Archive for the ‘wine education’ Category

Liquor Industry News 11-27-23 The Wonderful World of Wine (WWW)

November 27, 2023

Exploring all things wine with you!

11-27-23

Liquor Industry News 11-27-23

November 27, 2023

Franklin Liquors

Liquor Industry News

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi

CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*

11-27-2023

Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

How much wine does the United States produce?

What’s up with Mass.’s liquor laws?

Why the Wine Industry Is Worried About Ozempic

Vineyards of the future will produce more than wine

Europe is seeking to use emissions and residues from winemaking for new products ranging from animal feed to antibiotic alternatives.

https://phys.org/news/2023-11-vineyards-future-wine.html

Cornell Study Exposes Hidden Health Danger in Non-Alcoholic Beer

The study examined bacteria growth in regular, low, and non-alcoholic lager.

https://www.mensjournal.com/news/hidden-danger-non-alcoholic-beer-cornell-study

The Absolute Best Wines To Pair With Popular Pasta Dishes

Few things are as satisfying as a warm bowl of pasta, ideally paired with a glass of wine.

https://www.tastingtable.com/1435552/absolute-best-wines-pair-popular-pasta-dishes/

Wine distributors say grocery store wine sales are hurting business

A distributor of Australian wines based in Fort Collins says the law that allowed wine to be sold in grocery stores is having a harsh effect on his company and small liquor stores.

https://kdvr.com/news/local/wine-distributors-say-bill-allowing-wine-sales-in-grocery-stores-is-hurting-business/

What is Mezcal? A Guide to the Tequila Alternative

The difference between tequila and mezcal remains a little murky and for good reason

https://manofmany.com/lifestyle/drinks/mezcal-guide

The Bestselling IPA No One Talks About — How Fiddlehead IPA Built A Brewery

The Vermont brewery is one of the most successful in the country, in one of America’s most beer-competitive states.

https://www.goodbeerhunting.com/blog/2023/11/2/how-fiddlehead-ipa-built-a-brewery

Wine assists sleep after drinking coffee

The relationship between wine and coffee could be beneficial for sleep patterns, a new scientific study has discovered.

https://www.thedrinksbusiness.com/2023/11/wine-assists-sleep-after-drinking-coffee/

Is It Finally Time For A New Wine Education?

The tide is already shifting, and how we learn about wine needs to shift too.

https://www.everydaydrinking.com/p/is-it-finally-time-for-a-new-wine

Remembering Beer Balls: The Spherical Keg of the ‘80s and ‘90s

By many accounts, beer balls were beloved. But where did they come from? And more importantly, where did they go

https://vinepair.com/articles/party-ball-beer-kegs/?utm_source=The+Drop+by+VinePair&utm_campaign=11d07aae5f-NOVEMBER_08_2023&utm_medium=email&utm_term=0_b653fb8c99-11d07aae5f-38937345&mc_cid=11d07aae5f&mc_eid=d42ed911dc

When Pairing Wine, The Temperature Of Food Matters As Much As Flavor

When it comes to choosing the perfect vino to accompany your meal, there is a crucial factor that often goes overlooked.

https://www.mashed.com/1440223/pairing-wine-food-temperature-matters-expert/

What Makes Indian Whisky Unique

In addition to unique distillate bases, there are also blends of styles.

https://www.tastingtable.com/1440296/what-makes-indian-whisky-unique/

Why The Location Can Be The Biggest Red Flag On A Wine Label

A wine label provides a wealth of information about the beverage, and a gifted wine aficionado can give you a full description of a bottle with nothing more than a thorough inspection of the packaging.

https://www.chowhound.com/1435787/biggest-red-flag-wine-label-quality/

Is Jack Daniel’s Bourbon?

What You Should Know About Tennessee Whiskey

https://www.gearpatrol.com/food/drinks/a45752670/is-jack-daniels-bourbon/

Discovering ‘Il Nizza’ – home of Piedmont’s superior Barbera Nizza DOCG

This beautiful, unspoilt region produces one of Italy’s most glamorous and fashionable reds

https://www.decanter.com/sponsored/discovering-il-nizza-home-of-piedmonts-superior-barbera-nizza-docg-516239/

Biodynamics in Wine Production

As the definition at the top says, this is about a holistic approach to farming that looks at the farm as a self-sustaining system.  It takes organic a step further.  These farms work without chemicals and adhere to a lunar calendar.

https://www.crushedgrapechronicles.com/wine-education/biodynamics-in-wine-production/

