First Wine Tasting In USA Using Quini



Franklin Liquors and Franklin Wine Club Deliver Immersive Wine Education Experience with Quini

Group first in Massachusetts to adopt the Quini wine tasting standard and application in education

Vancouver, Canada – June 11, 2014 – Quini, an interactive wine tasting, rating and recommendations application and data solutions provider ( today announced an agreement with Franklin Liquors and Franklin Wine Club ( to integrate Quini into the group’s wine education courses to enhance student engagement and learning with Quini’s unique, interactive five step tasting structure and standard.

Franklin Liquors and Wine Club becomes the first organization in the state of Massachusetts and the United States to incorporate Quini in wine education, with new courses featuring live use of Quini on iPhone, iPad, wireless computers and tablets set to begin later this month. The company offers a comprehensive wine course series at its retail premises in Franklin and will apply Quini across a number of adult wine education programs in the region.

“We’re excited to partner with progressive thinkers such as Franklin Liquors and Franklin Wine Club to introduce meaningful change to wine education in Massachusetts,” said Roger Noujeim, CEO, Quini. “Mark Lenzi’s experience and visionary approach to the wine business are reflected in his company’s early recognition of the Quini wine tasting standard and the importance of interactive technology in wine education.”

“Quini has instantly positioned us for success with today’s increasingly digital consumer,” said Mark Lenzi, CSW, CSS, CWAS and proprietor, Franklin Liquors and Wine Club. “We are proud to be first in Massachusetts to offer interactive wine courses around the Quini application and standard.”

Said Dr. Clinton Lee, DWS, AIWS, FWS, CSW, CSS, Vinoscenti Global CEO and wine program instructor at Simon Fraser University: “Quini introduces an innovative, world class wine tasting system and standard that deepens the learning experience and ensures consistent course delivery and learning. With consumers spending more and more time on their mobile devices and computers, Quini is a natural fit and sets the wine education segment on a new course.”

Quini announced its school program in May. The program incorporates a comprehensive school partner support package that includes educator training, course materials and certification, technical support and school-branded student study materials and certification. The program is designed to augment and support – rather than replace – existing wine school curriculums.

About Quini

Quini is an interactive wine tasting, rating and recommendations application, and data solutions provider. In enterprise, Quini is used to enhance wine education programs and staff training, and to access dynamic wine tasting market trends and analytics. Headquartered in Vancouver, BC, Quini is co-funded by its founding team and CMF (Canada Media Fund). Quini is available as a mobile application for iPhone and iPad, and for desktop, laptop and tablet computers at

More information about Quini can be obtained at:

Twitter: quiniwine
Facebook: quiniwine
LinkedIn: quini-wine


Quini and the Quini logo are trademarks or registered trademarks of Rachis Wine Assessment Inc. and / or its affiliates in Canada, the U.S. and other countries. Third party trademarks and brands mentioned are the property of their respective owners.

Press Contact
Ashley Hargreaves
T. 604.899.1179




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