made significant permanent inroads into the enthusiast market.

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This entry was posted on February 5, 2026 at 6:56 am and is filed under Liquor Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.