 Global wine production has fallen this year to its lowest level since 1961

Output reached 244.1 million hectolitres, down seven percent from last year, the intergovernmental body said as it presented its first estimates

https://www.france24.com/en/live-news/20231107-global-wine-production-hits-lowest-level-since-1961

Is There a Right Time to Add Vodka to Your Pasta Sauce? An Investigation

When do you add the vodka?

https://vinepair.com/articles/when-to-add-vodka-to-pasta-sauce/?utm_source=The+Drop+by+VinePair&utm_campaign=fe906f6419-NOVEMBER_07_2023&utm_medium=email&utm_term=0_b653fb8c99-fe906f6419-38937345&mc_cid=fe906f6419&mc_eid=d42ed911dc

Penedès to become world’s first 100% organic DO

All eyes in Penedès, just south of Barcelona, are turned to 2025 when the Spanish region is poised to become the first DO in the world to go completely organic, its president tells db.

https://www.thedrinksbusiness.com/2023/11/penedes-to-become-worlds-first-100-organic-d-o/

How 19 Crimes became ‘poster child’ for wine marketing

Freeing itself from the shackles of traditional wine marketing, 19 Crimes has instead been showing up at the Ultimate Fighting Championships and getting a priest to bury its bottles in a London graveyard (no, really).

https://www.thedrum.com/news/2023/11/07/how-19-crimes-became-poster-child-wine-marketing

EXPERTS CONFIRM: ADDING ICE TO WINE IS ACTUALLY GENIUS

Ice in wine is officially approved! Wine experts agree that putting ice in your wine is now considered a genius move.

https://www.2ec.com.au/trending/entertainment/experts-confirm-adding-ice-to-wine-is-actually-genius/

Green Chartreuse vs. Yellow Chartreuse: The Main Differences

These vibrantly hued herbal liqueurs contain complex flavors and boast centuries of history.

https://www.liquor.com/green-chartreuse-vs-yellow-chartreuse-8391171

What Does it Mean When a Wine Says “Reserve” on the Label?

Don’t let one word convince you to splurge on a bottle before you’ve done a little extra research.

https://www.foodandwine.com/reserve-wine-8401112

Why the Wine Industry Is Worried About Ozempic

The diabetes and weight-loss drug may inadvertently hurt winemakers.

https://www.sarasotamagazine.com/eat-and-drink/2023/11/ozempic-alcohol

Inside the movement to legalize magic mushrooms in Massachusetts

There are scores of people who have been growing and sharing magic mushrooms through underground networks for years support legalization because they want the therapeutic benefits to be more widely shared

https://files.constantcontact.com/cb479599001/be1920a0-b6bb-4419-ace7-95ebc5556e23.pdf?rdr=true

This Old-School Italian Party Trick Makes Red Wine So Much Better

We could all use a new way to enjoy that one bottle of red wine we’ve kept on the bar cart for months.

https://www.thekitchn.com/italian-red-wine-and-ginger-ale-23604524

Does Alcohol Never Expire? Know Shelf Life Of Liquor, Beer, And Wine

It is believed that the older the liquor, the tastier. But, it is not true.

https://www.news18.com/viral/does-alcohol-never-expire-know-shelf-life-of-liquor-beer-and-wine-8662769.html

A scientist looks at alcohol and health, and is concerned

There have been a number of sensible commentaries in the wine web universe, and I will summarize (and quote)  some of them here. Much of the rest of it leaves a lot to be desired, to say the least. Here, I offer a perspective on this.

http://winegourd.blogspot.com/2023/11/a-scientist-looks-at-alcohol-and-health.html

The ‘frightening’ way climate change will affect beer

Hop growing regions are having to find new strategies to sustain what they produce for breweries due to climate change

https://www.thedrinksbusiness.com/2023/11/the-frightening-way-climate-change-will-affect-beer/

Is Natural Wine a Headache-Free Elixir?

Natural winemakers forgo many of the additives found in commercial wines, like sulfites, a preservative that prevents oxidation in the wine and takes much of the popular blame for the headaches

https://www.charlottemagazine.com/is-natural-wine-a-headache-free-elixir/

What’s up with Mass.’s liquor laws?

Massachusetts liquor laws, and how the traditions of the Puritans may or may not inform how they exist today.

https://www.wbur.org/the-common/2023/11/13/field-guide-liquor-alcohol-laws

The Healthiest Alcoholic Drink, From A Registered Dietitian

Hardly ground-breaking news, alcohol—however moderate consumption may be—is not healthy. But what you choose to drink, according to Registered Dietitian Megan DeChatelets, can certainly impact the negative physical side effects

https://www.forbes.com/sites/tanyaakim/2023/11/12/the-healthiest-alcoholic-drink-from-a-registered-dietitian/?sh=60cfe1c06165\

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A New England Distillery Is Launching Trout-Flavored Brandy

Something’s fishy here …

https://www.foodandwine.com/tamworth-distilling-launches-trout-flavored-brandy-8400149

How much wine does the United States produce?

The US produced just over 752 million gallons in 2022, with 92% of that coming from California, Washington, New York, and Oregon vineyards.

https://usafacts.org/articles/how-much-wine-does-the-united-states-produce/

Think Twice Before Drinking Draft Beer

Bars often fail to maintain clean beer lines. Here’s what that means for your pint.

https://thetakeout.com/danger-of-draft-beer-dirty-vs-clean-beer-lines-bacteria-1851021087

You’d have to drink this much Champagne and other alcohol to gain 1 pound, says influencer

To calculate the adult beverage amounts, she multiplied each drink’s individual calorie count per serving by the number of servings it would take to equal 3,500 calories.

https://nypost.com/2023/11/17/lifestyle/youd-have-to-drink-this-much-alcohol-to-gain-1-pound-says-influencer/

Rolling Stones release rum

Crossfire Hurricane is a new rum brand created by English rock band The Rolling Stones.

https://www.thespiritsbusiness.com/2023/11/rolling-stones-release-rum/

Duckhorn to acquire Sonoma-Cutrer Vineyards for US$400 million

The Duckhorn Portfolio has agreed to acquire Sonoma-Cutrer Vineyards, a major player in luxury Chardonnay, from Brown-Forman

https://www.thedrinksbusiness.com/2023/11/duckhorn-to-acquire-sonoma-cutrer-vineyards-for-us400-million/

So Long to the Somm

About 10 years ago, the word “sommelier” was in the middle of both a PR glow-up and an identity crisis.

https://punchdrink.com/articles/somm-sommelier-wine/

Whoopi Goldberg relaunches her Prosecco brand

Sister Act star Whoopi Goldberg unveils the second release from her Whoopi Prosecco Superiore DOCG brand with a bold new look.

https://www.thedrinksbusiness.com/2023/11/whoopi-goldberg-relaunches-her-prosecco-brand/

Sicily’s Etna region gears up for DOCG status

Winemakers in the historic Etna DOC denomination have begun down the path towards prestigious DOCG recognition in Italy, with changes to the production rules planned.

https://www.decanter.com/wine-news/etna-docg-status-sicily-517085/

Josh Cellars Founder Joseph Carr, Deutsch Family Launch Upscale Force & Grace Brand

After building Josh Cellars into a 5.4-million-case juggernaut atop the U.S. wine market, Joseph Carr and Deutsch Family Wine & Spirits are taking aim at the high end with a new brand called Force & Grace. Carr joined forces with winemaker Jean Hoefliger to create the brand, which is debuting nationally at select retailers, highlighting a range of different California appellations.

The initial offering from Force & Grace includes a Carneros Chardonnay ($33), Paso Robles Cabernet ($35), Napa Valley Cabernet ($55), Rutherford Cabernet Sauvignon ($90), Oakville Cabernet Sauvignon ($100), and Revelist Cabernet Sauvignon ($125). At the top of the ladder, Revelist is a luxury cuvee sourced mainly from the Oakville and Rutherford appellations.

“The wines are available in limited quantities, and we will gradually grow the availability from vintage to vintage,” Tom Steffanci, president of Deutsch Family Wine & Spirits, told SND. “Thanks to Jean’s careful selection of outstanding vineyards and his expertise in crafting the wines, we can showcase the delicate balance between Force and Grace from California’s finest appellations.” The brand’s name refers to Carr’s background. Before embarking on his wine career, he was a high school wrestling champion, and later studied modern dance in college.

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Liquor Industry News

The Wonderful World Of Wine (WWW)

By: Mark C Lenzi

CSW, CSS, CWAS, FWS, IWS*, SWS, OWE, IWM*

11-13-2023

Liquor Industry Week In Review

The Wonderful World Of Wine (WWW)

This Weeks Highlights:

New Products

What’s an AVA and Why Should I Care?

California looks to outstanding vintage for 2023

Massachusetts Barking Up the Wrong Tree

Italy Authorities Increase Raids on Wineries

More than 200 violations of regulations and laws were found during controls by the Carabinieri anti-fraud unit.

https://www.meiningers-international.com/wine/news/italy-authorities-increase-raids-wineries

When is the wine industry going to wake up to itself?

 In most countries, production is not increasing, so that over-supply must logically involve decreasing consumption

http://winegourd.blogspot.com/2023/10/when-is-wine-industry-going-to-wake-up.html

How wine and spirits producers are courting young beverage enthusiasts through the blockchain

The word “blockchain” may leave a sour taste in the mouths of skeptics, but beverage enthusiasts are drinking up the digital world and its far-reaching potential.

https://jingdaily.com/blockbar-young-beverage-enthusiasts-blockchain/

The Federal Trade Commission has asked a federal court to force Total Wine & More to comply with an ongoing antitrust investigation

Southern Glazer’s, the largest distributor of wine and spirits in the U.S., is being investigated for possible discriminatory practices in its sales to retailers such as Total Wine in violation of the Robinson-Patman Act, and whether it engaged in other unfair methods of competition under the FTC Act.

https://dentonrc.com/news/state/feds-sue-total-wine-to-help-antitrust-investigation-into-dallas-based-southern-glazer-s/article_ac1bec35-8507-560a-8e80-1c85fc8f0b2a.html

Yes, ChatGPT Plagiarizes Wine Blogs Too

It’s a brave new world, and we’re all trying to figure out how to make sure it doesn’t eat us alive.

https://www.vinography.com/2023/10/yes-chatgpt-plagiarizes-wine-blogs-too

The Ultimate Wine and Vape Pairing Guide

For millions of vape users across the world, combining your love of good wine with your favorite hobby creates the possibility for the ultimate flavor experience.

https://www.upscalelivingmag.com/news/the-ultimate-wine-and-vape-pairing-guide/

What a wine’s alcohol content can tell you about how it will taste

Does a higher alcohol content mean better wine?

https://www.themanual.com/food-and-drink/wine-alcohol-content-taste-guide/

The Right Way To Pair Wine With Italian Food, According To An Expert

What wine is supposed to be in our left hand when we’re holding a slice of pizza in our right?

https://www.tastingtable.com/1424298/right-way-pair-wine-italian-food-expert/

6 Hacks You Need To Chill A Bottle Of Wine

Don’t fret; we’ve scoured the internet for the best wine-chilling hacks and tested each one.

https://www.tastingtable.com/1424217/hacks-chill-bottle-wine/

Ice Wine: The Ultimate Explainer Guide

Heard about ice wine and are curious to know more? A sommelier explains everything you need to know.

https://www.tasteofhome.com/article/ice-wine/

Why Are So Many Wine Regions Dealing With Oversupply?

What’s leading to this global wine glut and can the wine industry course-correct?

https://vinepair.com/articles/wine-oversupply-explanation/

How to Spit Wine Like a Pro

Among the least glamorous parts of wine tasting is figuring out when, where and how to spit.

https://www.wineenthusiast.com/basics/how-to-taste/wine-spitting-guide/

Is the Definition of Wine Changing? The Push for ‘Low-Alcohol’ Wines Suggests So

Policy makers around the world continue to push for lowering alcohol consumption.

https://www.wineenthusiast.com/culture/industry-news/wine-definition-change/?utm_source=AfternoonBrief&utm_medium=newsletter

Single Malt vs. Blended Scotch: The Main Differences

Both are vital to the craft and industry of Scotch whisky production.

https://www.liquor.com/single-malt-blended-scotch-differences-8383341

The Historic Reason Kentucky Is The Bourbon Hub Of The World

Kentucky produced 95% of the entire world’s supply of bourbon in 2022

https://www.tastingtable.com/1429399/history-bourbon-capital-world/

How to Taste Whiskey Like a Pro: Our Advanced Guide

Trust me, it’s not that hard and it is always rewarding. Especially if you proceed with an open mind.

https://uproxx.com/life/how-to-taste-whiskey-like-a-pro-guide/

14 Wineries to Visit if You Want to Be an Expert in French Wine

The best trips to France are filled with wine — here’s where to go.

https://www.foodandwine.com/most-important-french-wineries-8380394

What your wine choice says about you on a first date

Everyone has ‘their type,’ or at least they think they do.

https://www.newschainonline.com/lifestyle/food-and-drink/what-your-wine-choice-says-about-you-on-a-first-date-366435

Do U.S. Consumers Really Want Ingredient And Nutrition Labeling On Wine?

Providing ingredient and nutrition labeling for wine and other alcoholic beverages has not traditionally been required by federal law in the United States.

https://www.forbes.com/sites/lizthach/2023/10/24/do-us-consumers-really-want-ingredient–nutrition-labeling-on-wine/?sh=76b6d12655b4

13 Tips You Should Know When Cooking With Sake

Sake is a taste experience on its own, but it can also be used as an ingredient in the kitchen that can lend a complex flavor to dishes

https://www.tastingtable.com/1427532/tips-cook-with-sake/

A Beginners Guide To The Wines Of The Russian River Valley AVA

The heart-shaped region of the Russian River Valley is roughly an hour outside San Francisco in Northern California wine country.

https://www.tastingtable.com/1427634/beginners-guide-wines-russian-river-valley/

The Nearly Ultimate Guide to Spanish Wine: Everything You Actually Need to Know!

In this beginners guide, you can join me on a journey through the fascinating world of Spanish wines, exploring some of the different grape varieties, wine regions, and unique characteristics that make Spanish wines so special – and some of my very favorite in the world!

https://cycling-centuries.com/blogs/news/the-nearly-ultimate-guide-to-spanish-wine-everything-you-actually-need-to-know

5 reasons this year’s harvest is making Sonoma and Napa county winemakers nervous

Harvest is always unpredictable, but this year’s extended harvest makes it even more so.

https://www.pressdemocrat.com/article/lifestyle/wine-101-5-reasons-this-years-harvest-is-making-sonoma-and-napa-county-wi/

14 Must-Visit Italian Wineries for Fans of Chianti, Barolo, Pinot Grigio and More

Whether you’re looking for a guided tour, tasting, or a decadent lunch, there’s something for every kind of visitor.

https://www.foodandwine.com/best-italian-wineries-8383956

The Best Wine To Serve With Apple Pie, According To An Expert

If you’re looking to pair this American staple with a nice glass of wine, you may be wondering: Should you go for a red to pair with the warm spices or a nice white to balance the apple?

https://www.tastingtable.com/1431034/best-wine-pair-apple-pie/

Would you drink genetically modified beer?

If you’re living in the US, which has more relaxed regulations on GM foods than most countries,

https://www.bbc.com/news/business-67193176

What’s the Difference Between Column and Pot Stills?

These distillation methods produce spirits with noticeably different qualities. Read on for a basic primer.

https://www.liquor.com/pot-column-still-differences-8384426

Massachusetts Barking Up the Wrong Tree – No Changes Please!

 It is a case of a legislator (who receives sizable contributions, over $110K from the beverage alcohol wholesalers since taking office) dabbling in an industry that they may not fully understand and so have most likely been provided bad or inaccurate information by a single industry stakeholder when this legislation will affect many and should attract input from all members of the industry.

https://stevenunlimited.substack.com/p/ma-no-changes-10-23?utm_medium=newsletter

AB InBev sells less beer but makes more money

AB InBev has reported better-than-expected revenue in its third quarter, despite consumers buying less of its beer.

https://www.thedrinksbusiness.com/2023/10/ab-inbev-reports-beer-value-ahead-of-volume-for-third-quarter/

EU talks collapse allowing Australian Prosecco to trade

In 2009, Italy controversially renamed the Prosecco grape variety to Glera within the EU and registered Prosecco as a Geographical Indication (GI) in the EU. Since then, the EU has been engaged in a decade-long battle to establish Prosecco as a GI in global markets, including Australia.

https://www.drinkstrade.com.au/eu-talks-collapse-allowing-australian-prosecco-to-trade

Crisis Abruzzo: 70% average loss due to peronospora.

The average drop in production in the 2023 vintage in Abruzzo, he says, is 70 percent, with estimates exceeding 90 percent in some cases. The cause, as has been widely reported, was peronospora, downy mildew, a fungal disease that affects the vines after excessive rainfall.

https://dobianchi.com/2023/10/30/grape-harvest-2023-italy/

New Bedford MA nip ban paused 9 months. Here’s why.

Fernandes said the potential losses to individual stores ranged from $300,000 or more to $15,000 to $20,000, based on annual sales

https://www.southcoasttoday.com/story/news/local/2023/10/26/new-bedford-nip-ban-implementation-extended-9-months/71321871007/

10 of the Weirdest Booze and Food Collabs in Recent History

Here are the 10 weirdest booze and food collabs in history

https://vinepair.com/articles/weirdest-booze-food-collabs-rated/?utm_source=The+Drop+by+VinePair&utm_campaign=03affaee0c-NOVEMBER_03_2023&utm_medium=email&utm_term=0_b653fb8c99-03affaee0c-38937345&mc_cid=03affaee0c&mc_eid=d42ed911dc

California looks to outstanding vintage for 2023

Californian wine producers are excited about the potential for the 2023 vintage with weather conditions this year leading to a bumper harvest.

https://www.thedrinksbusiness.com/2023/11/california-looks-to-outstanding-vintage-for-2023/

Coravin founder wants to revolutionise the way wine is retailed

He managed to change the way somms serve wine in restaurants, and people drink wine at home, now Coravin founder Greg Lambrecht wants to revolutionise the way wine is sold in retail.

https://www.thedrinksbusiness.com/2023/11/coravin-founder-wants-to-revolutionise-the-way-wine-is-retailed/

12 Mistakes You’re Making When Visiting A Brewery

Even if you’re a beer connoisseur and it’s not your first time inside one, every brewery offers something new to learn about its history and techniques, and again, you get to try the beer.

https://www.tastingtable.com/1435201/mistakes-avoid-visiting-brewery/

Your Favorite Import Beers, Now Brewed in the U.S.

With skyrocketing shipping costs and more than 9,000 breweries and taprooms, foreign breweries are ditching import status and producing beer stateside to better compete on freshness and price.

https://vinepair.com/articles/import-beers-american-craft-brewery/?utm_source=The+Drop+by+VinePair&utm_campaign=07d0ae550c-NOVEMBER_02_2023&utm_medium=email&utm_term=0_b653fb8c99-07d0ae550c-38937345&mc_cid=07d0ae550c&mc_eid=d42ed911dc

What’s an AVA and Why Should I Care?

The short answer is AVAs can help you figure out what type of wine you like and how to find more with similar characteristics.

https://www.wineroad.com/blogs/vineyards/whats-an-ava-and-why-should-i-care/

AI in the Wine Industry – What does it look like?

So, does that mean AI is going to take all the jobs? No… but it could mean those who don’t embrace AI will be replaced with those who do. AI should complement, not replace people and traditional marketing.

https://wineindustrysaleseducation.com/ai-in-the-wine-industry-what-does-it-look-like/?utm_source=AfternoonBrief&utm_medium=newsletter

Can interior design impact the taste of your wine?

Can interior design affect your perception and enjoyment of a glass of wine? A new study commissioned by Campo Viejo has revealed the answer to the question on every good host’s lips.

https://www.thedrinksbusiness.com/2023/11/can-interior-design-impact-the-taste-of-your-wine/

How Neurons Help Decipher Wine Aromas and Other Scents

Scientists unraveled how animals differentiate distinct scents, even those that seem remarkably similar

https://neurosciencenews.com/olfaction-neurons-25130/

Samuel Adams Utopias returns: Super-strong beer illegal in 15 states available again

Boston Beer Company has again released its malty monster: Samuel Adams Utopias, which weighs in at 28 % alcohol by volume.

https://www.tennessean.com/story/money/2023/10/31/samuel-adams-utopias-2023-illegal-beer/71392886007/

Matthew McConaughey Enters Super-Premium Tequila, Launching Pantalones Brand

Actor Matthew McConaughey and his wife Camila have launched Pantalones Organic Tequila, a new venture co-founded with spirits entrepreneur Andrew Chrisomalis. Pantalones is made from 100% blue agave and is certified organic by the USDA. “The north star of the brand is to bring fun back to Tequila,” Chrisomalis, co-founder and executive chairman of Pantalones, told SND, adding that the expectation is to sell in the tens of thousands of cases the first year, with the ability to scale up quickly from there. Chrisomalis previously led Davos Brands (known for Aviation Gin) before it was acquired by Diageo for $610 million in 2020.

The super-premium Pantalones is launching with Blanco, Reposado, and Añejo Tequilas priced at $40, $45, and $50, respectively, produced at a certified organic distillery in Amatitán, Jalisco. All three releases are bottled at 40% abv. Pantalones Reposado is aged for nine months and the Añejo for 15. Initially, the brand will be available in five markets—Texas, California, Florida, Arizona, and Nevada—with a national rollout planned for 2024.

The McConaugheys are owners and investors in the business, Chrisomalis noted, and “have been integral in virtually every aspect of the brand and the business in terms of the name Pantalones and in terms of the liquid,” he said. “We see it as upscale but at the same time a casual and relaxed brand.”

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